Comparative Analysis of the Businesses’ Competitive Traits

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Comparative Analysis of the Businesses’ Competitive Traits The following section discusses the competitive behaviours of the businesses and their respective markets: San Shu Gong House of Authentic Delicacies (Malacca) had to face strict competition as there is up to 100 food businesses located on Jonker Street, Malacca. Nowadays, we know that there are many food businesses all over the country in every state. The business used a variety of strategies to compete with their competitors. Pricing, advertising, product variety, and promotions were employed by the business to compete with its competitors. For example, San Shu Gong House of Authentic Delicacies (Malacca) would make a promotion during the New Year festival to attract more customers by making advertising such as banner, newspaper, or magazine to let the people know about their promotions. Mr Tan, the owner of business also set the price for the services carefully because there are too many shops in Malacca, once set the price wrongly, the business will lose customers. Besides that, services skills also carry a very import...

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