Introduction Many organizations have had to change the way they operate because social media has become such a powerhouse that has to be implemented in their marketing and communication strategies. Social media can be defined as web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts: Many businesses are utilizing social media to generate sales (Dictionary.com, n.p.). For the sport industry, social media has enabled fans to have a closer relationship with sporting organisation operations while allowing their organisation to be strategic and more proficient with limited amount of capitals. This has helped sports to get involved in the business of “relationship marketing” (Grönroos 2004). This is mainly because social media enables the organisation platform to adopt a long term relationships with fans and continue to shape the idea of community once a game ends or season comes to close. The connection between social media and relationship marketing cannot be disregarded. This is because in the modern world that we are in now a sporting organisation can use social media to launch a well-coordinated campaign with the click of a button. Whereas, many years ago in order have a success relationship marketing a huge amount of labour, money and time were needed. Due to social media still being considered to be in the early stages, a lot of sporting organisation has not fully incorporate it into their marketing strategy in order to gain maxim potential that these powerful tools can offer. Most sporting organisation needs a better understanding of the background of social media which will potentially allow for strategies to be implemen... ... middle of paper ... ....latimes.com/la-me-fight,0,2541299.story Grönroos, C. (2004). The relationship marketing process: communication, interaction, dialogue, value. Journal of Business & Industrial marketing, Vol 19, Issue: 2, 99-113. Radmanovich, M. (2012). A Social Media Plan for the Ultimate Fighting. UNLV Libaries, 16. SNEL, A. (2013, 8 12). UFC plots aggressive path to expand global empire. Retrieved 8 13, 2013, from Review Journal: http://www.reviewjournal.com/sports/mma-ufc/ufc-plots-aggressive-path-expand-global-empire UFC. (n.p.). The Sport. Retrieved 8 11, 2013, from UFC: http://www.ufc.com/discover/sport UFC. (n.p.). UFC. Retrieved 8 12, 2013, from UFC: http://www.ufc.com/discover/ufc Venetianmacao. (n.p.). Stars Aligned for UFC®MACAO: FRANKLIN vs. LE. Retrieved 8 12, 2013, from venetianmacao: http://www.venetianmacao.com/Press_Club/Stars_Aligned_for_UFC_Macao_Franklin_vs_Le/
Have you ever wondered, “What is the difference between MMA and boxing?” Mixed Martial Arts (MMA) fights originated as hand-to-hand combat performed as a sport called Pankration from the greek words Pan and Kratas, meaning “all powers” (Shamrock). Often a practitioner of one of the skill groups in martial arts challenged a practitioner of a different skill for ultimate bragging rights (Shamrock). In 393C.E. Roman emperor Theodosius the first banned the Olympic games,spelling the end of Pankration as a popular sport (Shamrock). This style of fighting later resurfaced in the twentieth century in Brazil via a combat sport known as vale tudo”,anything goes” (“Encyclopedia Britannica”). MMA
As the expansion of UFC, the current challenges and opportunity faced by UFC will enlarge its image and profitable growth in the future. It is critical that UFC must be pay attention to the relationship of fighters and its sponsors. Moreover, the company should get attention to bring up new fighters.
Since I myself use social media websites, I noticed that one of the ways the MMA community interacts with each other; whether it is fans or fighters, is through social media. There must be at least a thousand Facebook pages regarding MMA and to say that social media has not helped the sport grow to what it is to be at this cur...
Social media: (noun pl but singular or pl in constr) forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content.
Social Media is a buzzword showing up everywhere, but what exactly is it? It can be defined as a website, that does not just give information to the user, but lets him or her interact with the website as well. Instead of it being a one-way street media outlet like the traditional newspaper, it is a two-way street that enables the user to communicate as well. Merriam-Webster defines it as: “forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)” (Merriam-Webster, 2014). Examples for social media are YouTube, Twitter, Facebook, Blogs, Instagram, and many more.
When the author explains his thought on planning social media marketing strategies, he refers to boxing competitions. Before the competition, boxers need to understand their own strengths and weaknesses and also understand their
Success in today 's era of social media is increasingly tied to more collaborative, modern business approaches – such as open sourcing, crowd sourcing, social sourcing and word of mouth marketing – social media platform that exude characteristics of 'connectivity ' more than 'management '.
After enforcing a new social media system, we will be able to tend to our consumer wants and needs while communicating efficiently throughout the company. Over the past couple of decades, technology has taken the world by storm. In the past, we used medias such as newspapers, magazines, and radio. Now the world has evolved and branded us with social media.
The use of social media in sports is a relatively new trend. Social media has enabled people to become more interactive with their favorite celebrities, athletes, and sports teams. Social media allows fan’s to keep up with their favorite teams with up to date news and it also helps the organization, specifically their marketing department. Sports teams have utilized Facebook and Twitter pages for their organizations in hopes of gaining revenue as well as the attention of their fans and casual fans. Social media is constantly evolving to keep up with the newest social trends and fads.
In today’s ever changing and adapting social media landscape, one thing is certain-businesses need a personal yet still organic platform to express themselves. Instagram is one social media tool in particular that is helping in the promotion and marketing of individual sports events, sports organizations and sports entities. Even though Instagram is a relatively young company, its reach and popularity is very massive. According to Jenn Herman’s Maximize Social Business (#MSB) article in just three years Instagram has established over 150 million users, which is a faster growth trajectory than Facebook, Twitter and Pinterest. In addition to such a massive user base, 60% of those users are outside of the US making global expansion and reach a strong possibility. Sports businesses can effectively use this medium to promote itself and any of its affiliates, sponsors, advertisers and partners.
How do you market violence? Can the general public be persuaded to look at unarmed combat as a legitimate sport? Through the course of the paper, I will discuss all the aspects of the marketing mix, and how they are utilized by the mixed martial arts promotion The Ultimate Fighting Championship. I will also discuss the effect of their current marketing stratagem, and the impact to their booming business.
...at the two fighters are civilized individuals, not barbaric brutes. Do these fighters look like barbarians who want to brutally kill each other? Unlike a barbaric death match, these athletes are not trying to kill one another; they are simply participating in a sport that they love and abiding by the rules and regulations. They love the sport so much because it takes an enormous amount of time and dedication to excel at it. It has the same exact concept for the athletes as other sports, which consists of training hard and eating, sleeping, and breathing the sport.
The definition of social media is websites or applications that are used to communicate with others over the net, either through social networking or any other means. Examples of social media include Facebook, Twitter, and Flickr. The way that each site functions may differ; for example, Facebook is used to keep in touch with friends, whereas YouTube is used to share videos with others. However, any websites or applications that allow the user to interact with other users are still considered social media. Firstly, it is very common for people to believe that social media has had a negative impact on the use of language by teenagers.
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
Social media an online platform that is known to keep people connected and also helps them know of the happenings around yet still keeping them hooked and entertained. Social media is also known as websites and applications that are dedicated to forums, microblogging, social networking and wikis. Social media is split into two parts the “social” part and the “media” part. The “social” part refers to people interacting with each other and the “media” part refers to the instruments of communication like internet, tv, radio