Business Tourism

According to the ICCA there are two main types of tourism, leisure tourism and business tourism; the IMEX defines tourism as ‘the provision of facilities and services to the millions of delegates who annually attend meetings, congresses, exhibitions, business events, incentive travel and corporate hospitality"[1] however there is no commonly used definition for business tourism as there are many different aspects to the terms of the meeting industry. Davidson 2003 and Swarbrooke 2001 state that ‘business tourism is concerned with people travelling for purposes which are related to their work. As such it represents one of the oldest forms of tourism, man having travelled for the purpose of trade since very early times.’ [2]

Trends have a large impact on business tourism, such as the state of the economy. Corporate events are affected by market changes in the industry; they are also highly affected by other forms of communication for example teleconferencing and the use of email. However none of these aspects reduce the need for face-to-face communication.

Things such as the government’s spending review affect the way which business need to be ran in order to make a profit. Shugborough hall is one organization that are required to raise additional income to fund operations. Although it is already successful in the education and visitor attraction market is not in the business tourism.

Taking into consideration the size of the uk we are a relatively small country however our tourism industry consistently ranks within the top ten. According to a current Mintel report it states that ‘At present, the country’s inbound tourism industry is worth over £16 billion, while in terms of travel and tourism demand, the economic contri...

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...taining preset goals. While corporate organizations routinely offer a range of employee rewards, including vouchers, merchandise and cash bonuses, and travel has been found to be the most effective motivator. It is also the most expensive, with rewards ranging in value from £500 to £5,000 per head. Travel rewards are generally used by those industries producing a product or service that carries a high profit margin – such as cars, computers and financial services.

Works Cited

[1] http://www.iccaworld.com/aeps/aeitem.cfm?aeid=107

[2] Davidson and swarbrooke

[3]http://www.marketresearch.com/product/display.asp?productid=1799125&SID=74063459-494971030-434812661&curr=USD&kw=&view=abs

[4] business rousim partnership 2003

[5]society of incentive & travel executives (SITE)

[6] www.businesstourismpartnership.com/.../BusinessTourismBriefing.pdf