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inteoduction of the bmw group
inteoduction of the bmw group
introduction on bmw
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For decades, the Bavarian Motor Works automotive company, more commonly known as BMW, has been an icon in European luxury automobiles. It has done an extraordinary job in setting the standard for other manufacturers from Europe, Japan, and the United States auto markets. But what keeps the customer pleased with the BMW brand is not only its vehicles superb handling and performance, but its ability to inject a certain character into the automobiles themselves. This is achieved by the use of certain design elements that can be traced through history to the earliest of the BMW models. These elements include: the aerodynamic body style of the cars and sport utility vehicles, the Hofmeister Kink which is a characteristic that involves design of rear seat windows, the quadruple headlight configuration, and the famous kidney grille that is tucked into the front bumper giving the car an all-around exclusive exterior style. The designers at BMW have taken the style of the car very seriously since this is what primarily attracts customers. However throughout its lengthy history this company has gone above and beyond the average automobile manufacturer marketing techniques. The design team actively invites critics as well as professionals in creative studies to critique their work and coordinate adjustments that may further satisfy the eye of potential buyers. Imre Molnar, dean of the College of Creative Studies in Detroit critiqued a 7 series sedan at an auto show saying that the tail portion of the car was “inexcusable”. Tom Tjaarda, who is an independent Italian designer also chimed in saying “Unfortunately, the rear end was the first I saw of the car, and I could not believe my eyes…It is lumpy with confusing lines” (Kiley 162... ... middle of paper ... ...se of the newer model. However the sole reason this marketing scheme is successful is the philosophy behind the manufacturing process, which is the idea that the end product is an actual work of art, not just an average automobile. Works Cited BMW. Advertisement. Design: Signature Elements. Web. 5 Sept. 2011. . "Brief History on the Origin of the BMW Kidney Grilles." BMW Enhancements. Web. 14 Sept. 2011. . Kiley, David. Driven: Inside BMW, the Most Admired Car Company in the World. Hoboken, NJ: John Wiley, 2004. Print. "The New Class." BMW Cars Information. Zymic. Web. 14 Sept. 2011. . Patton, Phil. "These Canvases Need Oil and a Good Driver." New York Times 15 Mar. 2009: 1. Academic Search Complete. EBSCO. Web. 14 Sept. 2011.
Ask any ten enthusiasts what two cars epitomize the concept of an automotive rivalry and at least nine of them will instantly conclude the Chevrolet or Chevy Camaro and the Ford Mustang, two cars that make up part of a small automotive segment known as Pony Cars. These fire-breathing leviathans of the street snarl with guttural reverberations boastfully announcing their presence with the mere turn of key. For nearly five decades, these mechanical beasts have captured the imagination of the American driver and ignited the most contentious debate in automotive history: Which car reigns supreme? Muscle car buffs waste no time quoting sales figures, vehicle performance, track times, or even mundane statistics like vehicle dimensions or available colors to simply justify their support for one model over the other. As this debate rages on, the makers of these brutes fan the flames through targeted marketing strategies, consumer promotions, pricing strategies, and creative advertising all in effort to win an automotive war the likes of which have never been seen or fought before (Davenport, 2013).
see that on many new cars. The 1966 Impala, I think they built it with style,
Some say that automotive racing began when the second car was built. For over a hundred years, competition has driven innovation in the car industry, thus the industry maxim “Win on Sunday, sell on Monday.” NASCAR and drag racing contributed greatly to muscle cars’ success. Muscle cars were born from these competitions as factory made race cars. Because of this, the muscle car quickly moved from a low quantity specialty item to the image of the American automotive scene. Each brand had to have one and each one needed better performance and personality than the next. The Golden Age began in the 1960s with the introduction of more performance models such as the Chevy SS Impala and the Ford Galaxy Starliner (Auto Editors).
In the July 1997 issue of Commentary, James Q. Wilson challenges the consensus among academia’s finest regarding the automobile in his bold article, Cars and Their Enemies. Directed towards the general public, his article discredits many of the supposed negatives of the automobile raised by experts, proves that the personal car is thriving and will continue to thrive because it meets individual preference over other means of transportation, as well as presents solutions to the social costs of cars. Wilson emphasizes that no matter what is said and done in eliminating the social costs of the automobile, experts are not going to stop campaigning against it.
"A car should be like a fine watch," Ford said. "It should be built to last. Make one model and make it good. That's what I say." After establishing other numerous models without satisfaction his ...
Bayerische Motoren Werke AG (BMW) is one of the leading producers of finest cars and bikes. It also deals insurance, car leasing and funding services. The company mainly works in Europe, Americas and Asia. It is headquartered in Munich, Germany and engaged 110,351 people as on December, 2013.
Besides the dissimilarities in their situation though they form an unexpected collaboration that was formed on mutual interest in automotive and engineering. Surprisingly, their association continued for only six years, they formed a car acknowledged as the elite car in the world.
In the essay “Bel Air: The Automobile As Art Object;” Daniel L Guillory uses a combination of narrative and expository writing as a way of showing his audience the connection between an icon, which in his case is a 1958 Chevy Bel Air, and the effect that it can have on a person.
Flink’s Three stages of American automobile consciousness fully express the progress of the whole automobile industry. From the first model T to the automatic production, it gives me an intuitive feeling of the automobile history from a big picture. On the other hand, Kline and Pinch focus more on a certain group of people--farmers or people who live in the rural area, they use it as an entry point to talk about automobile, alone with the role and duty transition between male and
Early 20th century, the automobile was vastly used by the rich, due to its high pricing and complicated machinery models. Most models required a chauffeur acquainted with the individual model’s mechanics. This sole reason drove Henry Ford’s determination to build a simple, yet reliable and affordable car. In the article “Henry Ford - An Impact Felt”
I began my museum experience in the Bellissima! Exhibition. I am not typically one for cars. I can never relate to the people that freak out over a cars certain make and model so at first I thought I would have to drag myself through this part. Turns out, cars are beautiful. This exhibition was all about the “visual dynamism and spirit of innovation charactering coachbuilt cars, concept cars, and motorcycles produced in Italy during the post-World War II economic revival
Purpose Statement: The purpose of this paper is to divulge in the glorious history of Ferrari.
BMW has captured the attention of automobile drivers from all around the world with their “Ultimate Driving Machine.” The BMW Company was originally established in Germany and has extended nationally reaching over 12 countries. With Germany and the United States being the top two target countries, BMW has established their products as a combination of luxury, safety, and comfort with product lines to suit all styles of living. Revenues have been increasing each year since before 1996 with profits coming from product line of automobiles and motorcycles. In 2001, BMW came out with a new product group, the Mini. The Mini also contributed to the revenue increase in 2001. BMW has current developments in their sports cars, the Z8. BMW has created a trustworthy name for the automobiles they produce and has all the potential to continue their success in the future.
Kiley, David. Driven: Inside BMW, the Most Admired Car Company in the World. Hoboken, NJ: John Wiley, 2004. Print.
Another strategy used by BMW to differentiate itself from other automakers in the market is the proactive usage of technology and innovativeness in the development of products. From the early 1990’s, BMW has been on the forefront of incorporating technology in its designs in line with the technological advances of the modern world. This has led to the creation of inventive products. The uniqueness of these auto products put BMW in a position of advantage. The development of the hydrogen car as early as 2000 was an indicator of the company’s innovative strategy. In addition, the company also presents itself as environment friendly creating a whole range of vehicles in this category. This is a differentiation strategy meant to boost the company’s image and reputation amongst customers. In addition, this gives the environment conscious customers a variety of products to choose from giving BMW an upper hand in the industry.