The Information Age has ushered in a whole new competitive virtual marketplace for traditional brick-and-mortar organizations to compete with in the tough competitive global markets of the 21st century economy. The ability of virtual organizations to easily advertise and market their products through the internet and social medias have created a potentially limitless clientele through the utilization of a mass mediated approach that has historically been unavailable to traditional brick-and-mortar organizations.
Rapidly changing markets have created volatile rivalries for competitive market-shares inspiring organizations to scramble to create rapid organizational changes in order to remain competitive meeting stakeholder preferences, as well as forecasting market trends and demands in an international marketplace.
Both virtual and brick-and-mortar organizations must utilize complex adaptive change systems to learn new organizational practices that will enable organizations to adapt and improve making them competitive in the evolutionary marketplace of modern society. Organizations that have enough organizational flexibility to successfully implement and incorporate strategic change into their organizational environments by implementing sustainable continuous improvement programs that have the ability to transform unforeseen problems into opportunities to thrive, will ensure long-term organizational success (Williams-Atwood, 2011).
Virtual Organizations vs. Brick-and-Mortar
Often, members of brick-and-mortar organizations have the opportunity to build a bonding atmosphere of community. Johnston (2006) defined community as acknowledging organizational members as being in a relationship with one another. Communities work be...
... middle of paper ...
...rldwide Ltd), 18(5), 11-16.
Greenleaf, R.K. (1977). Servant Leadership: A journey into the nature of legitimate power and
greatness. Mahwah, NJ: Paulist Press.
Johnston, D. (2006). Education for a changing society: Classroom relationships and moral
action. New York, NY: Teachers College Press.
Kotter, J. P. & Schlesinger, L.(2008). Choosing strategies for change. Harvard Business Review,
July-August, 130-139.
Schneider, B.,Brief, A.P., & Guzzo, R. A. (1966). Creating a climate and culture of a
sustainable future. Organizational Dynamics, 24(4), 6-19.
Wheatley, M.(2006). Leadership and the new science: Discovering order in a chaotic world. 3rd
ed. San Francisco, CA: Berrett-Koehler Publishers, Inc.
Williams-Atwood, A. (2011). Increase your leadership programme’s ROI with social learning
tool. Human Resources Magazine, 1(6), 10-12.
This report has looked at a process of development of a virtual marketplace; the real case of the Vauxhall Car company. Each phase of the process has a specific concept of development. The company uses an integrated marketing mix, with digital, social media and traditional advertising methods. These marketing tools mix is to support its main marketing strategy. Virtual marketing is a new phenomenon. There are some interesting success stories in the virtual marketplace. It is easy to enter, and helps to build the brand, an image of being up with the times, ahead of the game. This will not succeed on its own, but it has become a growing and increasingly essential part of the integrated marketing mix.
The main focus of Block’s book is to “create a more positive and connected future for our communities, we must be willing to trade their problems for their possibilities.” The first chapter begins by laying out the format of the text and the multiple authors and their thoughts that Block will draw on to explain how to create and maintain healthy community. Block then goes on to discuss the importance of context within the community or the “fabric” of the community. Blocks makes it a point to discuss John McKnight’s three insights within a community: gifts, associational life, and community member power. Essentially, the context
Morse, Suzanne. ?Five Building Blocks for Successful Communities.? From Hesselbein et al. Communities of the Future. San Francisco: Jossey-Bass, 1998.
Organizations operate in a turbulent environment that forces them to change even against their will to do so. Every organization has a fair prediction of its future that is why they all spend time and resources to put in place strategic plans. More often they get challenged not to follow these plans because they fail to appreciate that change is a natural phenomenon which is intimately entwined with continuity and that change-continuity continuum is what defines organ...
Change is the process of making things different. As trends change, the way that an organization conducts business is also subject to change. The pace which organizations experience change has been accelerating as economic changes fluctuate and technology changes continue to advance. As changes progress, “organizations will be forced to change in a way for which there has been no precedent” (O’Brien & Robertson, 2009, p. 371). Organizational leaders are pressed with the demands of change while continuing to hold the responsibility of ensuring that the organization reaches its goals of maximum productivity, leading to increased profits. Leadership strategies will be explored by this analysis. The major challenges managers face and the competencies needed to effectively complete their jobs will all be examined.
Community is like a Venn diagram. It is all about relations between a finite group of people or things. People have their own circles and, sometimes, these circles overlap one another. These interceptions are interests, common attitudes and goals that we share together. These interceptions bond us together as a community, as a Venn diagram. A good community needs good communication where people speak and listen to each other openly and honestly. It needs ti...
In today’s ever changing world people must adapt to change. If an organization wants to be successful or remain successful they must embrace change. This book helps us identify why people succeed and or fail at large scale change. A lot of companies have a problem with integrating change, The Heart of Change, outlines ways a company can integrate change. The text book Ivanceich’s Organizational Behavior and Kotter and Cohen’s The Heart of Change outlines how change can be a good thing within an organization. The Heart of Change introduces its readers to eight steps the authors feel are important in introducing a large scale organizational change. Today’s organizations have to deal with leadership change, change in the economy,
“The successful management of change is accepted as a necessity in order to survive and succeed in today’s highly competitive and continuously evolving environment” (Luecke, 2003). Hypercompetition (D'aveni, 1994), categorised by disparity and unpredictability has become the environmental norm; aided by rapid technological advancements combined with the intensity of globalisation and increasing governmental regulation. The past 20 years has experienced a vast increase in expenditure on management advice (Collins, 2011) indicating the increasing level of difficulty that organisations are facing. Consequently, organisational change has been driven up the ladder of importance for organisations seeking competitiveness. This becomes further augmented when studies illustrate a ‘60-70% failure rate for organisational change projects; a statistic which has remained constant since the 1970′s’ (Ashkenas, 2014). The profound influence that change holds demonstrates the importance of an organisations ability to confirm where its future position lies (Todnem, 2005). Thereafter, the organisation must address which change management programme will successfully facilitate the transitional chapter of change.
Changing situations throughout the world affect all organizations in business today. Therefore, most organizations acknowledge the need to experience change and transformation in order to survive. The key challenges companies face are due to the advancements in technology, the social environment caused by globalization, the pace of competition, and the demands regarding customer expectations. It is difficult to overcome the obstacles involved with change despite all the articles, books, and publications devoted to the topic. People are naturally resistant to fundamental changes and often intimidated by the process; the old traditional patterns and methods are no longer effective.
Faced with changing markets and higher competition, more and more firms are struggling to reestablish their dominance, keep market share, and in some cases, ensure their survival. Many have come to understand that the key to competitive success is to transform the way they function. They are reducing reliance on managerial authority, formal rules and procedures, and narrow divisions of work. In effect, companies are moving from the hierarchical and bureaucratic model of organization that has defined corporations since World War II to what can be called the task-driven organization where what has to be done governs who works with whom and who leads. But while senior managers understand the necessity of change to cope with new competitive realities, they often misunderstand what it takes to bring it about.
The idea of change is the most constant factor in business today and organisational change therefore plays a crucial role in this highly dynamic environment. It is defined as a company that is going through a transformation and is in a progressive step towards improving their existing capabilities. Organisational change is important as managers need to continue to commit and deliver today but must also think of changes that lie ahead tomorrow. This is a difficult task because management systems are design, and people are rewarded for stability. These two main factors will be discussed with reasons as to why organisational change is necessary for survival, but on the other hand why it is difficult to accomplish.
In every business offered by any organizations, it is very important to ensure that the customers will always satisfied with services provided. People nowadays are looking for the new technologies, new markets, new ideas and also new inventions. Thus the organization must always keep up with the current changes in demand to ensure that their services are still relevant to the customers. The changes of demand also called as an evolution and to achieve these, the organizations are advised to have a process that we called as “Business Transformation” (“Business Transformation: The Importance of Change,” 2014).
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
Robbins et al. (2011, p. 186), states ‘Change is an organizational reality and affects every part of a manager’s job’. Today’s wave of change primarily created by economic condition so change is now such a constant feature of organization life (Goodman, E. 2011, p.243). Organizations need to be changed at one point or another in structure, technology or people. These changes are defined as organizational change (Robbins et al. 2011, p.18). Organizational change is important because changes can increase effectiveness and efficiency, the innovation of products, services as well as dealing with changes in external and internal forces (Goodman, E. 2011, p.243). However, ‘the bottom line is that organizational change is difficult because management systems are design and people are rewarded for stability’ (Lawler, E.E. & Worley, C.G. 2006, p.11).
We can now connect with each other instantly over the internet. It is quicker and easier to communicate and share with each other now than it has ever been. Massive amounts of people access the internet every day, and a good number of them are using social media. This means that the ability to use social media and use it well is crucial for modern businesses. Whether for public relations or advertising social media is now one of the best ways to access consumers. Especially when it comes to younger generations, if you aren’t online you don’t exist. Social media is an excellent way to establish a presence in the minds of consumers. They can interact and establish a connection with an organization instantly. Social media is cheap and its everywhere. If a business hopes to compete in the modern world having a social media presence is absolutely