The Tylenol Crisis

Tylenol was Johnson and Johnson’s most successful product in the United States. Over one hundred million people were consuming Tylenol tablets in the painkiller field accounting for a 37% market share outselling other leading painkillers combined. Johnson and Johnson was leading a very successful business due to this one product, and it would have been difficult for them to lose the lead in this top commodity. In the fall of 1982, customers consuming Tylenol tablets, mainly in the Chicago, Illinois area, mysteriously began to die. For unknown reasons, someone replaced the Tylenol capsules with cyanide-laced capsules. The packages were resealed and were then dropped onto the shelves of pharmacies throughout Chicago. As a result, seven people

They thoroughly explain how they would do their best to provide the absolute best products in quality in product and in service. Everyone involved in the company, employees, doctors, patients, stockholders, and others is created equal and considered an individual. The choices made during the Tylenol crisis greatly influenced Johnson and Johnson’s concepts presented in their Credo. During the crisis, the company displayed to the world how vital their customers and stakeholders are to the company. The employees and customers always come first, and anything that must be done, within just and ethical actions, to keep them satisfied will be done.
Stakeholders in Johnson and Johnson were greatly affected in a positive way. Trust was broken and many expected a company failure, but the company was able to turn opinions as well as the crisis around. From adversity, Johnson and Johnson was able to keep the trust of their stakeholders by taking every possible measure to protect and ensure the people involved that the company is reliable, always has the stakeholders’ interest first, and something like this will never happen

Since the crisis, Johnson and Johnson promised to protect their customers; therefore, they worked with FDA officials and introduced new methods that make it obvious to customers when products are tampered with. They introduced a glued box, foil seals on the opening of the bottle, as well as other tamper resistant packaging. These new establishments were introduced six months after the crisis and made Tylenol the first product in the business to implement tamper-proof packaging. If I were an employee of Johnson and Johnson and I have just received the news of the murders, I would immediately feel indirectly affected. I work for a company that is now in the middle of a huge crisis, and I would attempt to do my part in the handling the situation. All departments of the company were affected. When a crisis hits the company, all departments are affected, and they all have to work together to build the company back up. They must continue their work and learn from the