What Are Lululemon's Competitors

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Lululemon positions itself by exploiting its points of differentiations. Hence, Lululemon focuses on women as well as innovative technology, high quality materials, functional apparel to bring fashioned luxury athletic apparel to this industry, which doesn't have many high-end products. Thanks to unique positioning, Lululemon has figured out how to create a niche market within the athletic apparel industry. It also differentiates itself from it rivals by providing one of a kind product offering in term of high-performance apparel, stylish. Figure 1 outlines Lululemon's unique positioning. It focuses on the customers' beliefs and values. This permits the brand to develop value based on how the products satisfy

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