Media Advertising - Women in the Media


Length: 891 words (2.5 double-spaced pages)
Rating: Excellent
Open Document
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Text Preview

More ↓

Continue reading...

Open Document

Women in the Media

 

The Psychological Power of the Media to Trap Women in A Role. The power of advertising to change, shape and mold the public's opinion has had a major impact on the lives of women. Women are the main target for many advertisements and are used in many forms of advertising. The media has historically used propaganda to define who women are and what they should be. The time period following WWII maybe one of the greatest examples of how completely media can control the ideas of the society on a specific group of people.

 

During WWII women were encouraged to go out to factories and work to support the war effort. This gave women a sense of need and belonging that many had been left out of before they had the opportunity to persue any type of career in an acceptable manner. With the men away at war, women were encouraged to find work outside the home due to a lack of factory workers who could produce war goods. Once the war ended, however, this propaganda not only stopped- it abruptly changed.

 

Once the men were back in the states there was an excess of workers. Men came back form war to find that there were no jobs or that their wives were occupying them. With production plummeting after war time highs there were few jobs to offer the men returning home. This started a media blitz on women. Women were encouraged to return to the home and take care of their families. Women's magazines were overflowing with ideas on how to make a perfect wife and mother. It was obvious that if you weren't happy making your family your job, there was something wrong with you as a woman.

 

The problem was that women were unhappy; President Kennedy commissioned a report on the he status of the American Woman due to the magnitude of this problem (Schneir 38-47). The report basically said that women were unhappy with the idea that they were fundamentally only responsible for being wives, mothers and homemakers; they had nothing they could associate as their own accomplishments.

 

Another study came out in 1963; it was called The Feminine Mystique by Betty Friedan.

How to Cite this Page

MLA Citation:
"Media Advertising - Women in the Media." 123HelpMe.com. 18 Oct 2017
    <http://www.123HelpMe.com/view.asp?id=18401>.
Title Length Color Rating  
Mass Media Essay - Mass Media The media, which is somewhat reflective of society, has become a powerful tool in shaping our culture. Advertisements are the foundation for mass media; they sell images, values, success, normalcy, and romance. Daily, we are exposed to advertisements whether they are written or commercial. Jean Kilbourne says in her 1979 video Killing Us Softly, "advertisement is part of our air pollution" (1979). Advertisements have social consequences that give them the ability to reinforce objectification of women?s bodies, and display images that may cause male violence against women, sexualize young girls, infantile grown women....   [tags: Advertising Women Media Essays Females]
:: 8 Works Cited
2492 words
(7.1 pages)
Term Papers [preview]
Essay on Women in the Media and Women in the Real World - “They have ads of how you should dress and what you should look like and this and that, and then they say ‘but respect people for what they choose to be like.’ Okay so which do we do first?” said sixteen year old, Kelsey (“Media and Girls”). Women and girls aren’t fairly portrayed in the media they are classified by the littlest things like hair color, body size, and how smart they are. The media sends images of what the “perfect” girl should be like; an unfair image of women is portrayed in the media....   [tags: protrayed, advertising, networks]
:: 4 Works Cited
533 words
(1.5 pages)
Good Essays [preview]
Sexism in Advertising and General Media Essay - From TV commercials and product placement to billboards and posters, thousands of advertisements bombard the average American every day. To be effective, an ad must attract the consumer’s attention, maintain the public’s interest, create or stimulate desire, and create a call for action. These advertisements can be small enough to fit on a three-inch screen or large enough to cover the side of a building. But no matter what the size, in this world of ever-shrinking attention spans and patience levels, ads have to be efficient in portraying their ideas....   [tags: Advertising]
:: 1 Works Cited
912 words
(2.6 pages)
Better Essays [preview]
Should Media Change Women’s Ideal Body Image? Essay - In today’s society mass media creates unrealistic body images of women not ever being thin or flawless enough. Advertising companies overly edit and photo shop images of women to create the so-called perfection that is the norm in the advertising world. These images of the “perfect” body send negative messages and create insecurities amongst many women. As the mass media use unrealistic models to advertise its products and services, this sets the idea that the “ideal” woman must be unhealthily thin and blemish free....   [tags: unrealistic body images, advertising companies]
:: 4 Works Cited
1099 words
(3.1 pages)
Strong Essays [preview]
The Portrayal of Women in the Media Essay - The Portrayal of Women in the Media Redbook magazine are devoted to selling products ranging from shoes to shampoo. The entire magazine only has only 210 pages. Approximately 6-8 min of every half hour television show is produced by ad agencies. Americans are bombarded with advertisements. We see them everyday in many different forms and through different mediums. Advertisers study America’s population through a systematic breakdown and analysis of our likes and dislikes in relation to our differences....   [tags: Advertisements Advertising Stereotypes Essays]
:: 12 Works Cited
3423 words
(9.8 pages)
Term Papers [preview]
Essay about Advertising and the Women's Movement - Avoiding eye contact and cowering with her legs together, Aphrodite’s naked pudica pose in the Venus de' Medici ironically calls attention to the areas that she is trying hide, her breast and genitals (fig. 1). The futile attempts to hide her anatomy would be insignificant if not for the pudica’s contrasting counterpart, the male contrapposto pose, shown in figure 2. The nude male stands in a confident upright posture with his head held high and penis proudly exposed. In ancient Greece a man’s penis was a symbol of his strength, intelligence and authority, whereas pudica, “pudendus,” in Latin, means female genitalia and shame....   [tags: Advertising ]
:: 8 Works Cited
1957 words
(5.6 pages)
Term Papers [preview]
Media Affects on the Self- image of Women Essay - Media Affects on the Self- image of Women When you first glance at this article, you might say to yourself “I know what women in the media is about, it's stereotypes and sexism.” What you probably don’t know is that however subtle, these visual cues are affecting women individually and collectively, in how they view themselves and other women. Relationships are a fundamental aspect of women’s behaviorism and advertising exploits this. It turns people into objects and offers products as a replacement for human contact, producing serious affects on the self- image of women and adolescent girls....   [tags: Marketing Advertising Ads Commercials] 918 words
(2.6 pages)
Better Essays [preview]
Essay about The Effects of Advertising and Media on Society - The Effects of Advertising and Media on Society Advertising is an important social phenomenon. It both stimulates consumption, economic activity models, life-styles and a certain value orientation. Consumers are confronted with extensive daily doses of advertising in multiple media. With the continual attack of marketing media, it is presumable that it will affect our individualism and society as a whole. Consumer minds' can be changed, opinions molded. Images of men influence the gender role attitudes that men express soon after exposure to the images....   [tags: Advertising Advertisements Media Essays] 1824 words
(5.2 pages)
Powerful Essays [preview]
Portrayal of Men and Women in Indian Television Advertising Essay - Portrayal of Men and Women in Indian Television Advertising Abstract Although gender role portrayals in advertising have been extensively studied in Western and other Asian countries, very few such analyses have been done in India. The study does a systematic analysis of the role portrayal of men and women in Indian television advertising. 128 male role portrayals and 196 female role portrayals are content analyzed for the years 1996, 1999 and 2002. Results show that Indian advertising depicts men and women in traditionally assigned roles of the culture....   [tags: Advertisements India Culture Media Essays]
:: 17 Works Cited
5082 words
(14.5 pages)
Strong Essays [preview]
Women and Advertisements Essay examples - Women and Advertisements The average American is exposed to hundreds of advertisements per day. Advertisements targeted toward females have an enormous effect on women's thoughts, attitudes, perceptions, and actions. Most of the time, women don't even realize these advertisements are formulating self-image issues. These ideals surround them daily and they become naturalized to the ads. Advertising creates an entire worldview persuading women to emulate the images they see all around them. In order to create a market for their products, companies constantly prey upon women's self esteem, to feel like they aren't good enough just the way they are....   [tags: Beauty Media Essays Advertising Marketing] 2559 words
(7.3 pages)
Powerful Essays [preview]

Related Searches




"What she detected was a concerted campaign since the end of WWII to convince American women they could achieve happiness in life only through marriage and motherhood-an ideology she labeled "the feminine mystique"" (Schneir 48-9). Friedan's research also lead her to find an enormous amount of articles in women's magazines by supposed experts devoted to telling women that they should seek their fulfillment in being a wife and a mother. The fact that more women were going to college and becoming better educated only lead to more discontent and the idea of having courses on marriage and motherhood in college was brought up. If a woman was unhappy with her status she knew from what everything she read told her that something was wrong with her; she was not fulfilling her duty as a woman.

 

The Influence of the Media on Women's View of Beauty and Self-Worth Another way in which the media has had a great influence over women is by controlling the image of what is beautiful for a woman in our society. The more technology that is created, the more unrealistic our ideas of the "perfect" woman become. "The body beautiful is a woman's responsibility and authority. She will be valued and rewarded on the basis of how close she comes to embodying the ideal. Whatever the current borders of beauty, they will always be well defined and exceedingly narrow, and it will be a woman's task to conform to them-for as long as humanly possible" (Chapkis 14). This leaves little room for interpretation to the idea of beauty. There is no flexibility in it; the media creates an image and women try to live up to it.

 

Women are forced to live within the constraints that the media puts on them because these constraints become societies "ideal." The media can even go so far as to pick a hair color that society will adopt as more desirable for themseles. One study showed that from 1950-1980's there was an inordinate amount of blondes in advertisements and in magazines. Even Playboy portrays blondes as sexier. The study also showed that 84% of women think that men prefer blonde haired women, in reality only 35% of the men interviewed preferred blondes. This kind of distortion is something that the media perpetuates in the minds of women. It is important that women start to differentiate myth from fact when the media is concerned. Many disorders that women have when image is concerned come from trying to perpetuate a beauty myth inflected by the media. Media needs to be held accountable for the societal ideas that they are perpetuating. Until larger perameters are made for beauty, no one, not even the models can fit the "ideal."

 

Works Cited

Cash, Thomas F.. Sex Roles. "The American Image of Beauty :Media Representations of Hair Color for Four Decades." vol.29, 113-23, 1993.

Chapkis, Wendy. beauty secrets. Southend Press, USA. copyright, 1986.

Covell, Katherine and Kyra Lanis. Sex Roles. "Images of Women in Advertisements: Effects on Attitudes Related to Sexual Aggression." vol.32, 639-49, 1993.

Schneir, Miriam. Feminism In Our Time. Vintage Original Press, N.Y.. 1994.


Return to 123HelpMe.com