Comparing the Effectiveness of Two Charity Advertisements Charities: RSPCA Oxfam In this essay I am going to be comparing and contrasting the effectiveness of two advertisements. The first is the charity Oxfam which is advertising guns and demanding it to be stopped being sold and also falling into the wrong hands. The second charity is RSPCA (Royal Society of Preventing Cruelty to Animals) which is trying to stop people buying a certain kind of eggs and to stop these eggs being produced. These eggs are harming chickens and/or hens. The message of Oxfam is trying to persuade people to stop guns falling into the wrong hands. Firearms are ruining people's lives. For e.g. a person uses a firearm on someone else then the victims of this are the person shooting the firearm and the family and the victim and family. Many young children and both men and women are murdered or injured by firearms. The arms should be used by police and only. This advertisement is targeted at youths and young adults. The message of the second advertisement is that the RSPCA is trying to persuade people who eat eggs to buy certain packaging eggs. A company who brand their packaging by saying that their eggs are fresh are most likely to be lying as the truth is that the ways their eggs are produced is by three or four chickens or hens in a small cage that do no t have the freedom to even turn around or sit down. The RSPCA are telling people to buy eggs that are branded: 'Burn 'or 'Perchery' or 'Free range'. As these eggs are produced by chickens that have the freedom to move and run about. This is targeted at anyone that buys eggs. The layout of each advertisement is different. Oxfam Picture [IMAGE][IMAGE] The Oxfam advertisement is set in landscape and the picture is to the left and the text is on the right and as you come down you notice a small logo. The image is of a small girl who is injured.
In 2010 the ASPCA (The American Society for the Prevention of Cruelty to Animals) came out with a commercial that would shock the advertisement industry. The effectiveness of this commercial is proven, simply by watching the reactions of the commercial’s viewers. For those who have never seen the video it has a very sad and morose tone to it. The commercial begins with showing pictures and videos of suffering animals with the song “Angel” playing in the background. While this is going on the narrator of the commercial (Sarah McLachlen) is softly talking about the suffering and abuse that these unfortunate animals go through. Through many different rhetorical techniques the viewers are many times brought to tears after watching this commercial. When thinking of pieces of Rhetoric that demonstrates the use of pathos, the first thing I think of is this commercial. The sole purpose of this commercial is to emotionally compromise the audience until eventually the viewers will donate money to the cause. This video is so affective at completing this goal because of the way it connects to the viewers, and the way it uses many different methods to attack the viewer’s emotions.
This observation assignment has been very interesting, in that it has made me more aware of advertisements. The two that I chose are Gentleman's Quarterly (GQ) and Vogue, both from September 2014. The ads that I chose are a representative cross-section of the typical ads you would find in these magazines.
On the second page of the WWF advert there is a list written in bold,
Imagine that you’re sitting at home one evening and your program cuts to commercial. One of the commercials that come on is a Unicef commercial. Before you have a chance to change the channel or move to another room, the advertisement is already telling you about the devastating living conditions of third world countries. But what if life in third world countries weren’t just melancholy music and sad eyes? What if these people have ways of finding joy despite the challenges of poverty? Chimamanda Ngozi Adichie warned during her TED talk: “the danger of a single story.” Even though some people in third world countries are living in extreme poverty, they don’t all live a life of constant depression. The people of Haiti, for example, can find
The viewer sits on the couch, nestled inside a cozy, warm blanket with a large bowl of buttery and salty popcorn on his lap. His heart starts racing as the movie reaches its climax. Just as his lungs stop breathing and his eyes grow wide with fascination, the channel changes to an old advertisement that he’s seen a thousand times. Ads like that one appeal to the three main techniques that have subliminal messages to viewers. These different techniques have proven to be effective with television watchers. Advertisers use these three techniques to target a certain audience.
We can tell that she is married because she is wearing a ring on her
both in bold font at the top of the page, the Fiat wants you to focus
These groups tend to have a single-issue focus and are largely driven by passion and idealism, cutting across political party lines (Eccleston, Williams, Hollander, & Van Acker, 2013). The RSPCA is an independent, non-government community organisation working to provide animal care and protection services (RSPCA, 2017). The RSPCA aims to prevent animal cruelty through active promotion, enforcing laws and prompting new legislation when necessary. The RSPA is composed of passionate like-minded volunteers and members, focused on improved animal care (RSPCA, 2017) and therefore, is a promotional interest group.
A Comparison of Two Advertisements Introduction Advertising and media are part of everybody’s everyday life, with or without them realizing. Each day we see adverts on the television showing us new lifestyles that look glamorous, we hear adverts on the radio, we see slogans emblazoned on people’s clothes, on the side of buses, on billboards, everywhere!! Big companies know that they need to make their product appeal to as many ‘niche markets’ as possible and they do this by ‘audience segmentation’. This is when companies make an advert so that it would appeal to one type of person, and then another advert for the same product but for a different type of person. Although it is hard to know exactly when there target audience will be watching, companies will spend lots of money researching.
The female advert could be aimed at middle aged women. This is because it is not showing a really young person in the mirror such as a teenager, and it looks like someone in their mid-twenties or early thirties. This might make it less appealing to younger people, because it does not have the “fun factor” such as funky designs. The male advert could be targeting an age group between 18 and 30 but older people possibly will be tempted to purchase the product, as it could make men feel strong and masculine because of the design of the bottle.
looks like 'FUCK'. The use of what appears to be a swear word has the
In case the reader does not have time to read the text then, next to
tips take up 50 pages of the magazine, so a substantial part of it is
A Comparison of Two Sets of Media Advertisements For this media assignment I have chosen two adverts that are promoting similar places, I have particularly chosen to focus no print media rather than film media as I feel I am more experienced in analysing them. Also the number of adverts that we are subjected to are mostly in print than moving adverts. Places are advertising similar leisure and entertainment places, one is an aquarium and the other is an interactive leisure complex. I chose to analyse and compare these leaflets to find out how each of these entertainment facilities attempts to persuade and attract visitors. The purpose of both texts are to persuade and inform, they try to persuade the public to come and visit the places, though they also inform us of what their service provides and information that is important e.g. the Blue Planet aquarium leaflet informs us of information about fishes.
Chickens are valuable animals: they can produce meat, eggs, and feathers. These intelligent birds have a long and prosperous history. To raise chickens successfully, one must have a detailed plan. They need to know what type of confinement is best for them, how many they want, and what type of feed to use. Clear knowledge and understanding of the types of chickens, their benefits, and the appropriate conditions for raising them effectively ensures that both chickens and the humans who raise and consume them will achieve humanely grown productive poultry to provide for human needs.