Macroeconomics: Supply And Demand

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Supply and Demand
Leon Walker
Embry Riddle Aeronautical University
Macroeconomics

We the consumer would rather pay less for any product that is needed or want. Ultimately we are the reason for high prices as well as low prices. Prices of products do not always stay the same and more popular products have higher prices than less popular products. These fluctuations, high prices and low prices are from the idea of supply and demand. Supply and demand defines the effect that the availability of a particular product and the desire or demand for that product has on price. Generally, if there is a low supply and a high demand, the price will be high (Investopedia). To understand the idea of supply and demand, the understanding of supply and the understanding of demand must be defined. The Law of Supply states that at higher prices, producers are willing to offer more products for sale than at lower prices, also that the supply increases as prices increase and decreases as prices decrease (Curriculum Link). The Law of Demand states people will buy more of a product at a lower price than at a higher price, if nothing changes, at a lower price, more people can afford to buy more goods and more of an item more frequently, than they can at a higher price and that at lower prices, people tend to buy some goods as a substitute for others more expensive (Curriculum Link). In todays economics these ideas are seen frequently in everyday life. The laws of supply and demand are seen in many ways in the company Apple Inc. Each year Apple Inc unveils a long awaited mobile operating system and IPhone. We can also see many aspects of the law of supply and demand in Nike Inc’s Jordan Brand. Jordan Brand has released a number of...

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...lah S.). The PlayStation 4 released November 15 of 2013 and had preorders larger than launch sales of Sony’s PlayStation 3 at one million orders. The people have waited almost 7 years for a brand new gaming console. That 7 year wait has tremendously increased the demand for the new console.

The idea of supply and demand tends to benefit the company when demands are limited. When items are rare and limited companies have a higher ceiling to price products because the consumer is willing to pay more. On websites like Ebay consumers always pay more than retail price showing that the demand is even higher. All sorts of factors such as limited quantities on released dates or limited new products of much wanted products cause the demands. The people are always looking for the next best thing so the demand for it is there even before the product is created and released.

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