1. Introduction
This report provides an overview about the market in South Australia for a new business related to clothing, footwear and equipment for sport and physical activities. It is necessary to research about the habits in physical activities in South Australia. Additionally, the report examines whether the name of the business is suitable to the local market.
A investigation related to the income per capita in South Australia is necessary in order to figure out whether shall exist demand for the goods offer by the new business and the possible successful of the business.
Additionally, study about the market in the industries related to clothing, footwear and equipment for sport and physical activities is going to be made in order to determine if the market is saturated or not, and to find out some key statistics in the industries as well.
Finally, it will be examined what should be the ideal place to place the new business in South Australia. In this way, it shall be examined the population distribution in the region and any incentive that local government could provide to new businesses.
2. Physical activity in Australia
Physical activity is a concern for Australian population, according to Armstrong, T, Bauman, A, and Davies, J. (2000) “A large and growing proportion of Australians see the health benefits of physical activity…”. This can be appreciated from the numbers of international awards that Australians have won in international events. It is stated that “Australia has often achieved impressive results at the elite level. In the 2004 Athens Olympic Games, Australia ranked fourth overall in the medal tally behind the United States, China and Russia.” (Department of Foreign Affairs and Trade n.d).
However,...
... middle of paper ...
...Footwear Wholesaling in Australia, Shaky foothold: The industry is struggling as operating conditions remain tough, IBISWorld Industry Report F4723. IBISWorld Pty Ltd.
SA Health 2007, Physical activity among South Australian Adults: Summary, accessed 02/09/2011, http://www.publications.health.sa.gov.au/ cgi/viewcontent.cgi?filename=0&article=1012&context=epi&type=additional
United Nations 2010, Human Development Report 2010. The Real Wealth of Nations: Pathways to Human Developmen, accessed 07/09/2011, http://hdr.undp.org/en/media/HDR_2010_EN_Complete_reprint.pdf
Weller, S 2007, Retailing, Clothing and Textiles Production in Australia, accessed 06/09/2011. http://www.cfses.com/documents/wp29.pdf
World Bank 2010, Gross national income per capita 2010, Atlas method and PPP, accessed 08/09/2011, http://siteresources.worldbank.org/ DATASTATISTICS/Resources/GNIPC.pdf
In this scenario, the marketing activities of Prince Sports, Inc. will be examined. Prince Sports manufactures a large line of tennis, racquetball, squash, badminton and table tennis products. The company also manufactures clothing, bags and other accessories that would be useful to individuals in those particular sports. The company makes use of multiple different marketing strategies based on the type of equipment, level of expertise of the player and the type of media outlets that are available.
With 600,000 people across Australia who have participated in aerobics at one point in time, it can be manifested that aerobics is one of the most marginalized sports within the country (Ausport, 2000). With such a marginalized sport, there are many stereotypes that are associated with just the word aerobics. This is explored through the survey that was conducted and was answered by the students at StAC. Many of the stereotypes that are believed in society are that aerobics is a sport dominated by females and that it more of a dance class. This report will evaluate the possible influences that have shaped students’ perceptions using Figueroa’s Framework and Maslow’s hierarchy. Aerobics is a form of physical exercise that combines rhythmic aerobic exercise with stretching and strength training routines with the goal of improving all elements of fitness (flexibility, muscular strength, and cardio-vascular fitness) (Balbach, 2013). It is usually performed to music and may be practiced in a group setting led by an instructor. It can clearly be seen that with music and a fitness instructor leading the class that many people may have these common stereotypes fulfilled. Figueroa’s framework explains the concepts of equity, access and equality through the 5 levels constructed by Professor Figueroa (Crossley, 2013). Another significant piece of evidence held in this report is Maslow’s hierarchy and is the theory involving the psychology of human development (Macleod, 2007).
CIMA is not sure what percentage of sales the typical footwear company makes through t...
Through the restructuring that started in 2005, the restructuring involved are explained as below. Adidas had lineup sporting goods comprise of three different business segments, including Adidas, Salomon and Taylor Made. Adidas business segment provides various Sathletes’ products. Adidas business segments has three different products line, including Adidas Sport Style, Adidas Sport Heritage, and Adidas Sport performance. On the other hand, Salomon business segment is the number one brand that provides winter sports like snowboard, Alpine and Nordic. The Salomon business segment has five different products line, including Cliché, Arc’ Teryx, Bonfire, Mavic – Adidas cycling, and Salomon. Next, Taylor made business segment provides a variety of golf hardware and accessories in full range. The Taylor made business segment has five different products line, including Adidas golf and MAXFLI.
The rebirth of the farmers market, and does it have enough movement to expand, would it make a difference in the local economy. I want to explore if it is economical for a person to start a business and make a decent living, with today’s standards of living. Second the quality of produce at a farmers market compared to a supermarket. Finally research if small businesses contribute more to local economy more than the larger businesses.
Just for Feet Inc. was a renowned sportswear and athletic shoes company that was based in Birmingham, Alabama. From a simple start in the year 1977, the firm grew to be one of the largest retail companies in athletic shoes and sportswear for the better part of its existence. The firm grew due to its attractive strategies that it applied. In an attempt to identify with its primary market, the firm had a basketball court located in each of its stores or in a fenced courtyard nearby. To compliment on the basketball effectiveness, the firm occasionally invited professional athletes to appear in these courts and the stores. As a result, the presence of these athletes attracted a large volume of shoppers. Furthermore, the firm played loud rock music in stores and also had a large bank of video monitors that enabled its customers to watch live sporting events which kept the customers entertained. As a result, the entertainment created the necessary link with its customers (Reynolds, 2011: White, 2013). To further enhance its customer experience, the firm had created a
Berg, Andrew, and Jonathan Ostry. "Finance and Development." IMF. Equality and Efficiency, Sept. 2011. Web. 06 May 2014.
Main drivers for US profitability has been within women shoes, broken down in sub categories of casual (17%), dress (13%), and athletic (10%) shoes, composing roughly a 40% demand of the market. However, domestically men’s athletic shoes represent 20% of the market and show signs of increase, globally men’s athletic shoes make up 30% of the market. This increase in sales within the athletic sub-category can be lead by the increase in demand for shoes that allow easy, fast movement. Studies show that ages within 18 and 45 in the U.S. have increased physical fitness by 17% since 2006. According to the Outdoor Industry Association, outdoor footwear grew...
The Department of Health (2004) state in a recent report that Sport and physical activity can help decrease the likelihood of developing diseases such as coronary heart disease, stroke and type II diabetes by up to 50%, furthermore the report states that physical activity can reduce the risk of suffering a premature death by approximately 20-30%. These staggering statistics demonstrate the powerful impact physical activity can have in regards to combating health risks in the UK. The benefits to health that derive from adherence in physical activity and sport are overwhelming, however, health is not the only benefit to be obtained from an active society. Sullivan, C. (1998. cited in Collins and Kay, 2003) found that sport can help to encourage the growth of community, family and personal cohesion as well as help reduce intensity of youth delinquency. From the observations made in this paragraph it is feasible to suggest that having an active nation will result in a wide spectrum of benefits.
This project concentrates on the Nike Sports shoe; Nike is one of most significant shoe manufacturing company worldwide. Sportswear manufactured by Nike is known for quality and is most liked brand of athletes. (Daniel, 2011)
United Nations Development Programme (UNDP), Human Development Report (2000) Human Rights and Human Development (New York) p.19 [online] Available from: [Accessed 2 March 2011]
When looking through the topic of development, two drastically different ways to assess it arise. The majority of the western world looks at development in terms of per capita GNP. This means each country is evaluated on a level playing field, comparing the production of each country in economic value. Opposite this style of evaluation is that of the alternative view, which measures a country’s development on its ability to fulfill basic material and non-material needs. Cultural ties are strong in this case as most of the population does not produce for wealth but merely survival and tradition.
The first part provides reasons why starting a new business is profitable in terms of having higher or bigger possibility for growth of the business and higher rate of return. The second part highlights the originality of starting a new business as an entrepreneur. The last part mentions why starting a new business is more entrepreneurial than franchising in terms of entrepreneurial skills and
The following has been discussed in the document proceeded in order to fully understand Mr Price Group Ltd. Focusing on Mr Price clothing. There is a brief history of the company and the struggle it in counted before become a successful franchise. The successful business is then further analysed using a variety of tools such as SWOT, Porter’s Five Force Model and PESTLE. Once all issues relating to the business are mentioned, strategies are recommended in order for the business to reach full potential. This is all found using primary and secondary resources.
The sports industry is viewed well by the broader public as it is important in a majority of Australians lives with over 90% of Australian adults having interest in sports, while 8.4 million adults and 3 million children participate yearly. (Ausport 2017) Involvement within the industry is quite significant as over 220,000 people are employed and boast the biggest volunteer base in the country with 1.8 million (ausport 2017). The roles and professions are players, coaches, trainers, doctors, agents, media, marketing, backroom staff, and owners (Ausport 2017).