Controversial Television Advertising
We all know from our personal experience that one person’s idea of something offensive often differs from another’s. This essay is to determine the consequences towards negative advertising towards certain controversial products/services and why they are so offensive. All major media organizations need advertising to exist, that's how they pay their bills. At the same time, though, each organization sets its own advertising standards. Some ads a media company will simply refuse to accept (Peart, Karen N). Concerns have been raised about Beer advertising, Cigarette advertising, Sex advertising, Political advertising, and food advertising to children.
Alcohol advertising is a primary concern for many Americans who believe that alcohol advertising in media directly influences the frequency of underage drinking. While drinking among youth and young adults has declined over the last six years, a recent study by the Justice Department found that 25% of 15-17 year olds said they drink. Junior and senior high school students drink 35% wine coolers, and consume 1.1 billion cans of beer annually. An alcoholic beverage industry sponsored poll of parents found that 73% of respondents believed that alcoholic beverage advertising is a major contributor to underage drinking (Century Council, 1990). It is also one of the most heavily advertised products in the United States. The alcohol industry generates more than $65 billion a year in revenue and spends more than $1 billion a year on advertising. The advertising budget for one beer -- Budweiser -- is more than the entire federal budget for research on alcoholism and alcohol use. Unfortunately, young people and heavy drinkers are the primary targets of...
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In the article “Retreat into the I World” by Andrew Sullivan, he explains and analyzes the impact of technology on society. According to Sullivan, technology is narrowing people’s minds. They author talks about “I Pod people” and that relates to the narrowing of the mind because these people are all consumed by the music in their ears and not on the people or things around them. The author also expresses how he himself is one of these “I Pod people”. Sullivan used an example of when he went on a trip and forgot his I Pod. He realized that it was strange not having the device and he was actually was noticing the things around him such as the noises from and car, nature, and the people around him. Sullivan also explains in this article that the technology is spreading.
Alcohol is advertised on billboards and other signs, in print, and on radio and television. It is al...
For every one alcohol abuse “don’t drink” campaign they see every year, teenagers will see fifty times more advertisements that promotes drinking. While advertisements and commercials are quick to stress the supposed positivity of ...
Alcoholics that are trapped so deep in the spell of alcoholism are leaving a legacy behind for those who continue to make alcohol companies millions of dollars by ruining their lives, making the wrong investment every time they purchase a bottle of alcohol; to them an “alternative route” to mask any issues they might be encountering at a particular time in their lives, and to those alcohol-making companies they are walking fortunes—walking billboards. Advertisement ads for these products continue targeting not only the already alcoholics, but also targeting underage drinkers. These alcohol-making companies can argue differently and have sworn to not be so focused on targeting people under 21. “Alcohol advertisers have pledged to comply with self-regulatory codes designed to limit t...
The authors’ main discussion in this article is focused around the idea that the most effective advertising is ‘customer centric’ rather than ‘product centric.’ This mentality puts the power to shape society within the hands of the people, and urges advertisers to stay current with modern values, beliefs, and trends in order to effectively sell a product. This journal relates to my research in the idea that the author stresses that the power to change media lies with the people. How much explicit content for the did the brand use on its establishment date versus today, and was it morally offensive? Based on this article, if I come across a...
These three themes combine to support a compelling argument of how truly important it is to gain a greater grasp of one’s subconscious and inner self.
From society to family to media, external influences never seem to disappear from everyday life. These outward forces tend to leave a lasting impression on us for as long as we live. Because they are so prevalent in our daily lives, exterior factors will have a significant influence on us, specifically our sense of self and happiness. When defining our sense of self, it eventually comes down to how we interpret our individual self-image. In most cases, we do not truly know who we are from our own mindset. Therefore, we take into account the reactions that those around us have an influence on our actions and decisions. From these external effects, we create the persona of who we are. In his article, Immune to Reality, Daniel Gilbert explains
The main idea against alcohol beverage ads on television is that they seem to "normalize" drinking in the minds of young viewers. To the extent the ads may be performing a positive role. (Hanson, 1997). The nature of alcohol ads on...
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For example the article, “talking to technology” reads, “Computer dictation programs have been around for decades, but in recent years, voice-activated technology has advanced by leaps and bounds, thanks to dramatic strides in artificial intelligence that have made computers much better at understanding the nuances of human speech.” This section of text discusses how technology never stops changing and improving. Technology is an external influence that affects most people. “Talking to technology” directly supports “Is there a real you?” In how external influences are ever changing therefore as they change you change. This statement also relates back to the idea that who you are is based off of what you surround yourself with, and as the things that you surround yourself with change and advance that you as a person are also
Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to prevent the encouragement of underage drinking or other alcohol related tragedies?
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