Objectives:
As we know, the objective of Gateau PLC patisserie chain – sale of high-quality food and drinks, cooked individually with use of ingredients of the best quality. Gateau PLC exerts every effort to offer wonderful, tasty and, perhaps, the best food. The main accent in your patisserie chain is quality.
The achievement of high quality of your products only possible under accurate observation of whole process’s technology – from purchase of equipment, organization of patisserie’s work, to staff’s skill in cooking. Little deviation from the technology leads to inescapable fall of the quality.
Customers’ comments and franchising offers allows you to say that you offer excellent products, which agree international standards.
But we think that besides qualitative products you company should accent on teaching staff not only how to cook the best food but teaching them to be attentive, polite and communicable. Your staff should be well known for its kindness, competence and virtuosity.
Target:
We want to say that, technology of patisserie work and most up-to-date equipment allows you to organize outlet and to offer your high-qualitative products not only in stationary conditions but also in the places where demand for the product is high and conditions for snack bars are low:
§ In museums and exhibitions;
§ In hotels and business centers;
§ In airports and railroad stations;
§ In supermarkets and molls;
§ Everywhere, where you can find empty 10-12 square feet and electricity.
We want to offer you to orient your supply to those places.
Media:
Actually we are not yet ready with TV commercial but want to offer nice print advertisement. Here we designed motto and slogan for you patisseries.
Even in such conditions we keep:
§ our special features, which are unrepeatable design comfortable and kind atmosphere;
§ motto: “Cleanness, Honesty and Professionalism!”
§ slogan: “…We offer comfort in the city…”
Support:
Of course the best method to boost sales and attract more customers, the method, which can be run simultaneously, is offering discounts and gifts.
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All foodservice businesses, regardless of type or size, have assured processes in widespread. Whether the foodservice business is fast food restaurant or a fine dining business, it should purchase supplies from suppliers by phone, computer e-mail or Web page, fax, letter or from a salesperson who calls at the establishment. Both type of establishment must receive the supplies by the time they have arrived, and somebody must verify that the quality, price and quantity are the same as they’ve ordered. The food must be put away in the dry storage, freezer or chillers. As soon as they are needed, the food must be taken straight from the food storage and prepared for customers who ordered it. Responsibility for purchasing can be assigned to any one of a number of persons in foodservice operations, depending on organizational structure and management policies. It is not uncommon to find owners or managers taking the responsibility in some establishments, whereas in others the purchasing duties may be assigned to a chef or steward. In some hotel, foods may even be ordered by some...
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