INTRODUCTION
ABC is an acronym referring to the Australian Broadcasting Commission established in 1932 and undertook its first radio broadcast on 1 July that 1932. Television broadcasting took place in 1956 and its independent incorporation was in 1983. The SBS refers to the Special Broadcasting Service took its operations first in 1975 and 1980 saw its first television broadcasting. It however became fully incorporated in 1991 as an independent broadcasting corporation.
The ABC and SBS became statutory broadcasting bodies that were established through legislation through the ABS and SBS charters. The two charters provides for the specific functions and roles to be played by ABC and SBS. The ABC Charter for instance provides that the ABC should ensure that it provides innovative and comprehensive and innovative services in broadcasting. They should also ensure that in their provision of high standards of entertainment they maintain and reflect the diversity of Australia’s culture and Australian community. Moreover it is mandated to provide educational programs in nature to ensure promotion of musical, performing arts and drama of the Australian people and transmit it to other countries. The role of dissemination of information on news, current affairs and entertainment should be for encouragement of awareness of Australia’s understanding of world affairs and attitudes.
The provision of multilingual and multicultural radio broadcasting forms part of the SBS Charter in its role as a national broadcaster. It goes on to provide that television services should be created to inform, educate and entertain all Australians and should seek to reflect Australia’s multicultural society . Moreover specific functions include, contributing ...
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On September 16th 1956 the black and white television became available in Australia. An early model
The Americanization of Australian Television is a sad and terrible thing. It is a process whereby ordinary Australians are bombarded every day with images of American lifestyle, so much that it merges almost unnoticed into their own lifestyle. It is a process whereby our home-grown entertainment industry is overwhelmed by the enormous powerhouse of the American economy, with drastic effects upon the modern Australian nation. Not only is Australian free to air TV being dominated by American produced shows, but a lot of the content on the Australian TV shows is sourced from America. American culture is part of Australian mass consumer culture, It dominates our television.
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One of the mediums by which this cultural shift has continually happened is through television. Not only does culture affect choices made by those in the television industry, but popular series and talk shows, whether intentionally or not, name what culturally acceptable regarding many social issues. Television, TV for short, is referring to the telecommunication medium by which ideas are transmitted into moving pictures. The Television industry will be defined as the group of brains behind the creating process of a television show of any genre. Genres each have their own purpose and effect on the audience; talk shows mean to engage, while sitcoms, drams, mini-series, and television comedies are meant to entertain. Regardless of its intentions, each genre of TV has an affect on the people who internalize what they are watching.
By applying the framework set by the Broadcasting Services Act 1992, The Western Station ensures that any and all broadcasting is:
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The priority of the Australian Broadcasting Corporation is to provide relevant content for all Australians. Building audience engaging and enriching content across a vast range of platforms, devices and formats. They aim to implement and maintain a content strategy which reaches a large number of Australians across platforms of at least 70% of the Australian population. This focuses on the growth of international audiences throughout each of their target markets.
Meanwhile back in the states, by the time that the war had ended, television was starting to get important as the networks looked toward the future and they were eager to get all the stars and ratings they could get their hands on.
Media or medium of communication has been conceptualized to effect and drive information to the greater masses because it’s the venue where information can be linear form of communication. This essay will discuss what it is meant by media according to online Business Dictionary defines as the communication channels through which news, entertainment, education, data, or promotional messages are disseminated.” This may include broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet, the Business Dictionary further includes in this definition.
- No media technology has ever transformed Australia's life as radically and as rapidly as todays technology
How media literacy is defined is important for it exerts influence on the framing of the debate, the research agenda and policy initiatives (Livingstone, 2004). However, its concept has always been controversial (Luke, 1989). The definition of media literacy first appear in the 1992 National Leadership Conference on Media Literacy, which described it as: “The ability to access, analyze, evaluate, and communicate messages” (Rubin, 1998, p.3). Based on this definition, many researchers are putting efforts to redefine it from different aspects. Some definitions of the last decade involved the understanding of how media functioned in society (Messaris, 1998). Others pointed out that media literacy instead depended on the understanding of the technological, political, economic constraints affecting the transmission of mediated messages (Lewis and Jhally, 1998). According to Tyner (1998, p17), definitions range from the tautological (computer literacy is the ability to use computers) to the hugely idealistic: “The term literacy is shorthand for cultural ideals as eclectic as economic development, personal fulfillment, and individual moral fortitude”. One of the definition that is more related to daily practice puts emphasis on critical thinking and the ability to distinguish media content form social reality, as Potter (2001, pp4-5) put it: “Media literacy is a perspective that we actively use when exposing ourselves to the media in order to interpret the meaning of the messages we encounter.” While popular US textbooks on media literacy have an interesting description, which says, “we build our perspectives from knowledge structures; to build our knowledge structures, we need tools and raw materials-the...
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Each TV channel has an audience, their own individual target audience. Ten News is seemingly aimed at a younger audience, around the ages of 18 - 39, mainly young adults, whereas on the government funded ABC news is targeted at a much older audience 40 - 50 years old. Set presentation is also dictated by the target audience, insofar as that the studio and set are designed to be as appealing to a particular audience. For example, ABC uses a contemporary backdrop, showing the world in a placid blue and the rest of the set being in a pale blue and silver colour combination. The idea of this backdrop is that it shows that not only is ABC reporting local news but that ABC is also in tune with the rest of the world. On the other hand, Ten’s Evening news features a clear image of known locations in Adelaide including the River Torrens. Even how the presenters are dressed is dictated by the target audience and the viewing age. On the government funded SBS (Special Broadcasting Station), the anchors dress in very conservative clothes, such as a suit, and the reporters are between the ages o...