The Move of Super Saver to the UK Food Retail Market
A new low cost overseas retailer, ‘Super Savers’ is wishing to move
into the UK Food Retail market. One of the ranges they wish to stock
is blackcurrant squash. The company has two potential suppliers,
Ribeena and Tesco, and wishes to select one brand for the range of
outlets. The product manager would like to know:
1. If there is a significant difference between the two brands
2. What are the differences in terms of the sensory profile
3. Which attributes of the products most affect consumer acceptance
4. Which product consumers prefer
TASK:
As sensory analysts we are required to design and execute appropriate
tests to elicit this information and present our findings in the form
of full report to the product manager.
1.ABSTRACT
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In this report, a new low cost overseas retailer, ‘Super Savers’ is
wishing to move into the UK Retail Market. One of the ranges they
wish to stock is blackcurrant squash. The company has two potential
suppliers, Ribeena and Tesco, and wishes to select one brand for the
range of outlets.
Four tests had been chosen to undertake, which were the Triangle test,
the Just-Right test, the Descriptive Analysis test (taste, colour,
smell, and texture) and the 9-point hedonic test. For the achievement
of the above four tests, twenty panellists were selected.
The results obtained from this evaluation showed in general that there
was a significant difference between Ribeena and Tesco blackcurrant
squashes. The only case that the null hypothesis was rejected, that is
there was not any difference between the two products, was in the
attribute of smell tested in the sensory profile.
The methodology for each test took a sequence of experimental design,
null-hypothesis and test selection. In addition environmental
conditions, sample presentation and panel selection where considered
and the collection, analysis and interpretation of data derived the
most suitable product.
2. INTRODUCTION:
“Sensory evaluation is a scientific discipline used to evoke, measure,
analyse and interpret reactions to those characteristics of foods and
materials as they are perceived by the senses of sight, smell, taste
touch and hearing” (Institute of Food Technology, USA, 1981).
As sensory analysts, we were asked to give a sensory evaluation of the
two products - Ribeena and Tesco blackcurrant squashes – to the ‘Super
Savers’ overseas retailer. “For sensory analysis to be successful, it
is necessary for someone to take the responsibility to ensure the
tests are carried out in the correct and appropriate manner. This is
the role of the sensory analyst or the panel leader” (Lyon, Francombe,
Hasdell, Lawson, 1992, p.47).
3. AIMS OF THE PROJECT
· To find out if there is a significant difference between the two
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Heller, L. (2001). Discount Contribution Keeps Expansion on Target. DSN Retailing Today. V 40 i23, p. 20.
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...ed United States. U.S. Government Accounting Office. Capital Punishment. Washington: GPO, 1994 Cheatwood, Derral and Keith Harries. The Geography of Execution: The Capital Punishment Quagmire in America. Rowman, 1996 NAACP Legal Defense Fund . Death Row. New York: Hein, 1996 "Ex-Death Row Inmate Cleared of Charges." USA Today 11 Mar. 1999: 2A "Fatal Flaws: Innocence and the Death Penalty." Amnesty International. 10 Oct. 1999 23 Oct. 1999 Gest, Ted. "House Without a Blue Print." US News and World Report 8 Jul. 1996: 41 Stevens, Michelle. "Unfairness in Life and Death." Chicago Sun-Times 7 Feb. 1999: 23A American Bar Association. The Task Ahead: Reconciling Justice with Politics. 1997 United States. Federal Bureau of Investigation. Uniform Crime Report. Washington: GPO, 1994 Wickham, DeWayne. "Call for a Death Penalty Moratorium." USA Today 8 Feb. 1999: 17A ILKMURPHY
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