Publix: An Analysis Of A Firm's

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A firm may produce a product in a particular industry while another industry produces something similar with a variety of characteristics but not exactly alike. The consumer may favor one substitute product over the other one from another industry. The firm could be affected by competitors in the same industry that don’t offer substitute products. The substitute originates on the outside of an industry in the firm. The substitute can put a limitation on the price of the substitute in the firm although it is made outside the industry. The firms that are prosperous will be have some or no substitutes. For example, the Sam’s Club have many different products sold in their store but they carry their store name brand. Publix sells many different

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