Toyota Motor Corporation

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Toyota Historical Timeline

1937 - Toyota Motor Corporation was established by Kiichiro Toyoda.

1957 - The car brand, Crown’s first prototype was exported to the United States and Toyota Motor Sales U.S.A Inc. established.

1950 - Toyota modernized their production facilities; Toyoda took the idea from Ford Motor Company plants that he visited in July of this year.

1965 - The Deming Application Prize for quality control was won by Toyota.

1967 - Their business partnership with Daihatsu Motor Co. Ltd. began.

1974 - The Toyota Foundation was established.

1984 - Toyota began productions in USA with their joint venture with General Motors.

1997 - The world’s first mass-produced hybrid car, the Prius, was launched.

2004 - Toyota publicly unveiled the Toyota Partner Robot, which is used to improve quality and reduce costs.

2010 - The Prius sales topped 2 million worldwide, and Tesla Motors agreed with Toyota to join the Electric Vehicle (EV) development.

(Toyota Motor Corporation, 2011)

Mission and Purpose

Toyota is an automobile manufacturer that has become one of the largest in the world (Datamonitor, 2010). They are “engaged in the design, manufacture, assembly and sale of passenger cars, minivans and trucks and related parts and accessories” (Datamonitor, 2010). Toyota’s mission statement is to “Make things better. A philosophy of continuous improvement. Small steps added together to make a big difference. At work. At home. In the community. Even in the world at large. Make things better is what we all strive for. At Toyota, it’s how we approach everything we do. Seeking ways to make things better. In our products. In our services. In the lives of our customers. […] A better Vehicle. ...

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... financial services.

Works Cited

Datamonitor, (2010, July). Company spotlight: Toyota motor corporation. Market Watch: Global Round-up, Vol. 9, Issue 7, p. 29-38.

Toyota Canada, (n.d.). Make things better.

www.toyota.ca/cgi-bin/WebObjects/WWW.woa/7/wo/Home.AboutToyota-UMrm

Toyota Motor Corporation, (2011). History of toyota.

www.toyota-global.com/company/history_of_toyota/

Toyota Motor Corporation, (2011). Non-automotive business. www.toyota-global.com/company/profile/non_automotive_business/

Toyota Motor Corporation, (2011, March 9). Toyota unveiled global vision: “Rewarded with a smile by exceeding your expectations.” www2.toyota.co.jp/en/news/11/03/0309_1.html

Vaghefi, M.R., (2002, October 3). Creating sustainable competitive advantage: The toyota philosophy and its effects. Toyota: In The Press. sysdoc.doors.ch/TOYOTA/toyotaphilosohy.pdf

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