Discuss The Importance Of Communication In Business

The word communication has been derived from the Latin word ‘communis’ which means ‘common’ which consequently implies common understan
In the words of Rollo May “Communication leads to community, that is , to understanding , intimacy and mutual valuing. Business refers to any human activities undertaken on a regular basis with the aim to earn profit through production, distribution, sale or purchase of goods and services. Therefore Business communication means, “Flow of information, perception understanding etc. either within a business A business organization is a group of people with a view to earn profit. So that there are a number of activities which have to be performed by the people of the organization to earn that profit. Therefore, these activities need an effective and systematic communication. Effective communication means a two way information sharing process where one party sending a message that is easily understood by the receiving parties. This is why communication is also called life blood of a business organization.

Setting vision –Every organization must have some formal and informal objectives to achieve. These objectives may be financial results, product quality, employees satisfaction etc. So the communication enables the organization to achieve their