Unit 3 D1 Mcdonald's

Unit 3 D1, D2 by Dylan Orrick

Report
To: CEO
From: Dylan Orrick
CC: Fiona Lynch, Nicola Errington
Date: November 27th 2017
Re: Evaluation of the effectiveness of the use of techniques in marketing products and recommendations for improvements for McDonalds

Market Segmentation & Target Marketing
McDonalds incorporate a range of marketing segmentation and target marketing to help understand and target customer audiences. McDonalds have a lot of experience doing this and a very good at it, they are able to target markets with products they create to attract new customers, they target markets like families, teenagers, people with low income, and people who need a quick meal. McDonalds spend a lot of their time to understanding their target markets

McDonalds has added extension to previous restaurants that are very popular and added their McCafe, this helps to attract more customers, McCafe also offer more variety of products that can be selected at McDonalds, and for example a customer can pick smaller products like snacks from the McCafe like muffins. McDonalds is also known for situation their restaurants around already developed car parks, this save them building a car

When McDonalds are creating anything new they do a large amount of research done on the idea before it is fully launched, this is done to ensure that the product or strategy will be as successful as possible with positive profit. McDonalds check at the end of the year all the trends that have been happening over that year, this helps and is very successful as they can monitor what has been working and what hasn’t, which helps them to understand how to improve the business based on information they have gathered.

Market