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Written Speech Analysis - Sunni Brown- Doodlers, Unite!

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Sunni Brown, the co-author of “Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers”, makes a sound and coherently proficient case in which she suggests that the definition of ‘Doodling’ be changed to “make spontaneous marks to help yourself think”. Brown’s speech at the March 2011 ‘TED’ conference in Long Beach, California before academics and her peers, was entitled “Doodlers, unite!”. She suggests in a both informative and persuasive manner that the act of doodling is undervalued, at times ridiculed but more often than not will assist people in learning and retaining knowledge. The speech’s structure, content, implemented speech devices and delivery will be analysed as to whether they were successful or unsuccessful.

Brown’s speech was delivered in a problem-solution structure as evidenced by her two main points; ‘the reality of Doodling’ and ‘the benefits of Doodling’. The “Problem-Solution Order” is defined in Lucas’ The Art of Public Speaking (2012, p. 172) as “A method of speech organisation in which the first main point deals with the existence of a problem and the second main point presents a solution to the problem”. As the speech progresses, it becomes quite clear that it was Brown’s intent to persuade her audience of academics and internet viewers to come to the realisation that doodling should no longer be perceived as a waste of time and in fact is a method to increase concentration and information retention. Brown’s speech opens with “So I just want to tell you my story”. This form of introduction lacks the attention-grabbing qualities that are highlighted in many public speaking texts. For example; Stephanie Coopman and James Lull (2012, p. 173) state that a good introductory sentence “Focuses...


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... in Lucas’ The Art of Public Speaking. She demonstrated volume, pitch, rate, pauses, vocal variety, pronunciation, articulation, movement, gestures and eye contact proficiently. “Listeners are naturally enticed when a speaker is so engaged and interested in the topic that he or she seems to exude the information” (Michael A. DeCoske and Sara J. White, 2010, p. 1225).

Sunni Brown presented an individual speech on an uncommon topic which provided an astounding amount of research to assist the wider audience in understanding how her proposition can change the way people commonly learn. Within this analysis, Browns logical structure, interesting content, delivery and the use of speech devices including humor, anecdotes, emotion and metaphor have been critiqued and investigated. These aforementioned elements together have seen Brown deliver a truly successful speech.


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