Advertising in Our Lives

Advertising in Our Lives

It is impossible to imagine our television, newspapers, radio,

Internet and even streets without advertisements. Nowadays advertising

plays an important role in modern life and in the life of every

person. We canÂ’t imagine our life without advertising because every

day we hear or see advertising, we try to find information we need in

hundreds of advertisements. Even when we go for a walk or just

shopping we see a lot of different advertisements in the streets. I

think that “Advertising” is a very interesting topic, because in the

XXI century every minute of our life is connected with advertising. It

is hard to believe but the origins of advertising antedate the

Christian era by many centuries. One of the first known methods of

advertising was outdoor display, usually an eye-catching sign painted

on the wall of a building. From this unsophisticated beginnings in

ancient times advertising has turned into a worldwide industry.

The word “advertising” comes from the French word "reclame".

Advertising if to speak a simple language, serves to notify in various

ways (sometimes all available) the new goods or services and their

consumer properties, and is directed to the potential consumer, paid

by the sponsor and serves for promotion of its production and ideas.

Advertising is a part of communication activity of a firm, alongside

with publicity and stimulation of selling. Advertising unessentially

imposes the goods on the buyer. Sometimes it simply forces to

recollect the last concrete mark or the name of the goods or service

when the customer makes the choice. At the beginning the consumer

decides to choose from what, and already then what mark to prefer, on

the basis of the representation about it, a stereotype or a developed

image of concrete mark of the goods or service. There are a lot of

definitions of the word “advertising”. For example, advertising is

collective term for public announcements designed to promote the sale

of specific commodities or services. Advertising is a form of mass

selling, employed when the use of direct, person-to-person selling is