The Executive Summary of the Business Plan
The executive summary is the most important part of the business plan. Many people will only read this. The summary in itself will not secure an investor, however, it can loose them.
Quality - the quality of the summary must therefore be outstanding and you should pay particular attention to it. Obtain critical feedback from others on your drafts.
Stand-alone - it is also used as a stand-alone document when introducing the project to others so it must be able to capture interest and entice the reader to take the next step and request more information - and secure a meeting.
Style – cogent and terse. It should be direct and organized as a series of bulleted paragraphs, each deals with one key area. No waffle.
Length - ideally one page, and certainly not more than two pages.
Content - it needs to:
Introduce the project in terms of what area it is concerned with, what it is trying to do, and list the key individuals and advisors involved
Describe the stage the project reached particularly in terms of the "readiness for market" of its products, or product concepts, and outline any intellectual property, such as patents, that may support the products
Highlight the main market characteristics, including size and growth, and specify the market opportunity that you are addressing
State the central competitive advantages of your products and/or processes, how distinct they are from the competition and in what way, and how these are important to customers
Summarize the objectives of the company in the short and long term, and quantify these with specific numbers. Outline the key strategies you will use to achieve them
Include any "evidence of success" - this may be trade reviews, analyst comments, sales or partnership agreements, working prototypes, market testing, etc. which help to make the project more tangible to the reader and raises confidence in the project
Highlight any other key issues that should be noted
State your finance requirements and what stake in the company is available for this (see Financial Structure), and the planned exit strategy for the investor - i.e. how the investor will realize their return from the project. For more on this click Financing Structure.
Example Text:
XYZ Company Limited is an Expert Design Consultancy focusing on Packaging Design Solutions for “Fast Moving Consumer Goods” (FMCG) in the Personal Care industry.
Write informative/explanatory texts in which they introduce a topic, use facts and definitions to develop points, and provide a concluding statement or section.
Style – it is written in an easy and informal way. The writing is of a decent size and easy
Home market; had a huge and pivotal role in the company's success. Not only was the market large enough (both in terms of land and population) to support and serve as a launching pad (in terms of both economics and customer preferences/diversity), but also increasingly demanding for new products.
Major points are stated clearly and are well supported. Content and purpose of the writing are well developed.
4 company’s skills and objectives, the customers they were trying to attract, the competitors they
In every project there are always some universal characteristics that will be shared. They all have a comprehensible and established purpose and very distinct life durations. Overall, all projects are doing something that may possibly be new or yet a one time endeavor but have explicit requirements which include; time, price, and performan...
Since the concept of Project Management is broad, many different aspects of a business rely on successful Project Management. “Projects” can include product line development, attaining company goals, boosting employee morale, and product costing, to name a few. This area of business is important because it determines every minute detail required to get the product produced and to the consumer. There are several steps required to assure project success. These steps are briefly outlined in the following paragraphs.
Summarize and discuss the core issue in the case. Do not repeat the entire case details but only pertinent information at the heart of the case.
Introduction Paragraph (You should have an idea of your hook, bridge and lastly your thesis statement as Letter C.)
Without a successful business strategy put in place the company would fail and be unable to compete with competitors. There would be on way of knowing what resources are required. No planning for the future of the business. If there are no targets set out to achieve there would be no way of measuring how successful the company has been.
1.3 OPPORTUNITIES: Identify favorable marketing environmental conditions that can be developed into marketing opportunities in the future
Safe for the shape and design, the packaging must also be stylish. The competitive nature of the marketing industry has seen people come up with sensational designs for products. In the recent history there have been pragmatic shifts in the traditional packaging styles that had dominated the ma...
In this process, it was important for me to establish the sense of urgency as well as the vision of the project. I accomplished this by meeting and working with the stakeholders, securing their consensus and working with the technical team to develop technical...
Be as brief, concise and to the point as possible. Respect the reader 's time.
The first and most crucial step is to create a solid plan. Plan should include the techniques, tools and data that are going to used in the project. The responsibilities of all the members should be distributed at this step. The utilization of resources and budgeting of the project should be done here. Management tools such as probability and Impact Matrix, FMEA are useful at this point.