The Information revolution is changing our daily lives. With the rapid development of computer and internet, online commerce become quite common and plays an important role in the modern world. The online business has booming development in these few years. US online retail sales raised an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may due to the growing number of consumers who shop online. In the case of Asia, survey reported 77.6% of Internet users have online shopping experiences in 2003 (as cited in To, Liao & Lin, 2007). Online shopping is very different from traditional shopping. Consumers cannot touch and check the product before purchasing it, which means they are at higher risk of fraud than traditional shopping. Consumers also have other concerns such as credit cards security of online shopping. Then questions should be raised: what is the advantage of online shopping? Why people shop online? In following paragraphs, the advantage of online shopping for the consumer and consumer’s motivation to shop online will be reviewed and discussed. The main advantage of online shopping is convenient. Online shops open 24/7. People who live in remote areas do not need to speed long time on the traveling to the stores. Consumers who come from other cities/countries can easily buy the native and specialty goods by just a click instead of going to that cities/countries themselves. The relevant information of products can be received from any location in seconds. Study showed that 72% of online shoppers preferred surf online than go to retail store to attain information about a product (Lokken et al., 2003). Online shopping also has greater price information (as cited... ... middle of paper ... ... shopping (Monsuwe et al., 2004). Rather than the completion of shopping task, online shopping itself is fun and playful. With this advantage, consumers find “enjoyment” in online shopping. If consumers enjoy the online shopping experience, they are more likely to shop online. Study suggested that online shopping enjoyment can generates search intention, which in turn generates purchase intention (To et al., 2007). Consumers’ motivations for online shopping are dual characterization. Research claimed that utilitarian motivation can influence consumers’ intention to search and to purchase, while hedonic motivation has a direct impact on intention to search and indirect impact on intention to purchase (To et al., 2007). Online shopping has many advantages which can fit consumers’ needs and motivation. It might be one reason of the rapid growth of online shopping.
When comparing two different ways of shopping most people do not even think about the difference, they do both and not even realize it. In today's society people shop while at work, after work and on the weekends, whenever time permits. Stop and think how can I get more time in the day for family or just myself? The best way to figure that out with all the recourses we have is to go into a store and spend time looking through racks and waiting in endless lines to just purchase something. I compared going into a store verses online shopping; to see which one will save you time and money.
Shopping online is the best way to purchase items because people can often find better deals, saves finances and energy, and allows customers to shop at any time they choose. Online shopping has risen due to the fast paced lives that people all tend to live these days. Most people like doing their shopping online because it is a lot more convenient to access a website or device rather than finding the time to actually go to the store and hunt down the items customers are looking for. “[It is expected that] by 2017, there will be five devices/connections for every internet users.” (Bort). With those numbers, many people will probably prefer online shopping due to how many devices are in each household and because of the simplicity of online shopping.
In the past few years, a great deal of people created an online shop and exploit the online purchasing market in Hong Kong. Not only had some general residents do that, but also some large-scale chain stores, such as, IKEA and Sasa. These stores have also established their own online shopping system. In addition, the online shopping phenomenon has continuous increase. While some online shopping system’s users welcome this new technology that provides a convenient purchasing platform, others doubt the risks that follow to appear. This paper examines both the arguments for and against on consumers shopping online and provide suggestions based on these arguments.
Online shopping is set to radically change the dynamics of the retail industry with increased consumer reach. It is expected to continue flourishing with mobile transactions increasing and online retail sales projected to reach $434 billion over the next four years. Even big box retailers are entering in to the e-commerce market. Online shopping will be disruptive for the following reasons:
To save some time shopping in market, people prefer things come at their door steps. That’s is why online shopping trend is getting at full throttle. In spite going to market and finding the right thing, people are now Googling a few queries and they get the right thing in right price, which in return gives them good thing at better price and hours they would go shopping are now saved. Figures from the Organization for Economic Co-operation and Development (OECD), in 2007, show that six out of ten British adults use the internet to buy products such as food, clothing, music or holidays [1]. But that was in 2007, figures have grown much more than that.
Online and in-store shopping differentiates in various ways. However, they both are convenient ways to shop. Recently, online shopping has been most convenient for me, but I enjoy both ways of shopping. I believe that shopping preferences change depending on a person’s situation. I noticed that many people are starting to prefer online shopping more than in-store shopping.
Online shopping has been growing since the put the first online store on the web, now you can shop from anywhere around the world and have it shipped to you directly. Comparing the product against other online store competitors; making it easier to find the best price on the web. You can research the product and make sure this what you need before buying it. The internet is twenty-four hour shopping center, you can shop at what ever time you and wherever you have time for it, making it more convenient to use online shopping. Using it can create more time for the things you would like to do.
Online shopping allows you to compare prices with other stores and endless sizes and colors are available to you that normally wouldn’t be in stores. The convenience of being able to check multiple stores prices without having to waste gas to drive to multiple stores to find the best price is just one of the many ways shopping online can save you money. We all know children grow at an exponential rate so having to go to the mall multiple times a month is frustrating and tiring. Being able to have someone deliver whatever you desire right to your doorstep is like receiving a gift. Another pro of online shopping is having access to customer reviews. Yes, you may be able to physically hold the item if you were buying it from a store, but by reading the customer reviews you can decide if the product is worth the price. You can even write your own review to inform other people of your opinion of the product. If you don’t like the product, most places allow you to ship it back hassle-free with a full refund or
In the past people in the United States didn’t have internet. Today however, online shopping is expanding in the world such as Amazon, eBay, Forever21, and Walmart. There is a lot of history of online shopping. There are many reasons why this change has occurred, but this essay will also outline what causes people to spend more money shopping online.
...ular website, they are still to be expected to find substitute sites and switch to them. Compare information and find other websites that provide similar products or services which is easy for consumers. In online shops, the relationship between loyalty and consumer satisfaction is weaker than offline shops (Anderson and Srinivasan, 2003; Terblanche and Boshoff, 2010). Objective of customer buying studies highlighted the role of such as factors that are service quality, equity and value, customer satisfaction, passed loyalty, expected switching cost and brand favourite (Hellier, 2003). Attitude towards online shopping and intention to shop online are not only related to ease of use and fun but also to numerous exogenous factors such as consumer traits, situational aspects, product characteristics, preceding online shopping experience and confidence (Monsuwe 2004).
Online Shopping were mostly preferred by Consumers even though it has risks, it is less time consuming, will saves consumer’s money and it is convenient.
The beneficial impacts of online shopping are greatest on the nation’s economy. Consumers do not only purchase items online, but the internet allows consumers to compare and browse items online. This then results in consumers going out and buying those items at stores. “But because people also go online to investigate merchants and compare products, the internet winds up influencing about six times that many offline purchases” (Freeman Evans 1). The internet has allowed holiday sales to grow twenty one percent from last year to $16.8 billion. December 9th seems to be the busiest day of shopping online. Purchases totaled in $367 million. Another example of online shopping is Overstock.com. This site’s sales were up 75% from last year. Another benefit of online shopping is free shipping and no waiting in lines. With all of these advantages online shopping has become very popular. “Online sales will represent 4.5 percent of total holiday sales- an estimated $12.2 billion of a total of $271 billion” (Suneel Ratan 2). With all of thes...
Online shopping refers that consumers recognize a need for some Products or Services; they search for need-related information on Internet. Consumers are attracted by information about products or services associated with their needs and evaluate alternatives and select the best that fit in criteria.
In our technologically savvy world, it can be said that the internet conquers the social and economic status of every country and its individuals. In this exciting point of time, online shopping is not an uncommon term used. Online shopping is described as the process of purchasing products and services from merchants worldwide over the internet (WiseGEEK, n.d.). Online shopping is also sometimes referred to as e-commerce in the business world. Online shopping is so revolutionary, that it has single-handedly changed the entire norms of a society. Where once, we used to go to town or a shopping centre to get what we need, now the convenience of getting something is a few clicks away. We are even able to order food online and get it delivered to the doorstep without even needing to step out of the comforts of home (Nickson, C., 2013).