Convergent and Divergent Product Technology

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Convergent and Divergent Product Technology

Every day we encounter different convergent and divergent products. Some people like the idea of a do everything Personal Digital Assistant, while others enjoy different products used for different things. Convergence can be defined as the occurrence of two or more things coming together. On the other hand, divergence is the tendency to move apart or evolve in different directions. In the instance of modern-technologies and their use in the information age, convergence and divergence play a large role in how new products are manufactured and marketed. There are many examples throughout history demonstrating the evolution of products in terms of convergence and divergence. Evolution of products leads to the current products on the market. These current products and historical trends of product evolution can give us an insight into what is in-store for the future of various forms of media. The dynamic innovations of convergent and divergent products continue to change throughout the information age.

We can gain an understanding of how current forms of convergent and divergent media have come to be through a tour of a brief historical retrospect. Early on, accessible public technology was limited to the radio, television, and telephone. Each form of media was known as a divergent product. People seemed rather content with this simple way of living and had no trouble doing one thing at a time. Perhaps the first known convergence was the TV dinner. Families could now multitask; they could watch television and eat their meal in front of the television. As humorous as this may seem as a form of technology, this way of thinking paved the way for modern convergent products. Not until technologies became available in the nineties did convergent products become the norm. With the development of the laptop, the cellular phone, and the walkman people started to understand the potential of transportable and compactable technologies. These early technological breakthroughs became more advanced and people demanded more features. In time, these features would transform divergent products into convergent products.

An evolution of convergent and divergent technologies has brought the market for divergent technologies into the information age. Soon, the radio could play cassettes and compact discs, the television could play VHS-tapes and DVDs, and the cellular phone can do just about anything. The laptop originated this convergent phenomenon with the competition of its size. Laptops became so small that they were deemed the name palm-pilot sometime in the mid-nineties due to the ability to fit in one’s palm.

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