After reading Martha Crenshaw’s essay on The Causes of Terrorism, thoughts were provoked that allowed me to look at the causes of terrorism from an entirely new perspective. It took my preconceived notions and feelings towards terrorism out of the picture and really let me look at the subject from a balanced point of view. I found this appealing because I have never been able to comprehend how there could be rational justifications to such a harsh reality. It really motivated me to try and understand more about such a complex subject.
This essay explained settings for terrorism, reasons for terrorism, and individual motivation and participation. All three of which made me think of the America before the constitution, before equal rights were assured to all individuals. These privileges did not come for free; we had to fight for them.
In settings for terrorism, the author talked about subgroups of larger populations that may be discriminated against, or suppressed and not given equal opportunity for political participation. These particular situations may be conducive to terrorist organization and activity. These were some of the same settings for the causes of wars in America’s history, from the American Revolution, to the Civil War. During the American Revolution fighters for their cause were not looked at as terrorist although they did participate in, what was considered at that time to be, unconventional warfare which most consider today to be a personality of terrorism.
Reasons for terrorism are more complex. One intention of a terrorist organization may be to provoke a counter reaction from the government, to increase publicity for the terrorists’ cause, and to demonstrate that criticism of the regime is well founded. The terrorists mean to force the state to show its true repressive face, thereby driving the people into the arms of the challengers. September 11, 2001 was an excellent example of this.
After the attacks, Americans were outraged and emotional. Action had to be taken to revenge the lives lost and to ensure our national security. Everyone seemed vulnerable now, more than ever. America’s fight against terrorism led to the invasion of Afghanistan and Iraq, and at the same time America tried to spread democracy in, previously, undemocratic countries.
The intention of the Al Qaeda to strike fear in their target population was only the beginning of what they were able to accomplish. Al Qaeda showed the world that their criticism of America’s attempt to force democracy throughout the world was true.
5. Customer relationship management is overseeing interactions with companies and customers to improve effectiveness. The idea of CRM is to keep the customers coming back. Amazon.com is one example where I have encountered CRM. I do a lot of online shopping; especially around the holidays and Amazon is one of my favorite sites. In the advertisements “things that I may like” constantly appear next to my selected items because they know what I search for and buy. I also get other advertisements of items found on Amazon and sold on amazon that I may like via email and popups. Some times things that appear are actually what I need or am searching for.
Marketers have recently realized the importance of thinking about their customers in terms of relationships rather than transactions. To build relationships, companies use Customer Relationship Management (CRM) to encourage loyalty from their most valued customers. CRM refers to the practices, strategies, and technologies that companies use to organize and evaluate customer interactions and data. Companies gather data from customers using frequent shopper or shopper loyalty cards and store credit cards to understand their individual purchasing behaviors. In addition to strengthening business relationships, the overall goal of CRM is to increase customer retention while encouraging the growth of sales. To meet the customer’s needs, retailers
"CRM is a core business strategy that integrates internal processes and func-tions, and external networks, to create and deliver value to targeted customers at a profit. It is grounded on high quality customer-related data and enabled by information technology". (Buttle 2009, p. 15)
Customer Relationship Marketing (CRM) is more focused on what happens after a customer is acquired. The goal is to develop a long-term customer relationship that benefits both the customer and the company. This summary will discuss the purpose of customer relationship marketing, the customer’s value versus the company’s value, strategies used to implement CRM, and review companies that have successfully implemented customer relationship marketing programs.
Not only will we need to address the performance of our website, we also need to have strategies to ensure that customers are attracted to our site. The importance of understanding the crucial elements of customer relationship management (CRM) becomes increasingly clear when one considers there is no person-to-person opportunity to form relationships in an e-business. We must therefore depend on elements of the customer-to-website interaction to deliver a satisfying relationship. “CRM allows a business to identify and target their best customers…so they can be retained as lifelong customers for greater and more profitable services” (O’Brien & Marakas, 2007, p. 242).
It has been three weeks since the beginning of this class and we have learned so much within those three weeks. Each week was assigned with one module with learning materials. In this paper, I am going to discuss and explain what I have learned in all three modules. In module one, I will focus on international threats from both political and religious perspectives; module two, I will focus on explaining the face of terrorism and their history, and the application of theory; then module three explains the philosophical concepts associated with the will to harm individuals in large numbers.
Gummesson (2004) describes CRM as "the values and strategies of relationship marketing with particular emphasis on customer relationships- turned into a practical application." CRM has become a necessity to successfully and profitability manage customers and a firm’s relationship with them, with the market reaching a value of approximately $11.5 billion in 2002. (Xu et al. 2002). However, despite this large spending it is estimated that 70% of CRM implementations fail. (Xu et al. 2002). There are a number of reasons for these failures, such as a failure to implement it throughout the organisation and resistance from employees. But in some cases the buyer-seller relationship does not merit a collaborative-style relationship; the customer may only require a transactional relationship. It is because of this reason than I believe that CRM does not always have to constitute the heart of B2B marketing.
Through delivering more responsive and customized services to customers, CRM increases customer satisfaction and this, in turn, improves customer loyalty. Ndubisi (2003) argued that the only real sustainable business growth strategy is through autoplastic symbiotic relationship with customers, which enables a business to understand their needs more clearly and to create and deliver superior
John Locke and Socrates both have two distinctive and compelling arguments about what the social contract is. While government’s today extract ideas from both theories of the social contract, it’s is hard to determine which is the just and appropriate. While there is little comparison between the two theories other than fact that there must be a relationship between the government and the people for a society to exist, there are several opposing ideas in these arguments. First, the Socrates idea of an implicit social contract versus Locke’s explicit social contract. Secondly, Socrates believes laws make the society and in contrast, Locke believes society makes the law. Finally, Socrates believes the very few educated persons or minority
Companies are beginning to move their CRM application out of data centers and onto the cloud making CRM less expensive and easier to expand. (Shein, 2009) Technology advances are also allowing companies to begin to take better advantage of big data, combing internal data with social media and mobile to deliver more business value. (Goodwin, 2013) In the future, more devices will be connected to the Internet. Cars, buildings, bodies and many other things will be connected through sensors and it is expected that this increase in information will continue to drive the changes in CRM and how it is used to support sales, marketing and customer service. (Sartain,
Relationships, the essence of life, which are like invisible threads but aim to build unique bond between individual and the company, which needs to be managed effectively but very complicate to be in control.CRM is a comprehensive strategy and the process of acquiring, retaining and parterning with select few customers, to create superior value for the company and the end customer. Customer Relationship Marketing (CRM) is a business process in which client relationships, customer loyalty and brand value are built through marketing strategies and activities. CRM allows businesses to develop long-term relationships with established and new customers while helping streamline corporate performance. CRM incorporates commercial and client-specific
Political violence is the leading cause of wars today. Personal agendas have led to many of the political objectives that cause violence today this has caused many problems throughout the world and will continue to do so until a solution to this issue is found. Political objectives have been advanced involuntarily dependent upon the kind of government a nation exercises. For instance, in a democratic nation political groups must worry about convincing the majority in order to advance ethically. Those who try to influence the majority through acts of violence are considered today as “terror” organizations. Though perhaps if it were not because of the recent 9/11 terror attacks that maybe such warrants would not be seen as terror attacks, but instead the result of partisan advancement. Acts of terrorism have been around throughout the evolution of mankind. Terror attacks have even been traced back as far as the religious roots of an ancient middle east (Ross, Will Terrorism End?, 2006). However as man evolved, so did terrorism. Today’s extremism involves some of the main characteristics of ancient terrorism, but much more developed. Political advancement is no longer the root cause of terrorism acts. Instead influxes of “holy” wars have been appended the prior definition of terrorism. Mistakably modern terrorism has been confused for Political violence with political objectives, but research will establish that the nature of terrorism is fundamentally different from other forms of political violence.
In early 1980, CRM was called “Contact management” which mainly collected and documented all information regarding companies and their customers in order to conserve valuable customers, as mentioned by [Gordon, 1999].[Beckett-Camarata et al. 1998] have define that managing relationships with their customers (especially with channel partners, strategic alliance partners, and employees) were important to the firm 's long-term success. they was also emphasized that CRM based on equity significantly assists and social exchange the firm in developing cooperative, collaborative and profitable long-term relationships. [V. Chlebovsky, 2005] defines CRM as an interactive process with the aim to reach the optimal balance between the satisfying the needs of customers and business investment. Balance optimum is determined by the assumption of reaching the optimum is making of long-term partnership relationships with customers and maximum profit of both sides. CRM is a basic organizational process that focuses on establishing, maintaining and enhancing long-term with customers as advocated by relationship marketing [Srivastava et al., 1999]. [Yuan and Chang 2001] offered a mixed-initiative synthesized learning approach for better sightedness of customers and the provision of hint for improving customer relationships based on different sources of customer data on web. According to [Swift, 2001], CRM is a process designed to
On September 11, 2001, the destruction of the World Trade Center and the Pentagon changed the mindset and the opinion of nearly every American on the one of the most vital issues in the 21st century: terrorism (Hoffman 2). Before one can begin to analyze how the United States should combat such a perverse method of political change, one must first begin to understand what terrorism is, where it is derived from, and why there is terrorism. These issues are essential in America’s analysis of this phenomenon that has revolutionized its foreign policy and changed America’s stance in the world.
It is essential to have a customer relationship management program in place for a business to be successful. Managing customer relationships effectively and efficiently is made possible by having a customer management relationship solution in place. Being able to track customer data is critical to an organization, this allows them to develop targeted and effective marketing campaigns and accurate sales reports. Interacting with customers frequently is a very important part of a business and by having a customer relationship management program in place supports that and makes this possible. CRM makes it easier for businesses manage a large supply of customer information and supports customer loyalty. The editors of CRM Magazine also point out, “Once thought of as a type of software, CRM has evolved into a custome...