Since I was a little gir,l I have always wondered who comes up with the advertising for all of the products we purchase. After several years of pondering that thought, I concluded that I wanted to be that person. Knowing this, I have researched advertising and find it extremely interesting how someone you don’t even know can convince you that you need to buy a specific product. Somewhere in the world a person has dedicated hours worth of hard work to make whatever advertisement speak to you personally. Understanding consumer behaviours, coping with change and complexity, taking advantage of social media, are all traits that are used in marketing, all traits that I wish to master, in order to become a successful marketer. So, why should I rationally study marketing? All day, everyday, we are bombarded with different marketing strategies, most of which go unnoticed, but that make us feel like we must buy the product. This intriguing fact leads me to believe this career to be the most contemporary and relevant for me to study, because it involves the day-to-day life of all of us. Important factors like salaries, potential job growth, and possible companies to work in, are all promising and encourage me to pursue this career.
A good salary is one of the most important things one seeks when finding the right job. Usually becoming specialized in a particular field within a career boosts salaries. Typically a brand manager in 2014 will make a median annual salary of
Avilés 2
$93,532 in the US and a marketing manager will make $119,480 (“All Business Schools”) annually. These two specific specializations are the ones I am most interested in. Salaries at this level make for a total of $9956 per month, enough to completely cover of the...
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...4: n. page. Web. 24 Feb. 2014. .
- "All Business Schools ." MARKETING SALARY: WHAT YOU'LL EARN. N.p.. Web. 12 Mar 2014. .
- Rosenberg, Larry. "Master these 10 skills for marketing career success." (2010): n. page. Web. 22 Feb. 2014.
- Beyer , Gregory. "A Career in Marketing/Advertising." Wall Street Journal [New York] 13 Sep 2010, n. pag. Web. 24 Feb. 2014. .
- Hoang, Paul. Business and Management. 1st Ed. Australia: IBID Press, 2009. Unit 4. Print.
- Goodham, Jen. Career Guide to Marketing and Brand Management. 1st Ed. EBSCO, eBook.
- Veltman de Avilés, Carla. Internet Chat Interview. 10 Mar 2014.
..., M. A., Kerr, G.E., & Powell, I. (2012). Advertising and promotion. An integrated marketing communication perspective. North Ryde, N.S.W.,Australia: McGraw-Hill Aust. Pty. Ltd.
Armstrong, Gary, and Philip Kotler. Marketing: an introduction. 11th ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2013. Print.
Jobber,D & Ellis-Chadwick, F (2012). Principles and Practices Of Marketing. 7th ed. : McGraw Hill Higher Education. p19-21 & 352-354.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
Eat fresh. With 2 mere words I have made you think of getting a 5 dollar footlong from America’s largest restaurant chain due only to great marketing. Business is conglomerations of numbers, tedious analysis, and risky result; but in this boring cloud of excel spreadsheets and pie charts is an oasis where creativity can be released: Marketing. Maintaining the image of a brand and expanding it further is the marketing department’s job and they keep the companies fresh and alive. I want to pursue a career in marketing and sales in business because I have the traits, the desire, the educational resources, and the data on my side to become successful in the field and more importantly, in life.
I am a communication strategist, who came from chemical science degree with the passion of developing exceptional product or service and bring them into the business. I always question myself and seek for the true reason behind every marketing movement that attracts my attention.
Zyman, S. and Brott, A. (2002). The End of Advertising As We Know It, Hoboken, NJ: John Wiley, Page 9, Page 10, Page 19
Kotler, P., Chandler, P., Brown, L. & Adam, S. 1994, Marketing: Australia & New Zealand Ed. 3, Prentice Hall Australia: New South Wales.
It is important that the marketing department functions well with research and development, production, and finance. In conjunction with the research and development team, marketing should add input concerning when products are launched and whether old products need to be repositioned. Production works with marketing to forecast future unit sales and subsequent areas that are affected by unit sales, such as contribution margin. Besides the research and production divisions, marketing also works with finance to create sales projections and the marketing budget (Art
Lila B. Stair, Leslie Stair. Careers in Marketing. 3. Book. Prod. VGM Career Books. Chicago, 2001.
Kotler, P. and Keller, K. Marketing and Management, Pearson Prentice Hall, Upper Saddle River, NJ, 2006
“How Advertising Has Changed Over The Years.” Locker Gnome, Bradley Bradwell. 6 January 2008. Web. 4 October 2009.
Petty Ross D. Editor's Introduction: The What and Why of Marketing; American Business Journal, Vol. 36, 1999
Marketing is a fundamental aspect of all businesses, whether they are set out to make a profit, or charitable organisations - they will have to carry out marketing research of some description. It has been described as being, “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing) This essay will explore the role of marketing in a marketing oriented business and different aspects of the external environment that a smartphone company should be aware of. The points raised throughout will be supported using relevant journals, textbooks and newspaper articles.
In the career field, there are many careers and jobs to enjoy such as being a sales manager. As a sales manager, you will be expected to be a leader; however, a sales manager will also set a sales goal for the year, train and hire new members of his or her sales team, and will mark sales territories to certain salesman as to where they will sell their product. Most sales managers are expected to work long hours, late evenings, and weekends. Many sales managers’ annual wages are $98,530, but what a sales manager makes, depends on where he or she works. To be offered a good job with a big name branded company, most sales manager will have to have a bachelor’s degree in business and 1 -5 years’ experience with a sales team. A sales manager position is a fun, exciting job with a variety of different responsibilities.