To some degree women in various cultures have always experienced the pressure to conform to specific ideals. The new phenomenon in Western society is telling women that beauty has requirements. That is, to be attractive you must be incredibly thing, firm, but not muscular and large breasted (Grogan 41). Unhealthy images of the female body are continuously displayed in almost all aspects of media, but television commercials are an incredibly strong influence. Although there are many influential commercials, the ad campaign by Victoria's Secret, Love My Body, is particularly frightening. The television commercials star the typical "stick thin and busty" models (McDonell-Parry) parading around in their underwear, wind blowing through their hair, making comments such as "I love my body", "my body is sexy" and "my body is my favorite body". The idea of confidence is possibly trying to be portrayed here, but the company strongly reinforces the narrow image of beauty created in Western society by choosing models that conform to Westernized beauty standards, thus contradicting the theme of confidence (McDonell-Parry). This specific Victoria's Secret commercial, along with many other commercials, are being viewed by thousands of women, both young and old. The portrayal of these women on TV sends a message to young females that confidence is fun and sexy, but you can only have it if you are extremely thin, busty, and beautiful like the displayed women. The commercials for the new line of bras could have easily been made to promote the love and appreciation of all women, despite their shape or size, but it chose to reinforce the unrealistic standards that the typical media source holds. It is images and ads like these that create inward negative feelings in young women. Self-esteem is considered to be a “positive or negative attitude toward… the self” (Clay 451). Negative attitudes in young women can stem from a variety of internal or external forces. An accurate method to measure a young female’s self-esteem is through the interpretation of body dissatisfaction and what provokes it. Body dissatisfaction occurs due to three things, in the present day: the desire to be thin, the dread of weight gain and the idea that weight and shape are essential to a female’s character (Levine 11). All of these determinants of body dissatisfaction are a result of how media uses an unrealistic female body in virtually all of its aspects, thus creating a cultural norm that being "thin is attractive" (Levine 15).
The media has promoted a dominant view of how people should perceive beauty, and what consists of perfection in beauty. According to Dr. Karin Jasper, the media have women encouraging them to be concerned with their outward appearance and how others perceive them by surrounding everyone with the ideal female beauty. (Jasper, 2000) Body image has become a particular concern for young girls and women, often females work diligently to attain the perfect body image advertised in mass media. (Gibbs, 2010) When women are not able to obtain their ideal body goal, many develop negative feelings and become self-conscious about their bodies. Conversely, it is not possible for someone to look like a model in ads, someone without blemishes, scars, or pours. Another study conducted in 2012 showed contemporary media and culture has defined a women’s social desirability in terms of their bodies. For females, this has often resulted in comparing themselves to bodies shown in advertisements, commercials, magazines, etc. however not all body
The plain truth, however, is that things have not always been this way. If you take a look to back in the 1950s, the iconic sex symbol Marilyn Monroe epitomized the typical standard of beauty as she flaunted a size 14. “She was every man’s dream girl and the envy of every other woman. She was beautiful, charming and exuded the aura of an angel—or so we hear”(Waters 2). We are constantly evolving our thoughts of what is ideal and because of this, there is ...
Self-objectification leads to body dissatisfaction which is recognized through the constant evaluation and criticizing of one’s and others size, shape, and weight and diminishes woman’s sexual health through the hypersexualization and sexual objectification of the female body. I argue that self-objectification is a social problem that instills in body dissatisfaction from the perpetuation of the thin white female image in the media.
In a society similar to the one of the United States, individual’s body images are placed on a pedestal. Society is extremely powerful in the sense that it has the capability of creating or breaking a person’s own views of his or her self worth. The pressure can take over and make people conduct in unhealthy behavior till reaching the unrealistic views of “perfection.” In an article by Caroline Heldman, titled Out-of-Body Image, the author explains the significance of self-objectification and woman’s body image. Jennifer L. Derenne made a similar argument in her article titled, Body Image, Media, and Eating Disorders. Multiple articles and books have been published on the issue in regards to getting people to have more positive views on themselves. Typically female have had a more difficult time when relating to body image and self worth. Society tends to put more pressure on women to live to achieve this high ideal. Body image will always be a concern as long as society puts the pressure on people; there are multiple pressures placed and theses pressures tend to leave an impact on people’s images of themselves.
The media’s depiction of female bodies has a detrimental influence on women’s perception of themselves and has come under fire in recent years. Girls growing up in our media soaked culture internalize society’s ever-thinning standard of beauty, believing that they can never be slender enough. The negative effect of the media has been linked to the spread of eating disorders (“Never Just Pictures”, Thompson). This has led to a public outcry against impossibly thin, airbrushed models and a demand for more honest advertising.
While women have made significant advances over the past decades, the culture at large never fails to place a strong emphasis on the way women look. The new standards for beauty are ultimately causing dramatic influences on adolescent females and their body image. Anyone who is familiar with American culture knows that these new standards for beauty is proliferated through the media. No matter the source, we are constantly surrounded by all kinds of media, and we continue to construct ourselves based on the images we see through the media. The more young girls are surrounded by the “thin ideal” kind of media, the more they will continue to be dissatisfied with their bodies and themselves. Thi...
Media has a negative impact on females’ body image by promoting artificial beauty. Women often become dissatisfied with their bodies, which cause them to develop eating disorders. Body image affects a woman’s perceptions and feelings about their physical appearance when looking in the mirror. The media portrays unrealistic beauty of women who are thin with perfect hair and make-up. Many women who expose themselves to the unrealistic standards of the media often idealize, covet, and become very insecure. The many women who do not expose themselves would influence others to perceive their physical appearances as beautiful. “Many popular magazines for females tell women to focus on their physical, outer attributes (i.e. body shape, muscle tone, bone structure, hair, makeup, clothing, etc.) and rarely mention the importance of being smart, sophisticated, funny and/or possessing many other positive attributes that have nothing to do with physical attributes” (Sparhawk 1). Obviously, the media’s representation of the thin ideal connects to the majority of body dissatisfaction and eating disorders. In other words, the media’s use of unrealistic women sends a hidden message that in order for women to be beautiful they must be unhealthy. The importance of physical appearance is encouraged at an early development for most girls. For these reasons, the connection between media and body image is very important because low body image will lead to eating disorders and potentially death.
Beauty is in the eye of the beholder. In our society today, people would rather see what celebrities are up to than what is going on with our health plan. Watching the news makes us aware of the latest trend, new gadget, who’s in rehab, or who has an eating disorder. In the eyes of society, women like Eva Longoria, Kim Kardashian, and Megan Fox are the epitome of perfection. What girl wouldn’t want to look like them? Unfortunately, this includes most of the girls in the US. Through TV shows, commercials, magazines or any form of advertising, the media enforces a certain body type which women emulate. The media has created a puissant social system where everyone must obtain a thin waist and large breasts. As a society, we are so image obsessed with the approval of being thin and disapproval of being overweight, that it is affecting the health of most women. Women much rather try to fit the social acceptance of being thin by focusing on unrealistic body images which causes them to have lower self esteem and are more likely to fall prey to eating disorders, The media has a dangerous influence on the women’s health in the United States.
More than half of young ladies are doubting their body image because of all the advertisement seen every day. People may not realize the impact that advertisements have on the younger generations especially the girls. As it is young girls are vulnerable and have low self-esteem at this age. Some of the negative effects that the advertisement may have are: eating disorders, encouraging young ladies grow up faster than they are supposed to, girls being subjective to degrade themselves. Advertisements need to stop influencing young women to live by a false image because it’s an unrealistic expectation.
According to Maggie Shiffrar, Ph.D., body dissatisfaction is defined as “a negative subjective evaluation of the weight and shape of one's own body.” Body dissatisfaction develops in both men and women. In an article written by Christopher J Ferguson, women experience more dissatisfaction with their bodies than men. Men suffer from muscular dissatisfaction, whereas women suffer from weight dissatisfaction. This article deems the media as one of the explanations for why this occurs. Women who already suffer from body dissatisfaction are more likely to experience negative outcomes when exposed to the models in fashion
The sociocultural approach to the issue of body image among women states that women receive harmful and negative cultural messages about their bodies. These messages can come from the media as well as from family and peer influences (Swami, 2015). By promoting the thin ideal for attractiveness, the media contributes to women rating their bodies more negatively and thus increases their likelihood of developing eating disorder symptoms (Spitzer, Henderson & Zivian, 1999). In a meta-analysis studying the effects of media images on female body image, Groesz and Levine (2002) found that women’s body image was significantly more negative after viewing thin media images than after viewing average or plus size models. Harmful body messages from family can be direct, such as verbal criticism or teasing, or in...
The overwhelming idea of thinness is probably the most predominant and pressuring standard. Tiggeman, Marika writes, “This is not surprising when current societal standards for beauty inordinately emphasize the desirability of thinness, an ideal accepted by most women but impossible for many to achieve.” (1) In another study it is noted that unhealthy attitudes are the norm in term of female body image, “Widespread body dissatisfaction among women and girls, particularly with body shape and weight has been well documented in many studies, so much so that weight has been aptly described as ‘a normative discontent’”. (79) Particularly in adolescent and prepubescent girls are the effects of poor self-image jarring, as the increased level of dis...
The pattern is similar for the portrayal of women on television, magazines, and other parts of the media. The way media represents women are for them to be thin-like models and other women on television to be the high standard of “attractiveness” to others. The advertising involved targets young teenage women and feature these models that are portraying desirable items, and the “norm” is for these women to be slender and beautiful (Vonderen & Kinnally, 2012). Research has been done to prove that media’s pressure on being thin causes women to be depressive and negative feelings about themselves . Women’s view are skewed and perceived incorrectly of what the typical female body should be (Haas, Pawlow, Pettibone & Segrist, 2012).
The ideal image that the media has created is to be exceptionally thin and tall. This is what the media considers to be beautiful. This ideal image can be seen on a daily basis just about everywhere on advertisements, which promote this unattainable image constantly. Research has proven that women tend to feel more insecure about themselves when they look at a magazine or television, which makes them feel self conscious(Mackler 25). The irony in this is that not even the women in the advertisements are as flawless as they appear to be. In order for a woman to appear in the mass media her image must be enhanced in several ways. A women is often airbrushed to conceal their actual skin but it does not end there. Through various computerized programs a woman's actual features are distorted until a false unrealistic image is reached.
However, it is evident that the media usually presents and sexualizes women who are “young, fit and beautiful” hence probably creating self esteem issues more than confidence especially in younger women who are religious towards the media’s expectations. This stereotype of being a desired body shape only forces women to meet unattainable perfect physical standards (Gill 2015). The media bombards the youth with gender representations and the types of bodies that are deemed to be attractive. Many teenagers all around the world are desperate to lose weight to be “beautiful”.