Marketing Research Information on Primavera Systems, Inc.
In my first report, I outlined some of the information available about Primavera Systems, Inc. I would like to expand on that information and provide additional information about the marketing of Primavera Systems, Inc. main product.
The corporate mission of Primavera Systems, Inc. is to deliver innovative software products and services to help their customers successfully manage all of their projects and resources. Primavera employs almost 300 people located in its worldwide offices, including its Pennsylvania headquarters, Chicago, San Francisco, New Hampshire, London, and Hong Kong offices. It conducts 40% of its business through a worldwide network of dealers in over 80 countries. Primavera dedicates itself to designing, developing, and delivering the best project management software and has changed the face of project management by making software more encompassing, powerful, intuitive, easier to use, and built for integration with other systems.
The Primavera market for project management software purchases has grown more than 20 percent each year for the past five years and is now an annual $750 million market. More than half of the total market revenues are from project management software developed for the Microsoft Windows® environment. Project management is no longer a skill exclusive to manufacturing, engineering, and construction. Many other industries are utilizing project management software for rollouts of new products and services as well as the traditional construction projects.
Primavera distributes its products largely through a dealer channel, a value added (VAR) network of more than 350 organizations in 60 countries. The VAR channel provides consulting, programming services, technical assistance, and sales and marketing support. SureTrak Project Manager for Windows is also available through major distributors and retailers.
Some examples of their marketing techniques can be seen in this excerpt from one of their distributors' web sites:
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Opinions wanted: Great Plains software (http://www.gps.com)- Should we invest the resources to build a link? How important is integration between P3 and Great Plains to you? Is their customer demand? Help us help you!
Betas Wanted - SAP R/3 - We are seeking existing Primavera and SAP customers who have R/3 3.1G to participate in the SAP-P3 integration beta program. User should have P3 2.0.
Betas Wanted - Oracle Applications - We are seeking existing Primavera and Oracle Applications customers who have Oracle Applications 10.7 and P3 2.0 to participate in the Oracle-P3 integration beta program.
Gray, C., Larson, E. (2008). Project Management: The managerial Process. New York, NY: The McGraw-Hill Companies Inc.
This research seeks to reveal the importance of marketing strategies in today’s complex and competitive business world. For this reason, this study will discuss various theories, issues and approaches of the marketing linking them with W.L. Gore & Associates and thereby propose the best options, ideas, strategies and techniques for the improvement of the company. To reach the points, this study will especially collect secondary and qualitative data and information.
Since the concept of Project Management is broad, many different aspects of a business rely on successful Project Management. “Projects” can include product line development, attaining company goals, boosting employee morale, and product costing, to name a few. This area of business is important because it determines every minute detail required to get the product produced and to the consumer. There are several steps required to assure project success. These steps are briefly outlined in the following paragraphs.
In this unit I will be analysing the different marketing techniques that are used in businesses, in this case Tesco and Uber, and I will be also researching how these companies use the market to their advantage and try beating competitors.
A project is a temporary grouping of resources to solve a one-of-a-kind problem. Organized approach was necessary to manage the complex interrelationships among a huge number of diverse tasks achieved by many different specialists. To get further understanding about software management, the fundamental concepts of modern project management and how these concepts can be applied to software development projects are discussed in this article. The important purpose of the conceptual phase is to determine the practicality of the project. Normally project life cycle can broke into four generic phases which are project conception, planning, execution and termination.
Patanakul, P., & Milosevic, D. Z. (2010). They are business leaders at Spotlight Corporation. In D. Z. Milosevic, P. Patanakul, & S. Srivannaboon, (Eds.), Case studies in project, program, and organizational project management (pp.409-416), Hoboken, NJ: John Wiley &
Exclusive Distribution through its high end attractive retail stores. Up-to 7 Retail Outlets, in a city/ town
A marketer doesn’t just have a plan. Marketers now open up to a wider strategic plan and it’s based on steps that balance out what the market is offering consumers. These marketers must analyze their production with these steps, then make a portfolio of the growth and even their down falls therefore this keeps these marketers to continuously innovate and create even a greater amount of value for their customers. Marketing management functions are discussed along with the marketing mix and strategy.
Distribution will be from in house directly to retailers using selective distribution, working outwards from our warehouse to other local retail grocery markets. As demand becomes greater our course of action is to use marketing intermediaries. Intermediaries will perform a variety of important marketing operations, which will include providing information to customers, feedback to producers, sales support, gathering assortments of goods from multiple producers, and transporting and storing goods. (Bovee, 2012,
In this type of distribution channel the manufacturer can directly sell their products to the end customer. There is no other intermediaries in this distribution
qualified opportunities needed to achieve the revenue objectives, rapidly sign up 45 POCs to ultimately net 15
Limited distribution network: The Company mainly distributes their products in Germany, parts of Europe, and a small percentage at the USA.
Project management involves all activities that encompass scheduling, planning, and controlling projects. A successful project manager ensure that an organization’s resources are being used both efficiently and effectively. Most projects need to be uniquely developed require a sense of customization and the ability to adapt to any posed challenges. The scope of effective project management includes defining what the project is and what is being expected to be accomplished. Projects are imposed to fulfill a certain need and project managers must have the ability to create the proper definition. Goals and the means used to attain those goals have to be clearly stated. Project Managers must also have the ability to plan
When planning a new project, how the project will be managed is one of the most important factors. The importance of a managers will determine the success of the project. The success of the project will be determined by how well it is managed. Project management is referred to as the discipline that entails the processes of carefully planning, organizing, controlling, and motivating the organization resources so as to foster and facilitate the achievement of specific established and desired goals and meet the specific criteria of success required in the organization (Larson, 2014). Over the course of this paper I will be discussing and analyzing the importance of project management.
Large or complex projects in big company often require some sort of leadership. In this case, by introducing traditional project management tools are obviously important for project leaders like Kent Black since the methods and tools that project leaders use can be helpful for