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gender in the media
gender roles in mass media
the role of women in the media
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The Association of Media Women in Kenya, AMWIK, is a national media association whose overall concern is to promote and represent interests of women in the media and women in general, particularly in as far as the media portrays them and in their efforts to participate equally in national development.
The association was started in 1983 with the prime desire to promote the interests and advancement of women in the media. The organization is apolitical and is run on a voluntary basis by members who also work in various media houses in the country.
The membership of sixty, is drawn from women professionals in the print, electronic, advertising and public relations.
MISSION
To use the media to promote the status of women in general, and to address the concerns of media women in particular, through various projects.
OBJECTIVES
To organise and unite media women professionals in fellowship and link them with other similar organizations elsewhere.
To advance their interests in the profession and promote their understanding of the media profession.
To promote the exchange of technical knowledge and professional expertise through the association.
To promote training and job opportunities through scholarships, on-the-job guidance, lectures at girls schools and other institutions.
To promote understanding of issues through the media as they affect women.
OTHER PROGRAMMES
Gender Training for Journalists:
This has been going on since 1997 and aims at making coverage of women more gender sensitive. Response and interest generated by this training has shown the great need to continue with it. Journalists proposed both training of other journalists and editors so both men and women can get fair coverage. CIDA’s Gender Equity Support project and British Council sponsored this project.
Training on Business Writing:
This was necessitated by the realisation that women journalists are not involved in the coverage of business/economic issues. The objectives therefore were, to interest women journalists in the issues and encourage them to venture into this area. Women journalists proposed the need to continue the programme in order to equip them further. Nairobi Stock Exchange, NSE and British Council sponsored it.
Media Monitoring:
The project aims at monitoring how the media covers women in an effort to use the data for advocacy and change. The association has carried out a monitoring exercise in the coverage of violence against women. It intends to make it a regular exercise. It is supported by UN fund for women, UNIFEM.
The national shortage of Registered Nurses (RNs) has helped generate formidable interest in the nursing profession among people entering the workforce and those pursuing a career change. According to a report issued by the U.S. Department of Health and Human Service in 2002, the national population is continuing to grow and age and medical services continue to advance, so the need for nurses will continue to increase. They report from 2000 to 2020 the predicted shortage of nurses is expected to grow to 29 percent, compared to a 6 percent shortage in 2000. With the projected supply, demand, and shortage of registered nurses and nursing salaries ever-increasing, the nursing profession can offer countless opportunities. But first one must determine which educational path to pursue, Bachelor of Science in Nursing (BSN) or Associate Degree in nursing (ADN). Most will initially be educated at the associate degree level, even though the American Organization of Nursing Executives (AONE) has recommended a baccalaureate level as a minimal for entry-level nurses. With the expanding number of RN to BSN programs available there is always the option to further one’s education at a later date. The benefits for acquiring a BSN over an ADN include a better knowledge for evidence-based practice, an increased advantage for promotion, and the necessary gateway for higher education.
The development of ADN programs has allowed many to reach their career goals by offering a shorter and less expensive way to complete their degrees. Some believe that Associate’s degree programs lack strong nursing theory and understanding of the actual science of nursing (Auerbach, Buerhaus & Staiger,
For the past few decades, there have been ongoing discussions involving the preferred educational level for nurses entering the field of healthcare. Two routes can be taken to entering the field: one can finish a two-year program and obtain their associate or add two years and get their baccalaureate instead. There are differences, albeit minor ones, between nurses prepared at the associate degree level versus those prepared at the baccalaureate level. However, an increase in technological advances in nursing field, and a higher demand for patient care has recently sparked the discussion of whether or not it is beneficial for nurses to further their education and obtain a baccalaureate degree or even a master’s degree as the case may be.
Miss Representation is a documentary based on women in the media and how the media has affected women today. “The most common way people give up their power is by thinking they don’t have any.” This quote is from Alice Walker, a female, who realized that they e...
Media plays a large role in creating communal measures including news, publishing, radio, computer, television, and film, at this moment is almost everywhere in modern culture. Gender aspects, as an example, survive solely because civilization as a whole chooses to accept them, but they are maintained by the media. Noteworthy viewers must be conscious of what the media is presenting to them, and make sure they are not operatively partaking in a culture of unjust impositions or restraints. Even on young children, gender roles are being pushed through cartoons.
... They also will be able to identify various types of jobs in the media and discuss or write about them to analyze their career objectives.
The reason why media images of women are important because how women are treated and embodied in American society reflections in the media are not only reflections of their status in society and politics, but because the imageries themselves can place the seeds of change in attitudes and affect public view. As Jane Fonda states in Miss Representation, “media creates consciousness and if what gets to be put out there that creates our awareness is
Bedside nursing in its current state is often viewed as a trade rather than a profession. Historically, trades have required associates degrees to enter the field with emphasis placed on job related experience from that point on. Nurses have historically viewed themselves as caregivers rather than professionals while working under direct authority of a practicing physician (Taylor, 2008). Before the advent of the two year junior college program in 1952 nurses were mainly care-givers working from on the job training in a similar way to certified nurse aides today. These nurses would be paid very little and had jobs revolving around cleanliness, bathing, administering basic medications, and duties similar to a maid (Roberts, 1954). After the nursing shortage boom of the late 1940’s a system provides associates degrees in nursing was implemented in 1952 with a focus on moving nursing away from hospital certif...
Nursing encompasses several levels of education and licensure. For decades the differentiation between these levels has been debated, primarily between the differentiation of the Associates degree in Nursing (ADN) and the Bachelors of Science degree in Nursing (BSN). The associate’s degree, which began with the intention of creating a technical nurse, has developed into being “equivalent” to a bachelors degree (Hess, 1996). The two degrees however are not equivalent, the bachelors educated nurse receives two years education beyond the associate, in the liberal arts and upper division nursing courses
Mass media is designed to reach large audiences through the use of technology. Its purpose is
...the images of women are presented through technology. Women can easily access negative images through technological aspects. Advertisements, the internet, celebrities and other technology present women in sexualized and demeaning manners. Showing women in positive manners can shift the negative image of women and empower their role in society.
Lachover, Einat, and Sigal Barak Brandes. "A Beautiful Campaign?." Feminist Media Studies 9.3 (2009): 301-316. Communication & Mass Media Complete. Web. 8 Apr. 2014.
Ceulemans, Mieke, and Guido Fauconnier. "Mass Media: The Image, Role, and Social Conditions of Women." Global Media Journal June 2012: 1-79.
Media Network Analysis. Media Portrayals of Girls and Women: Introduction. Online at: http://www.media-awareness.ca/english/issues/stereotyping/women_and_girls/index.cfm . Consulted on Sunday, March 28, 2004
Emma Watson at the UN HeForShe Movement: “How can we affect change in the world when only half of it is invited or feel welcome to participate in the conversation?” Gender inequality is a growing issue in modern day society. Issues surrounding gender inequality not only affects women but also carries preconceived ideas for men. By analyzing the effects of gender inequality in homes, schools, businesses, media, and society in general, the effects, causes, and solutions can be discussed.