Advertising and promotion:
Egypt ranks very high among developing countries, with 324 radios per 1,000 people, 122 television sets per 1,000, and 40 newspapers per 1,000. However, high costs of broadcast media advertising present a major obstacle, even when regulations prohibiting advertising for pharmaceuticals are waived. Some broadcast contraceptive advertising did appear for government and NGO services, but not commercial services. Pharmacies depend instead on outdoor signs, reaching limited audiences. Competition contraceptive alternatives are very limited. Female sterilization is unavailable except for specific medical conditions. Other women use pills or injectables.
Government participation at the market place:
Prices of all registered pharmaceuticals are controlled by the government. The price of any given contraceptive brand is usually the same, whether it is offered in the public, or commercial sector.
Condoms are the most used form of contraception in Egypt for un married couples. It is almost impossible to calculate the social marketing effect of condoms because of the above reason. Egypt there is one pharmacy for every 4,000 people meaning that the probability of accessing a condom is difficult.
5.Preliminary Marketing Plan:
1 ) The Marketing Plan :
A ) Marketing Objectives :
Targeted Market :
We are segmenting the market following the Mass Customization because condom is a contraceptive product used by 20 to 40 years old males. Durex condoms are providing a full product line to satisfy different needs and tastes.eg (love for young people, avanti for the people who has allergic to latex material)
2-3.Expected sales:
We are expecting to sell our product to males of an age range 20 to 40 years so we target less than half of the population in Egypt, in this case by informing the people about the advantages of using Durex.
We are planning to be leader of Egyptian market and maximize our income in the long-term period.
4.Market penetration and coverage:
We are using indirect exporting strategy for our business to Egypt.
Using the indirect exporting strategy is a common approach for mature international company such as Durex.
Knowing that we will beneficiate of the support of the Egyptian Ministry of Health represent a great advantage to succeeded in our market penetration.
We will ensure a wide spread coverage thanks to our local distributor.
B) Product adaptation or modification:
Our product is formed by three elements:
1-The core product or condom, which doesn't need and cannot to be adapted or modified
This because as a medical product which should prevent sexual transmissible diseases and as a contraceptive it's elaboration and production must follow specific steps use only some materials; and under go strict controls and international standards.
...ll help the company in selling generic drugs and provide affordable medications to its customer base.
the safety of oral contraceptives has been touted and well established, why then is it not sold over
As each product has its own unique segment, target market, and symptoms relief, those differences are going to be essential to promote each product value to prevent cannibalization. Thus the best advertising agency was selected to provide us the best response.
Why are the prices so high? Some critics of the drug companies argue that the larger firms are ripping off the American public, are dishonest and, in some cases, unsafe. On the other hand, there are health care workers such as doctors and their supporters who claim that research and testing for drugs costs money. This supposedly justifies their prices for their products. Also, as an argument to their side, they say that their practice is a benefit to the improvement to mankind. It is a life saving business, but are these prices justified? As one can see, this is a very important issue in medicine today. It affects everyone involved with medicine, which is much of the American public. It also affects the physicians and drug makers.
Due to the various options of distribution channels their prices vary. Consumers take that into consideration when purchasing their products.
...s effected by the three parameters, so in this case the health motivation is very high. Therefore, teens are very like to change to use condoms to prevent pregnancy.
Many questions and concerns have come about regarding this promotion of condoms being distributed in public schools. Will it lower teen pregnancy rates? Will condoms reduce sexually transmitted diseases? Will the distribution of condoms in public schools make students more sexually responsible? Who will fund these interventions? Some people believe teaching children and teens about abstinence is the best way to minimize pregnancies and sexually transmitted diseases. Birth control is an alternative used to prevent pregnancy, not necessarily sexually transmitted diseases and using condoms is always a way to protect from diseases and unwanted pregnancies. With these different alternatives and many parents feel as if the program goes against their beliefs and values as a parent/guardian, implementation of the program is a legitimate way to reduce the new trend of pregnancy and sexually transmitted diseases.
popular and dependable contraceptive. A piece of plastic (about the size of a matchstick), this
In recent years’ health reform has been a driving force in the United States political system. If you watch the news, you will understand how citizens, the government, or the economy are or might be affected by some sort of change in medical regulation. One of these hot topic issues is the cost of prescription drugs. Every major drug market besides the United States regulates the price of drugs in some way (Abbott and Vernon). By the United States not doing so, many believe it opens consumers up to being exploited by large pharmaceutical companies.
Since promoting birth control was still illegal in many states, the FDA approved the hormone pills for menstrual disorders, such as irregular periods or PMS. By 1960, the FDA had approved the first oral contraceptive tablet, Envoid, and by 1965 millions of women were on “The Pill”. That same year, the Supreme Court struck down state laws that prohibited contraception use, though only for married couples. Unmarried people were out of luck until 1972, when birth control was deemed legal for all (Seigel). The Pill was not without critics. Many people pointed to the contraceptive as the trigger that changed society. The fact that its rise coincided with feminism and the sexual revolution added fuel to the fire. “Some African-American leaders were especially critical of the Pill, claiming that it was being peddled in their community for the purpose of a “black genocide”(NIBH). However, nothing stopped the Pill from catching on. The Pill was an international revolution as well. Today, more than 100 million women worldwide use the Pill to prevent pregnancy. Yet access to safe and effective birth control still isn’t a universal privilege. A report from the Guttmacher Institute in 2012 found that 222 million women in developing countries want to use birth control, but are not currently able to access modern contraceptives (GLOWM). Even in the U.S., there has been a political push to restrict access. The rise of “religious bills” has also meant that hospital employees, pharmacists, and employer’s religious views on birth control can refuse to fill prescriptions or cover employee’s insurance coverage for contraception. History has shown that women and men will risk their lives or reputations for effective birth control. Restricted access to contraceptives does not necessarily mean that women will not be able to prevent pregnancies, but
Condoms began to come into their own during the 18th century. They were usually made of sheep gut, or sometimes fish skin, and were originally introduced not for prevention of pregnancy but as a protection against syphilis.
Analyses of the Urban Institute’s National Survey of Adolescent Males (NSAM) show that although most sexually experienced teenage males have used condoms at least once, many do not use them consistently. Only 35 percent reported using a condom every time they had sex in the past year. But teenage males use condoms more than older men, and between 1979 and 1988 reported condom use among male teenagers doubled. These patterns indicate that teenagers are a promising target population for condom promotion efforts since they appear more ready than older men to change their behaviors.
Just like there’s regular checkups and other miscellaneous things, payed by the insurance, the birth control pill should be also something cover. Think of how many women will benefit from this, and how probably not it’s easier to use it will be use more often. As Susan Jacoby says “The pill is the only reversible method of birth control that, when used properly, provides near-certain protection.” (Jacoby 1) The playing field would be even and no woman would worry about the means of attain it, therefore having no excuses if the pill needs to be
There are many forms of artificial contraception. I am going to discuss some of those forms and the Church’s opinion. Condoms, or rubbers, are shaped like a balloon and are made of a special kind of rubber. Condoms prevent sperm from reaching the cervix. They are placed over the male’s erect penis before intercourse. They are 80-90% effective. No prescription is needed to use them. They protect against STD’s. They are more protective in preventing AIDS, then preventing pregnancy. They are not fully effective because they can break, have defects, be slippery, or it can be too old. Spermicides such as: creams, foams, vaginal supporsitones, and vaginal film form a chemical barrier that kills or makes the sperm inactive, which makes it impossible to become pregnant. They are 80% effective. It is available without a prescription and provides some STD protection. Effectiveness is increased if used with condoms. Vasectomies are common for men. The tube that carries the sperm is cut and tied which prevents sperm from being ejaculated. It is 99% effective This procedure is permanent and is done through a small incision near the testicles. It does not affect sexual arousal. A cervical cap is a soft rubber dome that forms a barrier to prevent sperm from reaching the cervix. The spermicidal gel kills the sperm. It is 85% effective. It may give some protection against chlamydia and gonorrhea. The diaphragm does the same thing as a cervical cap and is 85% effective. It is a flat rubber-like disk which has to be fitted from a doctor. It is placed inside the woman’s vagina before having intercourse. It is often used with cream or jelly that is placed around the edge of the diaphragm. There is a very high failure rate because sometimes they are not fitted or inserted correctly. They create fewer health risks for women. It may reduce the risk of cervical cancer and provides some STD protection. There are also injections for men and women. In men, a drug is injected into the sperm duct to disable the sperm for a period of time. Depo-Provera injections that contain the hormone, progesterone is injected and it prevents the release of an egg from the ovary. It is 99% effective. It is long lasting and highly effective. It also protects against uterine cancer. But it does not protect against STD’s. Female condoms are 75-85% effective but 95% effective if used correctly.
Challenges Facing UAE Health Care System UAE Health Care System Strategy Achievement is not coming easily. Achievements require energy as well as a good plan and strategy to achieve them successfully, that is what the United Arab Emirates (UAE) health care system does. The ambition of the UAE health care system to become one of the favorite destinations for local patients and a center for international medical tourists need high quality and cost-effective procedures and treatments, that is what makes UAE put in place a long-term strategy to achieve this aspiration (WHO, 2009). In order to support the health care system, the UAE government is increasingly focused on its efforts to attract unique high-level health care providers to the UAE. However, despite the strong support of the UAE government, health care providers, are still facing major challenges to grow and operate in the UAE (Eid. n.d.