Weight Loss

1214 Words3 Pages

We live in a consumer culture where products and services such as diet pills, slimming creams, weight loss products that tone fat without exercise, liposuction and cosmetic surgery, are just a few of the popular methods that are promoted by advertisers to help people in achieving their ideal body image. Advertisements draw attention to a host of ideologies, by offering products and services that attract consumers who oblige their bodies, minds and souls to achieving the ideal appearance of beauty. Advertisements are present where ever we go, they are present on buses, billboards, in malls, magazines and many more. Advertisements all serve the same purpose of promoting and selling products and services that strive to help people, specifically women, to achieve a slimmer toned body, bigger breasts, and a face that is accepted by society. Advertisements that contain beauty related images, sometimes portray negative effects on a women’s view of her own body image and her perceived idea of how she should actually look (Heyes 2007). This paper will analyze several advertisement ads, their denotative and connotative meanings, where cultural and social context play a role in how advertisements are produced and read. This paper will argue how the effects of advertisements on body image and size results in dangerous and extreme options such as cosmetic surgery, diet pills and slimming creams, and lastly, bulimia and anorexia. This paper will focus primarily on Korean advertisements, where beauty is pursued through extreme methods.

Many Asian countries, especially Korea, are trivialized by their appearances because many are seen as not beautiful enough. In Korea, plastic surgery has now become a massive player in Korean culture, where com...

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