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Corporate sponsorship in school pros
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Corporations seem to always find a way to stick their nose in everything, specifically in public schools. Since public schools are dealing with declining budgets, they must get financial support from U.S. corporations. Some critics debate whether these corporations getting involved actually aid or disturb students to succeed. Corporations are using public schools as a platform for advertising their brand in exchange for some type of support for the school. This, I believe, is potentially significant to both the corporations and schools. Corporations getting involved in public schools is very much beneficial because it gives the corporation increased visibility, expanded workforce, ways to create incentive programs, fundraising, and gives public schools the funding they need for a better learning environment, improved test scores, training opportunities, and internship programs.
Corporations that become involved in public schools sometimes become a distraction for students. Schools focus on the funding situation rather than the students well being. This can result in students making unhealthy lifestyle decisions. Teachers and parents feel thst corporate involvement undermines a school’s efforts to teach adequate academics and allows marketers to target children. For example, Scholastic Magazine’s donations of computers, book covers and interactive materials to schools appears to be genuine; however upon further investigation, these contributions reveals that this only helps the corporation increase sales. These corporations are saught out to help the schools, but they tend to not focus on the importance of education. When students are forced to watch the Channel One News, which is a schoolhouse commercialism program, for ywelve...
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... revealed that it increased SAT and ACT scores by thirty percent and an eight percent rise in college attendees. With many successful inentive programs, public schools and corporatons show that working together has created numerous positive results.
Fundraising is another way for public schools and businesses to come together to make money. Even though the business are the ones raising the money for the schools, the business still receives tax benefits and visibility. Major retail store Target offers fundrasising to thousandsof schools with its Take Charge of Education program. They pledge five percent of its income to the local schools. But in order for people to participate, people must use a Target credit card, which is an additional benefit for the company. One of the most reconizible fundraisers is th Box Tops for Educatioin, which is offered my General Mills.
Everyone is entitled to their own opinions but should it be broadcast for everyone to see? In David Sirota’s article “Kenneth Cole Gets Schooled”, Sirota highly criticizes Kenneth Cole’s controversial billboard ad about teacher’s unions. Kenneth Cole, a high end clothing company, placed an ad that pits the idea of teacher’s rights against student’s rights; Sirota explains that Kenneth Cole’s advertisement created the idea that corrupt teachers are safe under teacher unions but doesn’t expand on the true purpose of a teacher’s union or talk about the struggles of not being wealthy. In Sirota’s view, Kenneth Cole’s ad symbolizes the power of the wealthy and their political opinions which can cause people to overlook actual issues in the schools. Sirota exposes Cole’s bias by examining the truth about unions, the effect of poverty on education, and the complexity of accountability.
The oversite committee then evaluates the success of their money allocation and incentivize the success of the public school’s education. “Americans do not appear ready to pay the price.” (Barber, p. 215) Money is the most powerful motivator, and if the success of school districts reaps the benefits of more financial resource, educators will fight to be the best. This new desire to be the best, is possible with the equalization of opportunity from the allocation of funds to the poorer schools. The race to the top would already be won by the larger, richer, and more powerful school districts without those foundational funds. “Because we believe in profits, we are consummate salespersons and efficacious entrepreneurs.” (217) Barber’s essay supports the idea of incentivized results. Not only would districts compete with other schools, but their standards would be raised year after year in consequence to the oversite of the
School funding is a recurring issue in the modern era. Debates ranging from give schools more money, to get rid of the system in place and reform a new idea have been plaguing the world over the years. “The American Recovery and Reinvestment Act, signed in 2009, provided more than $100 billion in education aid to offset budget cuts..” (School Finance). Later, “Congress provided an additional $10 billion in 2010 to avert mass teacher layoffs (Education Week, "Total Recovery Act")” (School Funding). These numbers are just a sample of the struggles in school funding, that is costing a ton of money to keep afloat. “There are many ways schools fund varying from state to state and even school to school. Income taxes, corporate taxes, sales taxes, and other fees provide 48 percent of the elementary and secondary school funds. 44 percent of local districts draw money from local property taxes. The federal government makes up approximately 8 percent of state education budgets. These funds are a dealt out on a per-student basis, and categorically to ensure enough resources for each special program or facility” (School Funding). These funds play a huge role in every student's education, either positive or negative. The three main areas that need to be addressed in the school budget are extracurricular funding, building and equipment maintenance, and last but not least staff funding.
One of the most pressing issues facing the United States today is its failing educational system. While many solutions have been proposed, the idea of charter schools has been both popular and controversial. The topic of charter schools is being debated in as many places as local school board meetings to state supreme courts. Though on the surface, charter schools seem like an exciting and promising step for the future of education in America, they are not the answer to this country’s ever-increasing educational problems. Charters will drain already scarce funding from regular public schools, and many of the supposed “positives” surrounding them are uncertain and unpredictable at best.
The land of the free, brave and consumerism is what the United States has become today. The marketing industry is exploiting children through advertisement, which is ridiculously unfair to children. We are around advertisement and marketing where ever we go; at times, we don't even notice that we are being targeted to spend our money. As a matter of fact, we live to buy; we need and want things constantly, and it will never stop. The film, Consuming Kids , written by Adriana Barbaro and directed by Jeremy Earp, highlights children as this powerful demographic, with billions of dollars in buying power, but the lack of understanding of marketers’ aggressive strategies. Children are easily influenced and taken advantage of, which is why commercialization of children needs to stop. Commercialization to children leads to problems that parents do not even know are happening such as social, future, and rewired childhood problems. Government regulations need to put a stop to corporations that live, breathe and sell the idea of consumerism to children and instead show that genuine relationships and values are what are important.
The improvements made by public schools should not be discounted, either. While there are certainly schools and school districts that remain very troubled those administrators and schools boards are not standing idly by. There are continuous improvements in such schools, and there needs to be even more. Taking money from them when efforts are being made to improve their condition will clearly on hinder such improvement. Private schools are and should remain an option for all parents, but our society mustn't waver when it comes to supporting our public schools.
School propels excellence and gets little credit. Students perform average and shunned. And in situations like these, those in power, specifically the Santa Ana District School Board take advantage. I do not find this fair or just. I see it as the Mythological Lernean Hydra it is, a creature of multiple wretched heads each expressing a reason for which schools should become part of companies, factories, or business’ in this capitalistic country. I stand firmly behind the lines of Herculean defence against the hydra.
Philanthropy plays a huge part in the success of Best Buy Co., Inc. During 1994, The Best Buy Children's Foundation was founded (FAQ). The foundation offers support to communities by way of contributions to several organizations found nationwide. This support strengthens communities by integrating interactive technology into everyday experiences. All of the programs funded by the Best Buy Children’s Foundation are easily accessible to students. These programs also provide social services and disaster relief support in connection with non-profit organizations like the Red Cross and United Way. They also offer and support community volunteerism. Best Buy Children's Foundation also has a scholarship, which offers scholarships to students who have exceptional academic achievement and outstanding community service. Annually more than $2 million in scholarships are granted to over 1,300 students. The scholarships are evenly disbursed in each U.S. Congressional District and the District of Columbia. Three students who will be ...
The subversive nature of corporate sponsorship lies partially within its inescapable sphere of influence over young students. On average, students subjected to consumerism through advertisements experience brand exposure
Consumerism is the idea that influences people to purchase items in great amounts. Consumerism makes trying to live the life of a “perfect American” rather difficult. It interferes with society by replacing the normal necessities for life with the desire for things with not much concern for the true value of the desired object. Children are always easily influenced by what they watch on television. Swimme suggests in his work “How Do Kids Get So Caught Up in Consumerism” that although an advertiser’s objective is to make money, the younger generation is being manipulated when seeing these advertisements. Before getting a good understanding of a religion, a child will have seen and absorbed at least 30,000 advertisements. The amount of time teenagers spend in high school is lesser than the amount of advertisement that they have seen (155). The huge amount of advertisements exposed to the younger generation is becomi...
... Act highly overweigh the few negative sides of the act, such as the supposed lack of funding as pointed out in “Making the Grade.” With time and patience, I feel everyone will see the benefits of this act and will be supportive of a brighter future of education in the US.
To help with the limited funds produced by the government, multiple organizations assist schools with the much needed funds. The Great Recession triggered the cutbacks in school funding. The government did not want to lay off a bevy of teachers, so it provided a mass of funds to help temporarily. The government made this situation an even bigger dilemma by briefly giving funds to the schools in need. When the government stops providing funds is when it starts to affect schools. States around the country now need to decide to whether restore revenue or let the cuts happen (Baker). The government decided to stop offering funds to schools in 2011. The state revenues still have not recovered from the recession; thus, many schools still do not have the proper funds that are needed. In order to help with the funds, there are numerous organizations that were made as an aid to provide these much needed funds (Oliff). One of the organization is Th...
Kohn, Alfie. "The Real Threat to American Schools." Tikkun. March/April 2001: 25+. SIRS Issues Researcher. Web. 18 Nov 2014.
Proper school funding is one of the keys to having a successful school. Americans believe that funding is the biggest problem in public schools. School improvements revolve around funding. There needs to be funding not only in the successful schools but also the schools that aren’t doing as well. In documentary, Waiting for Superman, it talks about how smaller class sizes will help students. Funding is what will help the smaller class sizes. State funding mechanisms are subject to intense political and economic scrutiny (Leonard). Studies have shown that funding is inversely related to accreditation levels (Leonard). School funding needs to be increased, but there must be accountability as well.
Not only have the pressures of school become a lot to bear for students but there are businesses that ...