The Android operating system is well known among the masses, mostly known for its high tech phones that are released regularly. The mascot, a green alien for Android has also attracted a lot of attention. Android was founded by Andy Rubin and his partners Rich Miner, Nick Sears and Chris White in 2003. In 2005, Google sought out the opportunity and bought Android. It was then developed by Google and Open Hands Alliance. As time progressed many improvements and updates were made since the initial release of the system. The operating system gets “sweeter” by the upgrade, literally; each operating system is named after a sweet treat. Some Examples are Cupcake, Donut, Éclair, Froyo, Gingerbread, and most recently, Honeycomb. Each operating system released alphabetically, each system greater than the last. Android is currently the most successful operating system, surpassing both Apple and Windows in sales (“History of Android”). Android appeals to customers through the consumers’ need for innovative technology; this has created visual aesthetic advertising techniques and brand rivalries, which in turn leads to Androids growing brand.
Jib Fowles analyzes advertisers’ methods to appeal to consumers. In his article, “Advertising’s Fifteen Basic Appeals,” Fowles addresses fifteen methods advertisers use in order to persuade consumers to purchase their products. Like most brands, Android uses these techniques among others to appeal to the masses. One technique in particular is the use of
aesthetic sensations to appeal to consumers. Fowles states that “Advertisers know there is little chance of good communication occurring if an ad is not visually pleasing. Sometimes the aesthetic element is expanded and made into an advertiseme...
... middle of paper ...
...ual for English 103 (2011): 73-91. Print. 15 March 2012.
Lyons, Daniel. “Android Invasion.” Newsweek 156.15. 11 October 2010: 42-49. Web. 23 March 2012.
Pogue, David. “Android Phones Take A Power Trip” The New York Times. 9 February 2012: 1-3 Web. 23 March 2012.
Romaniuk, Jenny. “The Efficacy of Brand-Execution Tactics in TV Advertising, Brand Placements, and internet Advertising.” Ehrenberg-Bass Institute for Marketing Science (2009). Web. 23 March 2012.
Rubinson, Joel. Just Asking Why You Should Make People Curious about Your Brand? The Advertising Research Foundation (2009). Web. 23 March 2012.
Sprint Android 4G Cat Commercial. 1 June 2011. Youtube. Web. 23 March 2012.
The History of Android Operating System. Android 3.0 Tablet vs IPad. Web. 12 Apr. 2012.
Verizon Wireless Motorola Droid (iDon’t Commercial) 17 Oct 2009. Youtube. Web. 23 March 2012.
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.
The purpose of advertising is to convince people that products are of use to them in one way or another, and advertisers must do it very quickly, because they do not have the time or the space to go into detail or explanations. The sex...
This book has opened a whole new perspective on advertising and the reasons we buy things and regret them later. Thinking that I have the urge for a McDonalds hamburger may feel real, or it might just be an elaborate, expensive advertising technique used to manipulate my buying behavior.
...n a Smartphone the name Pierre Roberge rings a bell. Roberge who educates knowledge and law authorization authorities worldwide how to hack portable telephones and runs Arcadia, a Canadian Pc security organization with an one of a kind distinguishing offering, says that both Android and iphone apparatuses have their pros and cons. iphones are actually harder to break into, yet once you are in, you are in. Such hacks give him finish control of the telephone. It is super hard for him to improve an endeavor, yet once he has one, it finishes up all the iphones. It's simpler to break into an Android telephone, he says, however the assorted go of units methods every endeavor needs to be tweaked. Roberge has taught his strategies to discernment operators and law authorization from five nations. The U.s. has not been around them. Despite the fact that machine misuse send out
Through imagery, especially the print media, the emotional effect of advertising can be witnessed. Viewers always have an emotional reaction on some level, whether admitted or not - how else would one be able to designate favorite or undesirable advertisements without having assigned some type of emotional value to it? The question as to how these commercial images work, and how they are successful, however, remains unanswered. Their connection to a consumer cannot be wholly conscious; otherwise, one would be able to comprehend it in simple, logical terms. The rationale for the thriving advertising industry cannot be as simple as sex selling (that buying clothing/fashion is buying sex), or idolization and imitation (that one desires to be the woman in the image and tries to emulate her).
When searching for the latest device you have a choice between apple, and android. These two are similar but very different. Infact these both have two different operating systems. For instance Apple uses IOS 9, apple phones can use this software. On android the software 5.0 is used. All these phones run different programs, you need to make sure that is the right phone for you. There are many different features and styles of phones you can get. Also these all come at a price. This paper will talk about all these topics to make sure you have an idea on what device you would like to buy.
Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The operating system is very distinct, but is straightforward with its functionality. People who purchase the iPhone believe that they have received their money’s worth and more when owning and iPhone. The iPhone is better than Android when compared because of the beautiful design and attractive display, the operating system and its functionality, and the device’s personal worth is definitely worth the money spent to own one.
Huggestuen, John, 2013, December 15th.. Smartphone and Tablet Penetration. The Business Insider. Available at: [Accessed Mar 25th, 2014]
Ni, L. & Zheng, P. (2006). Spotlight: The Rise of the Smart Phone. Retrieved March 28, 2012, from http://ieeexplore.ieee.org.libraryproxy.griffith.edu.au/stamp/stamp.jsp?tp=&arnumber=1621016
The cause of such growth is google partnering up with service providers to give consumers more android handset choices, for instance, HTC, Samsung, LG and much more [1]. The partnering has been beneficial because users are given the opportunity to select affordable handsets of different models [1]. In 2010, 200,000 Android handset were being sold each day whereas only 80,000 iPhones were being sold each day [1]. To support the view that Android is climbing its way up the ladder of success, evidence was presented showing the North American smartphone unit sales by quarter [1]. The graph that was provided shows that iPhone’s unit sales were around 3 million per quarter in all six quarters, Blackberry was steady throughout each quarter with 5 to 6 million per quarter and Androids sales grew considerably each quarter [1]. The comparison between all the different smartphone units’ sales by quarter helps support the view that Android is rising its way to popularity and also to becoming the market leader beating all the other handsets [1]. The second evidence used was one that shows the North American smartphone OS market share in the form of a pie chart [1]. The pie chart shows that Android became the market leader with 39 percent market share in 2010 [1]. Android undoubtedly beats both blackberry and Apple iOS
Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.
Advertising is simply everywhere, it is something that we can not avoid. Although we might ignore it when we are walking down the street, there is always something wanting to catch our attention. We have advertisements through radio, television, magazines, newspapers, and even on billboards. It has gotten increasingly popular in today 's economy because of how companies uniquely promote their product. These advertisements are created to introduce the goods and services to an audience to try and inspire them into buying their product. Therefore; when companies promote an effective advertisement, customers usually engage in a way if it appeals to their wants and needs. "The Essence of Breitling" ad in Fortune magazine
Despite the short amount of time since the introduction of the smartphone, the rapid development of the software and technology has had a tremendous effect on the everyday life in society today. The concept of communicating through a telephone was developed in the 1870s. Devices to transmit speech electrically were designed by Elisha Gray and Alexander Graham Bell, but Bell's design was patented first. On March 10, 1876, Alexander Graham Bell achieved one of his greatest successes in the making of the telephone. This brought upon a major change in communication and gave leeway to the improvement of the telephone in the days to come (Bellis, 2013b). During the 20th century there were many innovations regarding the telephone. In 1973, the first call from a portable phone was made Martin Cooper, who was a Motorola researcher and executive at the time. Since its inception, the advancement of cell phones has been exponential (Bellis, 2013a). As a result, cell phones have changed how society works in today's world. Many people lack the insight of how cell phones, or in this case, smart phones, affect the people that use them. So the question is, how is the evolution of smart phones impacting our society?
Android is an operating system which is used in smart phones. It is an open source software. That is the code is available under the apache license freely for moderation and distribution by device manufacturer. As we know android is the open source software so manufacture modifies it according to their needs and requirements of the user perspective. In 2007 first time android was intended and first time it was...