There is a company known as Corning, you may or may not have heard of them but be assured they are prevalent in many fields as manufacturers of appliances with a wide ranges of uses. They have recently released information in the form of videos, articles, and Public Service Announcements in regards to a new product known as Smart-glass. They have mentioned in all their releases how the new technology will become ubiquitous in the near future. Also in their videos they show intended possible uses for the technology from everyday life to the work environment. With such a promising technology there begs the question, what moved Corning inc. to invest in smart glass technology? I propose that what moved Corning inc. to invest in smart glass technology was a perceived opportunity to branch out even more and allow for extensive innovation and spontaneity. I will be addressing my reasoning behind my idea for Corning's thinking behind the new technology, Smart-glass.
The company of Corning has gotten to the point of its popularity and run-of-the-mill house hold commonness not on pure luck alone but with a plan, a plan for innovation, and inspiration. This plan is known as Corning's Innovation Recipe; The Innovation Recipe was built upon the previous set of values dubbed Total Quality Management by the previous, now retired C.E.O James Houghton of thirteen years. He was much lauded as a great all inspiring man who at a time of great economic distress in which as Roger G. Ackerman puts it “ roughly half of the companies listed on the Fortune 500 fell by the wayside” or in layman's terms half of the big companies had gone bankrupt due to the recession at the time . The recipe is composed of five bullet points of guidance first of which is...
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...exploring solutions that result in world-changing innovations.
Works Cited
“About Us.” www.corning.com/about_us/index.aspx. Corning Incorporated, Web. 4 Dec. 2013
Ackerman, Roger G. “Tribute to James R. Houghton: One of America's great CEO's” Executive Speeches. Oct/Nov96, Vol. 11 Issue 2, p19. 2p. Academic Search Premier. Web. November 7th 2013
Guglielmo, Connie. “Where the Glass is Always Half Full.” Forbes 23 Sept. 2013. Print.
Kazi-Ferrouillet, K. “Cracking Corning's glass ceiling.” Black Collegian. Mar/Apr92, Vol. 22 Issue 4, p56. 4p. 3 . Academic Search Premier. Web. November 7th 2013
Ly,Boc. “ Nokia Lumia 1020: Let’s Raise A Glass To Corning.” conversations.nokia.com. 30 July. 2013. Web. 3 December 2013.
After conducting a basic 10 year financial analysis of the company, it has become evident that even with a highly competitive market structure they are able to improve on their performance. Ranging from 2004 to 2013 financial information, the company has shown a significant increase in their sales revenue roughly $3865 million sales in 2004 to almost four time that valuing $12970 million in 2013, which was an “increase of 10.4% over the 53 week prior year” The company’s growth strategy has been to diversify its product market and make them...
Ray Kroc was aiming for perfection while expanding McDonald’s, the layout of the store, cleanliness of each store and parking lot, to the number of slices of pickle on a patty. He ensured that one franchise in Delaware would provide the exact same quality of service as one in Florida. “Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s,” he said. “ Everything else was secondary for me.” I believe that this quote speaks volumes on to how much perfection truly meant to this innovator. He truly wanted everything to be perfect, for each customer who walked through the doors of a restaurant. He rejected cost reducing methods proposed to him due to the fact he did not want to lower the standard of his food with soybean filled hamburgers, etc.
Do you think strategic management had contributed to the Clorox Company’s success? Why or Why not?
Ashlock Glass in Clarkson, KY should be your number 1 choice for affordable windshield repairs or replacement. Owned by an installer with over 20+ years in the industry, this company offers excellent customer service and will always work with you to find the option that best fits your needs. If you're unsure whether or not you should hold off on a window repair with Ashlock Glass, it's best not to hesitate.
While Coors was initially the leader in proactive innovation in the industry, the period of 1975-1985 was filled with business model decisions that were thoughtful and controlled, but they were too slow to implement in comparison to their competitors. They started this decade of turmoil with a volume drop of 4% in 1975 by selling only 11.9 million barrels as opposed to the previous year’s 12.3 million barrels. For a company that started with exponential growth in the brewing business, Coors surprisingly fell behind entering markets that their competitors were dominating in the meantime. The longer they took to enter the sector, the light beer market for example, the more market share they lost. Their nationwide expansion took far longer than their competitors as well. All major beer brewery distributors in the industry reached 50 states by 1985 except for Coors. The overall loss in the U.S. market from their slow expansion was totaled to 21%. This was not promising especially for a company who used the cost-leadership approach according to Porters Generic
Golden Valley is the global leader in the producing and marketing of microwave popcorn. In 1978 they developed the technology needed to launch the microwave popcorn and in the end made Act II the number one brand in the world. With a whopping 60% of households owning microwave ovens, microwaves are in nearly every home within the United States, Golden Valley’s problem now is how can it continue to identify market segment, establish new products and innovative ways to appeal to all the major marketing channels.
The movie Shattered Glass is a 2003 American Drama film written and directed by Billy Ray. The screen play is based on the 1998 Vanity Fair article by H.G Bissinger. It is a true life drama centered on Steven Glass, who was a journalist at The New Republic and his steep fall when his 27 out of 41 of his articles were proven to be false. The movie highlights the political aspects of journalism and encompasses the processes that lead to the publishing of articles in magazines. At the end of the movie I must say I was taken aback on how the events revolved and took a whole different twist; I certainly didn’t see that coming. I had two major opinions when I was through with the movie and they would be discussed in detail below.
This week, I went to glass etching. While I was there I designed my own glass. What you had to do is pick a glass, then fill them up with any sticker you wanted to put on it, then you had to put a special material on the design, and then they put the glass ware in a special water and then you were able to take it home. Glass etching was an exciting event to go to because you could put anything that you wanted and it was free. The people that were there teaching us were contacted by Student Government Association (SGA) to put this event for us. SGA is a campaign that organizes activities and organizations for the campus. The person who was in charge of this event was Jennifer Skinner and the student government. She was the advisor for this event.
Cantalupo, once the vice chairman of McDonalds was brought in to fix problems by reinstating core values. As the Organizational change management text explains, “His vision for the future was in a “back to basics” approach with organizational changes to refocus the organization on core values of quality and service” (Palmer, 2009). The core Principles brought back to the company would assist Jim Skinner in leading McDonalds to a successful future. A lesson that can be learned in this story is that sticking to the foundational concepts that make an organization a leader in the industry should never be lost in organizational
When selecting our case, we wanted to choose a company that a majority of our class wouldn’t have heard of before. We were researching possible topics and companies and came across Beech-Nut Nutrition Corporation. The company sold a wide variety of products ranging from vacuum-sealed jars of bacon to chewing gum from its inception in 1890. However, Beech-Nut’s most lucrative product was its baby food, which began around the 1930s. At this time, the company was the second largest producer of baby food products in the U.S. The company differentiated itself from competitors by packaging its product in glass jars rather than cans, which were used by most manufacturers. Their baby food line did well, but sales took off with the arrival of the postwar baby boom, where sales nearly doubled between 1948 and 1950. By 1950, Beech-Nut had 48 different types of jarred baby foods that provided more than a quarter of the company’s $70 million of revenue.
In order to learn how glass fractures, we must first learn the composition of glass and the different types of glass. Glass is a hard, brittle, amorphous substance composed of sand (silicon oxides) mixed with various metal oxides. When sand is mixed with other metal oxides, melted at high temperatures, and then cooled to a rigid condition without crystallization, the product is glass (Saferstein, 2010). Glass can come in many different forms all of which can range from very brittle glass to bullet proof glass; the stronger the glass, the more ingredients are required and the more complex the process is.
Sometimes a product will test well, yet the final product will not succeed. Some notable examples of this are Crystal Pepsi, Coors Spring Water, New Coke, and Microsoft Zune (Frohlich, 2014). These examples represent large sunk costs for organizations, and if the organization is not sufficiently stable, from a financial vantage, the company could fail. Other times, a great new product can be conceptualized, yet fail to produce a working proof of concept. Through the aforementioned concepts of communication and experience are instrumental to avoiding such pitfalls, and ensuring that quality ideas manifest a workable
Broken Glass The Glass Menagerie refers to the fragile world of dreams, and illusion. Within the play Williams uses characters who face solitary struggles in an emotionally, physically, and financially starved surrounding. During the course of the play, a glass unicorn gets broken, symbolizing the fragile nature of a dream world. It's more than coincidental that the play's title refers to the collection of glass animals that belongs to Laura.
Sharp’s business philosophy is to use its innovative technology “to contribute to the culture, benefits and welfare of people throughout the world” (Noda 25). Sharp is constantly trying to position itself as a leader in innovation as further supported by its business creed, which states to “constantly be aware of the need to innovate and improve” (Noda 25). However, this focus on innovation and creativity has not always been consistent with how the company has been operated. The history of the company is replete with periods of both innovation and imitation.
Perform critical review of the results. Describe success of the marketing decisions and techniques. Synthesize a list of recommendations for marketing and management specialists employed by hi-tech startups in the manufacturing field.