Analysis of Video Game Systems The consumer video game systems offer an exciting opportunity to discuss and analyze the design of technology based on the strategy of each of the players within the industry. We will focus our analysis on the next generation of video consoles: Nintendo’s Wii, Microsoft’s Xbox 360 and Sony PlayStation 3 (PS3). First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry. In the second part, we will describe the technology developed to support each strategy. As well as the cost of the components associated with each strategic technology unit that aims to deliver a differentiated proposition and increase it’s value. A cost breakdown structure and the results in sales and revenue are studied in this section. Finally, we provide some insights of the industry and study in detail how the current trends can be reversed or strengthened by reduction in costs and adapting the cutting edge-technology to a better customer experience. The pace of the industry, where customer demands of a wider range of games is increasing and the threat of Sony’s leadership by a company like Nintendo, will definitively be interesting to follow as new technological features are unveiled to enhance customer experience. These features are the key to success within this sector. The video game industry is valued in $USD 9.5 billion in 2007. The main players in the industry Sony, Microsoft and Nintendo are competing to grab the biggest market share. Each one of them has recently introduced new consoles aimed to set themselves apart f... ... middle of paper ... ...rosoft will focus on US and Europe, while leaving the highly competitive and growing market of Japan to Wii and PS3. In the short-term, Wii will continue to hold its leadership. In the long-term it is very difficult to predict a winner. As any of the elements discussed in the insight section of this paper can have unpredicted effect in the market trends or any unforeseen event can change the market and profit outcomes. Appendices Appendix 1 -Cost Structure and Estimation Costs http://www.engadget.com/2006/02/18/playstation-3-costs-900-sez-merrill-lynch-mob/ Appendix 2 –Sales Trend http://www.roughlydrafted.com/2007/08/25/nintendo-wii-vs-sony-playstation-3-vs-microsoft-xbox-360-q2-2007/
Many people agree that Sony’s Playstation 4 is better than Microsoft’s Xbox One and vice versa. I have been gaming since I was seven years old and still am today. The first gaming console I ever had was the original Xbox. Throughout the years though, technology has improved vastly. The last generation of game consoles gave the industry a much needed boost and gave the consumer another commodity. With the eighth generation of consoles just arriving, a lot of people are wondering which console to buy. There is, however, more than just the choice of games. There’s differences in processors, graphics cards, hard drives, design, operating systems, ports, versatility, stability, controllers, and, of course, the games.
In this Paper I will be talking to you about the Next Generation Consoles and about all of their specifics. Next Generation Consoles are the newest and the best consoles and computers out there at this point in time. The consoles that will be my main focus in this paper are the, Xbox One and the PS4. The reason I picked these consoles instead of other consoles or computers is because I wanted to explain to you that these console were just not any other console, but a work of art instead.
Do you or any of your friends play video games on a console? If you ask gamers the question, “gaming console you like the most?” they will probably say Xbox One or PlayStation 4. Xbox and PlayStation are known as the most popular gaming consoles of all the time. These two consoles have been competing for a very long time for the throne of the best game console since 2001 until now. In this article, we are going to find out which console has the best advertisement, We are going to determine this not by the console’s hardware, not by its cool features, and not by what exclusive games they have. It is because to grade the games and features are good or bad is kind of difficult because everyone can has different games
Ever experienced a video game with stunning in-game graphics that some games give only in their major event cut scenes? Ever played a game with an excellent mixture of strategy and fast-paced motion? Well if that game is Final Fantasy 13, a single player game developed by Square Enix, you have played a game that Gaming Age calls “one of the most gorgeous games to grace a video game console”. Playing this game was one of the greatest moments of my life. This game has actually influenced me to go full force in wanting to make video games for a living. Final Fantasy 13, in my opinion, has accentuated the great gaming potential of the Xbox 360® and Playstation® 3 consoles.
The Microsoft Xbox has powerful components within that overpower any other console, including its CPU or it’s Central Processing Unit. The Xbox runs an Intel Pentium III 733-megahertz (MHz) processor. This is a lot more powerful than Nintendo Gamecube’s IBM Power PC 485-megahertz Gekko chip processor and even lower the Sony Playstation 2’s 128 bit “Emotion Engine” which is clocked around 294-megahertz. A few more components that make this console far superior to any other is its graphics processor, or GPU, which stands for Graphic Processing Unit. Microsoft had teamed up with Nvidia to create a chip that was made especially for the Xbox. The computer-based company ‘s 250-megahertz chip gives the console an amazing resolution of 1920x1080 pixels and 125 Million Polygons per Second. Sixty four- (64) megabytes (Mb) of DDRam back all this up, for great non-glitch games and smooth running. Nintendo also has a computer-based company teaming up with them to create the 162-megahertz ATI Flipper GPU Chip. This chip can only handle around 6-12 Million polygons a second and is only backed up by 43-megabytes of DDRam.
At this time, video games have made their way into the homes and hearts of many people since their meager beginnings as television novelties and arcade hits. But what goes into the process of creating a video game? Games, especially board games, don’t just happen. Their digital counterparts are not part of the exception either. There are painstaking processes and stages involved in creating and developing a game so that it is ready to be marketed to the public and so it also appeals to a certain fanbase or so it appeals to the masses. There is also the level of immersion and engagement that has to take priority within a game so that the player feels invested enough within the game to continue playing it after a certain period of time. The stages that take place within the creation cycle of a game can vary, but they usually follow three main phases. These phases are the Pre-production, production, then testing phases.
"Business & Money." A History of Video Game Consoles. N.p., n.d. Web. 21 Nov. 2013. .
Instead of the franchises popularity having a positive impact, overtime, it infected the gaming market along with it’s consumers and developers such as Microsoft Game Studios and EA. It has become an aggrandized cancer on the face of video games everywhere, destroying franchises a...
The threat of new entrants in the console video games industry is medium. If new game company comes into the market with
The following paper analyzes the initial release of Microsoft's XBOX 360 gaming system release into the United States and the changes that occurred with the supply, demand and pricing of the product in the months following its release. The social science of economics tells us that supply, demand and price are closely related to one another and have a significant on how much of a particular good is purchased and the rate at which it is purchased by consumers. The XBOX 360 phenomenon is a solid example of the impact that changes in supply, demand and price have on the marketplace and the rate at which goods are purchased.
The video gaming industry has come a long way from the first home based gaming system since the Magnavox Odyssey. Through the decades, the video game industry has rapidly improved the technology to home gaming, and made arcades nonexistence. The major video gaming titans of today are Nintendo, Microsoft Xbox, and Sony Playstation. These three have been in war with each other the past ten years, and neither show signs of defeat. However the two leading competitors of high sales in the gaming industry are Microsoft Xbox and Sony Playstation. Both developers have been head to head on technological advancements and consumer marketing. Sony uses their advanced design of game console and their secrecy of their project to entice consumers. Microsoft however tries to direct their marketing strategy towards consumers themselves. With different marketing planning, both companies still show success. Sony and Microsoft’s entire production unit were sold out when they were released at their release date.
Video Games are a rapidly growing industry; developers have increased along with it. Companies that put their full time and energy into the development and marketing of their games originally held dominion over the video game industry. However, this isn’t true today. Today, video games can be made by a couple of people in a basement of a house. This doesn’t mean that the quality of the game is any less impressive, which can happen obviously, all this means is that making and developing video games is more accessible to the open public and not just to large companies and corporations. Which, in and of itself, is a remarkable achievement. People can now make a game that they would want to see and play, and not have to wait for a company to hopefully make it, or something like it.
The company has many different customers to impress with a new system. They must please both fair-weather and hard-core gamers as well as their shareholders. The company will build on the 2006 excitement created by the original remote controls by making enhancements to the next system. With the release of a new console, a new cohesive marketing communications plan will need to be developed and implemented.
One of the new exiting up incoming trend, is the advancing in technology in video gaming consoles in three of the major companies, which include Microsoft, Sony and Nintendo. All of these companies figure it out that in video games you do not need to sit in the couch and use a controller, it is ok to stand up and interact with the game. We are going to discuss how the client purchase the trend, how the client reacted to the technology advances and final but not least, how in the future it will evolve and may create another trends. But before we start to describe all of this, we first need to see how the trend started to rise among the consumers, and how it started.
To illustrate the industry of games as it currently stands, the infographic denotes the different industry players in relation to each other and the channels through which players access media. The graphic shows a cross-section of a sphere that allows us to see inside the “gaming sphere.” A spherical shape was chosen to