In a single hour, the human eyes and mind are inundated with a myriad of different forms of visual communication. It is accurate to say that “we live in a world of things seen, a world that is visual, and we expend much of our physical and emotional energy on the act of seeing” (Berger, 2008, p.1). Generally speaking, people do not distinguish between the different visual aspects on a conscious level, but instead see things as a whole. However, in order to fully understand the meaning of certain visuals and to appeciate the diligence needed to create each image. Therefore, this paper will break down a self-created image that conveys the message of “There is no place like home,” using three visual communication techniques: photography, typography, and illustrations.
The first aspect, photography, is often used to tell a story, convey a message, or communicate an specific idea, emotion, feeling, etc to its viewers (Dijic, 2008). The photograph in my visual design is a photograph of my father, my mother, and me. Even without knowing me personally, the proximity of each other within the picture emphasizes the fact that we know each other well, or well enough to take a professional photograph with one another. The high gloss look and set poses suggest that it is, in fact, a professional photograph. The fact that we are smiling and our facial expressions simulate genuine happiness shows that we like one another. The picture is somewhat close-up, which restates the previous notion that we are know each other well and are in good terms with one another. The obvious age differences, noted by our hair color, clothes, winkles, etc., denote that there is two older people and one person much younger person being photographed. The combina...
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... compilation of different visual communication techniques to express a common message: “There is no place like home.” My visual has a clip-art style house with a picture of my family inside. The chimney of the house has smoke billowing out, creating a heart out of the smoke. The words “There is no place like home” were place a top the roof of this house. The typography, graphics/illustrations, photograph, positioning of items, and colors helped to not only express the words themselves, but to also emphasize the meaning and origin of home.
Works Cited
Berger, A. A. (2008). Seeing is believing: introduction to visual communication (3rd ed.). Mountain View: Mayfield publishing company.
Dijck, J. v. (2008). Digital photography: communication, identity, memory. Visual Communication, 7(1), 57 - 76. Retrieved June 10, 2011, from the Sage Journals Online database.
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Rose, Gillian. Visual Methodologies: An Introduction to the Interpretation of Visual Materials. Sage Publications (CA), 2001. Print.
Mitchell, W.J.T. "Showing Seeing: A Critique of Visual Culture." The Visual Culture Reader. Ed. Nicholas Mirzoeff. London: Routledge, 2002. 95. Print.
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Sontag, Susan. "Essay | Photography Enhances Our Understanding of the World." BookRags. BookRags. Web. 15 Apr. 2014.
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