Perhaps no time in history have body image standards had such an enormous impact on society. With today’s mass media people can be subjected to thousands of images and messages daily, portraying the “ideal” body image. The people most often portrayed and effected by these messages are young women. Females can feel constant pressure to live up to these ideals which are most often unattainable. This pressure can cause detrimental physical and mental states. To fully understand this problem we must first ask ourselves, “Why?” Why has the female body been pushed to the forefront of society and media? It is undeniable that it is merely a marketing ploy. The beauty sector is a multibillion dollar a year industry.
Companies such as Revlon, Cover Girl, Maybelline, L’Oreal insist that girls must look a certain way if they want to be anything. These corporations are only concerned with the bottom line. They take no responsibility for the negative image that they portray, in fact, that is what they thrive on. The worse self-image a woman has, the more beauty products she will buy to try and “improve” her looks. And there is no better way to make her think she is ugly than to subject her to thousands of unrealistic, airbrushed pictures of models to compare herself to. This way of thinking is further drilled into the female mind through women’s magazines such as Cosmopolitan, Vogue and so on. Never do you find an article entitled “Big is Beautiful”. More often you will find “How to lose 20 lb.. so your man will love you!” sprawled across the cover of the latest issue. Occasionally magazines will run a heart touching article about an ex-models fight with bulimia.
They will often forget to mention, however, that the same model was portrayed as the pinnacle of health and beauty on the cover of last years April issue. The beauty industry and magazines are not the sole cause of the problem though, there is plenty of blame to go around. And so we look to Hollywood. The cardinal rule in movies and television: sex sells. When you tune into to watch Friends on Thursday night you will not see one leading lady (or any ladies for that matter) with a waist over size six.
The only “imperfect” characters in the show are the “fat ugly guy and fat ugly lady” who live across the street and are the objects of constant ridicule.
In conclusion it is possible to see how the media promotes a physical and psychological disease among women through the usage of unrealistic body images as it urges them to change their bodies, buy “enhancing” products, and redefine their opinions. Such statements may appear to be ridiculous, but for young women who are seeking to perfect their body according to how the media portrays “good looks” it is the basis for corruption. Confidence, contentment and healthy living are the keys to a perfect and unique body image and no amount of money can advertise or sell as genuine a treatment as this.
We hear sayings everyday such as “Looks don’t matter; beauty is only skin-deep”, yet we live in a decade that contradicts this very notion. If looks don’t matter, then why are so many women harming themselves because they are not satisfied with how they look? If looks don’t matter, then why is the media using airbrushing to hide any flaws that one has? This is because with the media establishing unattainable standards for body perfection, American Women have taken drastic measures to live up to these impractical societal expectations. “The ‘body image’ construct tends to comprise a mixture of self-perceptions, ideas and feelings about one’s physical attributes. It is linked to self-esteem and to the individual’s emotional stability” (Wykes 2). As portrayed throughout all aspects of our media, whether it is through the television, Internet, or social media, we are exploited to a look that we wish we could have; a toned body, long legs, and nicely delineated six-pack abs. Our society promotes a body image that is “beautiful” and a far cry from the average woman’s size 12, not 2. The effects are overwhelming and we need to make more suitable changes as a way to help women not feel the need to live up to these unrealistic standards that have been self-imposed throughout our society.
Beauty is a cruel mistress. Every day, Americans are bombarded by images of flawless women with perfect hair and smooth skin, tiny waists and generous busts. They are presented to us draped in designer clothing, looking sultry or perky or anywhere in between. And although the picture itself is alluring, the reality behind the visage is much more sinister. They are representations of beauty ideals, sirens that silently screech “this is what a woman is supposed to look like!” Through means of media distribution and physical alteration, technology has created unrealistic beauty ideals, resulting in distorted female body images.
Body image is a hot topic in the media. Unrealistic and unattainable are words that can be used to describe images in the media. Skinny, waif-like women and muscular, Rambo-like men are the idolized body images portrayed. In the media female models keep getting thinner and thinner while men keep getting more muscular. Many say the media and its depictions of the ideal body weight created the problems of low self-esteem, eating disorders, poor body concepts, and sexism through spotlighting unattainable body image icons.
Mass media is designed to reach large audiences through the use of technology. Its purpose is
...’t heard about, yet companies continue to sexualize and idealize women, and matters are getting worse. The fact that younger girls are willing to do go through extremes to achieve an unattainable look is an increasing problem. The United States is putting mounting pressure on young girls and women to look perfect and attain unrealistic physical beauty. From new levels of spending on cosmetic surgery and body alteration, to the health risks that come along with it, to the lifelong burden of an unattainable beauty, the issue of body image is taking a terrible toll in all areas of women’s lives. What will it take to stop this? If the media portrays all different types of body types as ideal, and stops pressuring women to believe that they should only look one way, women will begin to feel more comfortable in their own skin and learn to love and embrace their own bodies.
While women have made significant advances over the past decades, the culture at large never fails to place a strong emphasis on the way women look. The new standards for beauty are ultimately causing dramatic influences on adolescent females and their body image. Anyone who is familiar with American culture knows that these new standards for beauty is proliferated through the media. No matter the source, we are constantly surrounded by all kinds of media, and we continue to construct ourselves based on the images we see through the media. The more young girls are surrounded by the “thin ideal” kind of media, the more they will continue to be dissatisfied with their bodies and themselves. Thi...
In the early 1990’s, it was reported that eleven million women in the United States suffer from various eating disorders. At the same time, at least ninety percent of people struggling with eating disorders are female (Stephens). Many researchers tried to figure out why so many women today were suffering from these terrible conditions that destroy people from the inside out. After thorough amounts of research were done, it was concluded that today’s society generates intense amounts of pressure on women to fit an “ideal image” of the models they see in various ways. Thanks to false advertising, false images of women, and the changing “desires” of society, the Beauty Myth gives women an image of themselves that is physically impossible to achieve.
"Beauty is not what you see on the outside, it's what lies within." This is what we are taught throughout our childhood. However, by the time a person is in their teens, they have seen thousands of advertisements in the media, which stress the "perfect image." These advertisements send a message that this is how women are "supposed" to look. When women see these advertisements, many times they feel ashamed they do not look the way that the models do. But, should women feel like this? Most advertisements are not even directed toward beauty products. For instance, there are many commercials on television that focus on skinny, big-breasted, gorgeous women. However, the product being sold has nothing to do with the women themselves. If the product the advertisement is trying to sell is not a beauty product then why is the main focus on the attractive women? The answer to this question is: body image sells. American society has an obsession with the "perfect image" and advertisers flaunt this in persuading people to buy their products, knowing the negative affect on their viewers.
Beauty is in the eye of the beholder. In our society today, people would rather see what celebrities are up to than what is going on with our health plan. Watching the news makes us aware of the latest trend, new gadget, who’s in rehab, or who has an eating disorder. In the eyes of society, women like Eva Longoria, Kim Kardashian, and Megan Fox are the epitome of perfection. What girl wouldn’t want to look like them? Unfortunately, this includes most of the girls in the US. Through TV shows, commercials, magazines or any form of advertising, the media enforces a certain body type which women emulate. The media has created a puissant social system where everyone must obtain a thin waist and large breasts. As a society, we are so image obsessed with the approval of being thin and disapproval of being overweight, that it is affecting the health of most women. Women much rather try to fit the social acceptance of being thin by focusing on unrealistic body images which causes them to have lower self esteem and are more likely to fall prey to eating disorders, The media has a dangerous influence on the women’s health in the United States.
Media and Girls' Body Image How many of you girls have atleast once in your life asked yourselves
In modern society there is more and more digital editing without the knowledge of consumers. Currently there are various reasons for why women develop negative body image, low-self-esteem and eating disorders. According to Naomi Wolf in her novel “Beauty Myth”, one of the many reasons women obtain concerns with their bodies is due to the universal images of young female bodies presented through advertisements in fashion magazines. Advertisements in magazines are altering and shaping the desires of men and women. Magazines sell viewers images of beautiful, skinny, flawless confident young women. When people are constantly antagonized with the magazine industry’s ideal of “perfect beauty” the viewer’s then, subconsciously believe these images to be true and begin to form biases about what they themselves should look like and what other people must also look like. People who view magazines get mislead by advertisers because they are unaware that all the images displayed are digitally altered through Photoshop and airbrushing. Today’s magazines are formed completely on false ideals of flawless beauty and unattainable body images, to prevent women and men from falling victim to the magazine’s deceitful images we as a society need to become aware and educate ourselves.
Under society’s norms for decades, girls have been put under the pressure and expectation to have perfect bodies. That is, thin and curved, beautified by applying pounds of makeup to their face but not appear ridiculously overdone. Where do these unreachable standards come from? When a young girl hears the model on the cover of Vogue being called flawless it’s easy for her to then aspire to be a real-life replica of the photoshop. These companies spit out magazine covers plastered with girls’ idols daily. As if maintaining the perfect body wasn’t hard enough our culture also forces girls into the forever expanding world of makeup, however, body image is a pressing issue for girls. Ads and posters of skinny female models are everywhere. Young girls not only could be better but need to be better and feel forced to have the perfect physique. Girls are
In this age, media is more pervasive than ever, with people constantly processing some form of entertainment, advertisement or information. In each of these outlets there exists an idealized standard of beauty, statistically shown to effect the consumer’s reflection of themselves. The common portrayal of women’s bodies in the media has shown to have a negative impact on women and girls. As the audience sees these images, an expectation is made of what is normal. This norm does not correspond to the realistic average of the audience. Failing to achieve this isolates the individual, and is particularly psychologically harmful to women. Though men are also shown to also be effected negatively by low self-esteem from the media, there remains a gap as the value of appearance is seen of greater significance to women, with a booming cosmetic industry, majority of the fashion world, and the marketing of diet products and programs specifically targeting women.
The media’s portrayal of the female body image has a negative effect on the female population, as shown in both literature reviews and this research. The dominant factors which affect body image are that of the frequent comparison to others, seeing models, celebrities, in the media as well as the general society around. The supposed ideal physical appearance and what is considered to be the ideal body plays a great role in the nega...