“Today, the Hershey Company is the leading North American manufacturer of chocolate and non-chocolate confectionary and grocery products” (The Hershey Company). With products such as the Hershey Bar and Reese’s cups, it is easy to see how The Hershey Company is so successful; however, the ride to success was not easy. Milton Hershey and his employees had to overcome several hardships along the way; in the end, everything worked out for the best. One reason for The Hershey Company being so prosperous is the loyalty of the employees, if not for the loyalty and honesty of the employees, the company would not have come so far. In the beginning, Milton had many failures, but these failures did not waver his spirit. Milton wanted to make chocolate an affordable luxury; at the time, chocolate was a luxury good produced only in Germany and Switzerland. “The Hershey Company remains committed to the vision and values of the man who started it all so many years ago” (The Hershey Company). The Hershey Company was founded in 1894 by Milton S. Hershey. “He became a confectioner’s apprentice in Lancaster when he was fifteen” (McMahon). Hershey wanted to produce a sweet chocolate coating for his caramels. Milk chocolate candy bars and wafers started being produced in 1900. Hershey was able to lower the price because of mass production. The delicious chocolate became affordable to all. “Milton turned milk chocolate from an expensive luxury to an everyday treat” (McMahon). The company markets its products in approximately seventy countries worldwide. The immediate success of milk chocolate caused Hershey to consider increasing his production facilities. He decided to build a new chocolate factory in his hometown Derry Township, Pennsylvania (Gut... ... middle of paper ... ...r the world enjoy Hershey’s delicious products. The candy is especially popular during holidays such as Valentine’s Day and Halloween. The company will be prosperous for many years to come. “The Hershey Company basically invented modern candy” (Kash). Works Cited Gibson, Christine M. “The Sweetest Place on Earth.” American Heritage. Aug./Sept. 2003: 24-26. Print. Gutmann, Martin. “Milton S. Hershey and the Chocolate Empire.” The Pennsylvania Center for the Book- Milton Hershey and the Chocolate Empire. 2008. Web. 25 Sept. 2013. http://pabook.libraries.psu.edu/. McMahon, James. “Hershey, Milton Shavely.” The World Book Encyclopedia. 1996 ed. 1996. Print. The Hershey Company. Hershey’s. 2013. Web. 25 Sept. 2013. http://www.thehersheycompany.com Kash, Rick. “The Hershey Company: Aligning Inside to Win in the Outside.” Ivey Business Journal. April. 2012. Print.
Zak, L. (2009, 04). Not all's fair in love of chocolate. Food Magazine, Retrieved from http://search.proquest.com/docview/198287549?accountid=12964
An average human will eat almost 19,000 chocolate chip cookies in their lifetime. And the great person who let us have all those cookies, is the person that invented it, which is Ruth Wakefield. But, did you ever think about how it was before that cookie was invented? Probably not, the chocolate chip cookie, started so many other inventions. Imagine life without chocolate chip cookies, we would miss so much more than just than the one treat. Your last chocolate chip cookie probably wasn´t very long ago, that´s why you will be interested in this topic. Today I am here to convince you that Ruth Wakefield, the creator of the chocolate chip cookie, needs to memorialized for her invention. In my speech today I will cover why Ruth Wakefield should
The videos provided for this subject builds a great understanding on what happens behind the scenes and how the production cycle of chocolates turns deadly for few. The chocolate industry is being accused having legit involvement in human trafficking. The dark side of chocolate is all about big industries getting their coco from South America and Africa industries. However, it is an indirect involvement of Hersheys and all other gigantic brands in trafficking (Child Slavery and the Chocolate Factory, 2007).
In her book Marion Nestle examines many aspects of the food industry that call for regulation and closer examination. Nestle was a member of the Food Advisory Committee to the Food and Drug Administration (FDA) in the 1990’s and therefore helps deem herself as a credible source of information to the audience. (Nestle 2003). Yet, with her wealth of knowledge and experience she narrates from a very candid and logical perspective, but her delivery of this knowled...
William Wrigley is the founder of the Wrigley Company which is currently traded on the S&P 500. It is also considered one of the great American success stories about a man, a dream, with the ambition and perseverance to see a dream turn into reality. William born entrepreneur with a keen sense for identifying opportunities and maximizing where others only saw risk. Some of Wrigley’s competitors at the time were the Hershey Company, Cadbury Schweppes, and Tootsie Roll Industries Inc. William Wrigley Jr. directed all of his energies toward producing his own line of chewing gums. In the beginning he himself created “two of the company’s earliest products - Sweet Sixteen Orange and Lotta Gum —revolutionized chewing gum’s appeal, spreading interest to the youth market and then to the public at large” (Wrigley, 2014)
For Milton Hershey, he was the type of person that not a lot of people expected a whole lot out of. He was your typical small town boy, and although he had very little growing up, he learned to be happy with what he was given. Although Milton Hershey, did grow to be an amazing businessman, he had almost no formal schooling or education after being thirteen years of age. He left school to work, and also to help take care with his mother. It was while Milton was growing up, that his father (Henry) left his mother. In many ways, it was Henry, Milton’s father, who inspired him to be the type of leader he was, and to never give up, no matter how many times he failed. While Milton was still growing up, Henry tried getting in on the oil business that was going on at the time. While he did learn a lot from the experience, he walked away empty handed. The problem that Milton could see with his father, was that he was bursting full of ideas, but he had no money, and was growing older as time went on.
What do you think of when you hear the word kiss? Milton Hershey did not want you to think of the romantic gesture of lips smacking together. Instead he invented the Hershey Kiss. This great invention is mouthwatering, milk chocolate that millions of people consume every year. The famous Kiss was invented in 1907 by Milton S. Hershey. Hershey wanted to intertwine romance and his passion of making chocolate. This chocolate sensation became popular for its odd tear-shaped piece of chocolate. Hershey Kisses have evolved into the fascinating chocolates people continue eating today. The multimillion dollar company continues to expand its candy making. The Hershey’s Chocolate Company took time to develop, but once they came
With the help of 68 million customers around the world, McDonald’s has become a top ten company in the world with billions of dollars coming in. The story of McDonald’s started within the minds of Richard and Maurice McDonald in San Bernardino, California on May 15, 1940. The two brothers came up with the idea of the fast food chain with the observation from their father who was an owner of his own restaurant called “The Airdome.” Later, the brothers were given the idea to add the thought of a corporation with the help of Ray Kroc, seller of the milkshake machine that has been used at McDonald’s. Ray Kroc turned a locally branch fast food restaurant into what it is today. Today, McDonald’s is a company that is highly respected because of how
Market research and information about the industry is very important to the organization because it will allow the organization to position itself well in terms of sourcing chocolate raw materials and in identifying the market for its products. For example, understanding that some chocolate product purchases are seasonal, e.g., at Christmas; around Mother’s Day; and, on Valentine’s Day, allows the organization to have more product on hand and to create displays, in store, that will increase purchases and attract more customers when existing customers tell their friends about the availability of high end products, at reasonable prices, in their store.
Milton S. Hershey was born in a small Pennsylvania town named Derry Township on September 13, 18571. He was the only child of Fannie and Henry Hershey. His mother was a Mennonite2 and moved often, which disrupted his education and could only finish 4th grade3. Hershey became an apprentice of a Lancaster candy maker for four years and started to get into the candy business. Milton opened his first candy store in Philadelphia on 1876 at the age of 184which failed after 6 years and went bankrupt on 1882.5 Milton then tried his luck at opening candy stores at Chicago and New York, both resulting in failure and went bankrupt again on 1886.6 When Milton visited Denver, he discovered how to mix fresh milk with caramel and returned to Lancaster to start a caramel business on 1883. 7his business proved to be a huge success and was named the Lancaster Caramel Company8. The success of this caramel company was the thing that set Milton as a candy maker and provided him with financial stability to start on his next interest, chocolate. Milton purchased his first chocolate-making equipment from a German company called J.M.Lehmamm Company on 1893 that was displayed in the World’s Columbian Expedition9. He started a sub-company called Hershey Chocolate Company under the Lancaster Caramel Company and began to produce chocolates. On 1900, Hershey sold his successful caramel company for $1,000, 0010and in order to set his sights to begin mass-producing chocolate. Hershey needed a place to produce that much chocolate and returned to Derry Township, PA to build his new factory on 1903. The Derry Township was an ideal location for producing chocolate because of its source of water, fresh milk, and workers. The factory, later named The Chocolate Factory was built on 1905 and used latest mass production techniques that produced the first milk chocolate that was made in America 11.
Before Milton Hershey had a world wide known chocolate business, he had a small, not so well known caramel business. Milton Hershey began his chocolate making business in 1893, when his father and him traveled to Chicago to attend a big job fair (Tarshis 14), but it wasn’t until 1900 when Hershey succeed in making the first milk chocolate candy bar (The Hershey Company). Hershey attended an exhibit hall of new and amazing inventions around the world at the fair in Chicago. As Hershey walked into the exhibit hall, he was struck by a delectable smell (Tarshis 14). “Hershey was already a leading candy maker. He had created the largest caramel factory in the country, but he became convinced that the future of his business would be chocolate. At the fair in Chicago, Hershey Bought chocolate-making equipment. He had it shipped back to his caramel factory in Pennsylvania. Then he hired two chocolate makers. Soon the company was churning out chocolate candies in more than 100 shapes” (Tarshis 15).
D'Antonio, Michael. Hershey Milton S. Hershey's extraordinary life of wealth, empire, and utopian dreams. New York: Simon & Schuster, 2006. Print.
During a "chocolate scare" in the early 1970's when the supply of chocolate went way down and the price went way up Hershey's who uses chocolate as a main ingredient more than Mars does had to cut down on spending in some area of business, so they chose to cut down spending on advertising. Mars saw this as an opportunity to spend more money on advertising and even more importantly M&M/Mars saw an opportunity to knock Hershey's out of the #1 spot. M&M's plan was successful, they used very aggressive marketing and they become the #1 chocolate/candy company in America.
Fryer, Peter, and Kerstin Pinschower. "The Material Science of Chocolate." Mrs Bulletin December 2000: 1-5.
Frito-Lay controlled 40% of the USA-market assuring high volume production by increasing internal coordination with PepsiCo developing the Power of One strategy consisting in mixing snacks with beverages and sauces produced by Peps...