Back to the Renaissance Time

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Recommended: Advertising effects on body image

Turning the pages of a magazine can make one feel envious and vain. Models with perfect tan, full lips, wide, deep-set eyes, slightly pointed nose, six-pack abs, and long, bionic legs are some very common features of print advertisements nowadays that do not just lure the consumers to buy products, but likewise make them feel insecure about their imperfect physical features. Most print ad models today look too perfect that one can hardly tell their flaws, despite long hours of staring. Indeed, technology has recreated human features according to the perfect form they imagine—flawless, fabulous, and daunting for the common person. These perfect physical attributes captured in TV and print advertisements call to mind the characteristic of Renaissance art, which presents humans with perfect anatomical features.

The trend in today’s advertisements imply the same feeling one can feel in looking at a Michelangelo’s painting, such as the “Creation of Adam,” a painting featured in the Sistine Chapel, or at a Da Vinci’s portrait of Madonna and the angels. In these works, the masters convey...

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