Digital media has had a vast effect on American society, and it continues to revolutionize the way things work. One of the main outlets for innovation in digital media is the website, YouTube. It has paved a way for the sharing of videos to a multitude of audiences. More specifically, it has profoundly affected the way the music industry works, by providing independent artists a way to release and share their music to a mass audience without the help of a major record label. Often called “The YouTube Effect,” it has become a phenomenon in the music industry.
Bindu Swetha (2013) noted, “YouTube was launched in 2005 by former PayPal owners Chad Hurley, Steven Chen and Jawed Karim. Prior to YouTube, there was no website that enabled users to share their favorite videos on a website” (para. 1). The fact that YouTube was the first website to allow people to post and share videos is one of the reasons YouTube has had so much success. YouTube users can upload content to the site and share it for millions to see. Christopher Cayari (2011) found that, “YouTube has become the third most visited website in the world – behind Google and Facebook” (YouTube Has Affected Music section, para. 2). In October 2008, YouTube attracted 100 million American viewers a day, estimated to be over two-thirds of the Internet users in the United States (comScore, 2008).
Cayari (2011) said that YouTube is a technology that challenges the way we perceive music, musician and audience (YouTube Has Affected Music section, para. 3). When you take a look at the number of musicians who have gained recognition simply by using YouTube, you can see the truth in Cayari’s statement. A few of the artists who are well-known for making their start on YouTube include Ty...
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References
Cayari, C. (2011). The YouTube Effect: How YouTube Has Provided New Ways to Consume, Create, and Share Music. International Journal of Education & the Arts, 12(6). Retrieved November 8, 2013, from http://www.ijea.org/v12n6/v12n6.pdf comScore, press release. (2008, December 9). YouTube attracts 100 million U.S. online video viewers in October 2008. Retrieved November 8, 2013 from http://www.comscore.com/Press_Events/Press_Releases/2008/12/YouTube_Reaches_100_Million_US_Viewers
Miller, D. (2011). Celebrating YouTube's Influence on Music. Music Business Journal, 02. Retrieved November 8, 2013, from www.thembj.org/2011/02/celebrating-you-tubes-influence-on-music/
Swetha, B. (2013, May 28). How YouTube Has Changed the Music Industry. Buzzle.com. Retrieved November 8, 2013, from http://www.buzzle.com/articles/how-youtube-has-changed-the-music-industry.html
The documentary investigates varying human experiences with music, illustrating the multiplicity of ways in which people interact with, and perceive music, both as a form of popular culture, and a verbal and non-verbal communication. The key messages of the film include the unifying power of music, and its
The limitless access to music makes it easy to forget that people's careers rely on the profit behind every song. A profit that is continually shrinking, something that is forcing companies to re-think the way they get music to us, the fans. This will affect everyone who has the slightest interest in music. Some for the worse, but many for the better.
Pfanner, Eric. "Music Industry Sales Rise, and Digital Revenue Gets the Credit." Business Day Technology. The Nre York Times, 26 Feb 2013. Web. 21 Mar 2014.
I have been asked to identify and evaluate two important current developments in the music industry. I will be discussing the rise of electronic dance music and also the growing number of musicians gaining success via YouTube.
The new age of commerce has changed the way trading occurs. Record labels were once sluggish and governed by selfish interest, employing the “Build it, and they will come” concept. A limited amount of content on the web was tested and proved to be a consumer preference even in the 90’s. Today free web content has become the numb that would not just go away, the music industry has taken one of the biggest hits in the process.
Music is universally known as an expression of emotion, rebellion against the man, a way of life, a random collection of sounds, an annoying thing kids listen to, or even a vacation from everything, but in reality music is free of all definition. The industry involved in buying, selling and recording of music has grown so old, treacherous, and ignorant that it can not figure out the steps it needs to evolve with the rapidly expanding music industry. Musicians and fans alike are screaming about the dire need of some modern day innovation in the market. Sadly the monstrous corporations that dominate the market have put a lid on the competitive edge, stopped the innovative changes any smaller companies can make.
Majerol, Ueronica. “How the Web Changed Music Forever.” New York Times Upfront 145.11 (2013):21. MasterFILE Complete, Web 24 Feb. 2014
If one were to look back into the world’s history, one would find that an important and consistent element is the world of music. Music has presented itself in various forms throughout its spread and through our identification of its magical realm, people have been fortunate enough to come across a means of relation. Whether it is blues and reggae or rap and pop rock, there is music out there for everyone. Music can serve as a stabilizer for some, a relaxant to others, and to many a form of inspiration.
Van Buskirk, Eliot. "SoundCloud Threatens MySpace as Music Destination for Twitter Era." Wired.com. Conde Nast Digital, 6 July 2009. Web. 10 Mar. 2014. .
In the past, music has been a costly business, where only people with a lot of money could enter and be successful in the industry. Changes in the music industry coupled with new computer technology have made it much easier for people without a lot of money to compose, produce, and distribute their creation. In order to get a better understanding of the music industry in comparison to 2014, one has to look at its history. There were many things that happened from the 1980’s onward, and they brought on a significant impact towards the music industry. Development in computer technology has also made a big impression on music. Many things within these fields have enabled artists to connect with their fans in a way they couldn’t before, and on a lower budget. In this paper, the discussion will be about all of these topics, and about the factors that help transform the music industry into something altogether easier for new people to contribute.
When music is created, it integrates the cultural and emotional situations that occur in everyday life. People create dances to the transformation of music. For example, a comedian, Judson Laipply has create the “evolution of dance.” This dance incorporates different genres, songs and dances of each generation. He shows dances that people have created overtime to interact with beats of songs. These two videos show perfect examples of how people have created their own way to connect to different music. Both videos demonstrate how music has evolved over time. Judson incorporated songs that have defined past generations and songs that define generation y.
The music industry is an ever-evolving revolutionary entertainment industry for the masses. Music provides entertainment to all different masses due to the variety of genres produced. Music is a very profitable and complex industry. Music has expanded to a worldwide industry for musical artist to express their art through the form of song to the masses. Music not only appeals to the ears but to every aspect of a person. Music allows for individuals to explore and let their imagination expand as they here a song. Throughout the years the industry has undergone dramatic changes. Whether it is genres, forms of how it is distributed, or even the impact the artist have had. The industry is diverse and ever changing as the years continue. In the past 20 years the industry has changed with help of the technological breakthroughs and adoptions.
When it comes to the music industry, an artist makes a song, the label sells the song and then the listener buys it? In the world today, the music industry is knowledgeable of digital downloads, music videos, file sharing, and now social media. Social media is the voice of an individual and captures joy, emotions or thoughts in pictures, tweets or status updates. It is a reachable space that is used to keep in touch and to reach out. Social media allows listeners to shares their favorite artists, post their favorite songs and really created a genuine connection with the artists. The music industry has changed because social media is a tool needed to connecting with the listeners. Social media is necessary to maintain a career in the music business.
The music industry started in the mid 18th century with Wolfgang Amadeus Mozart. Through the decades there has been a great increase in this industry; however, the revenues for this industry have declined by half in the last 10 years. This has been caused by music piracy, which “is the copying and distributing of copies of a piece of music for which the composer, recording artist, or copyright-holding record company did not give consent” . After 1980’s, when the Internet was released to public, people started to develop programs and websites in which they could share music, videos, and information with...