What are the Reasons for Nestles Success

Nestle was founded in 1866 by Henri Nestle on the launch of an innovative, nutritious baby food. It manufactures around 10000 different products and sells in 130 counrtries around the globe.It has been in existence for almost 150 years and has built a strong image. Since its inception, global demographics have changed drastically. Incomes have risen, life expectancy has increased, health consciousness has increases, living standards have improved and lifestyles have altered. Nestle has adapted quickly and smoothly to these demographic transition and has been striving for health and wellness of its consumers. Nestle’s primary mission of “Good Food,Good Life” implies that it strives to produce goods in most hygyienic conditions which not onlycater the nutritional needs of people, but also contribute to their overall healt hand wellness. Their operations are consistent with how they operate as Nestle spends around CHF 1.5 billion every year on Research and Development in order to ensure that its products are a top priority for its consumers and gurantee maximum health benefits. Nestle has a largest R and D network compared to any food company in the world with 3 science and research centres, 31 product technology centres and RandD centres worldwide with over 5000 people involved in R&D. For nestle safety and quality are non-negotiable. It is commited to produce trustworthy products for its consumers that contribute to improving the quality of consumers lives. Through continuous innovation of new products and renovation of existing products, Nestle is creating and hundreds of products especially in terms of their nutritional benefits.

“First Mover Advantage” has been Nestlé’s core strategy and over the years it has benefitted a lot ...

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...vironmental,conomic and social development in a country by means of technology transfer and training in agriculture. The most recent example is Nestle in China where in 1987 the first joint-venture company was established. The first local production of Nestle’s goods in China initiated in 1990’s and from then onwards Nestlé’s skills, expertise and experience has helped China substitute its imports from other countries with locally manufactured products of equally high quality. Since 2000, almost all Nestlé products sold in China are manufactured locally. Nestlé has given China a great deal of business by being a regular customer of its local raw and packaging materials. Nestle now has more than 20 factories in China offering attractive employment packages to more than 12000 people and a Research and Development Center in Shanghai which was establhished in 2001.