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The tourism industry
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1.0 Introduction
Tourism is a key player in the development of any nation because of the revenue that the industry accrues as well as the exchange of social and political ideologies between the tourists and the populace. As such, tourism in the Queensland has been a major player in the economic, social and political development of the nation (Schaffer 2010). The tourism industry has set up measures to meet the increasing and sophisticated needs of tourists in all tourism sectors through identification of niche markets then developed best tourism products for such markets (Hayes 2010). This paper therefore identifies a tourism sector in the Queensland hospitality industry and explores the market coverage, challenges and solutions that have been used in the sector. Additionally, ten international tourism enterprises will be identified and evaluated in terms of their performance, marketing, management and challenges in relation to the identified tourism sector. General recommendations will then be proposed on how customer services, management and marketing of these enterprises can be improved.
2.0 Tourism Sector and Sub-sector
Sharma (2004) points out that tourism industry in the Queensland in divided into several broad sectors with accommodation, adventure tourism and recreation as well as events and conferences forming the major tourism sectors. This paper will focus on adventure and recreation tourism sector and narrow down to sports subsector. The adventure and recreation tourism sector is very distinct because it has its own independent customers and the numbers of tourists who visit Queensland for sporting activities keep on increasing every year. This tourism sector has been affected by the changing travel trends that hav...
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The following report provides an accurate and informative overview of the nature of tourism, its history and growth, the structure of the New Zealand industry and the impact of tourism from a New Zealand perspective. The report will draw a conclusion which Highlights area of consideration in tourism planning.
The tourism and hospitality industry is broad and covers travel, accommodation, foodservice, conferences, and leisure and recreation. This report focuses on the passenger airline sector, the hotel sector and the fast-food sector of the industry as a whole. It examines the current state of these sectors and their existing leadership practices. The issues and challenges which the industry and its leadership is likely to face over the next five to ten years are examined and thus recommendations are made for how these challenges may be responded to.
Three major aspects in the field of hospitality and resort management have been addressed in this report. They are:
Since 2001, Tourist Australia has been providing satisfied customers with holiday packages, accommodation, transportation requirements, tourist information and excellent after sales support.Tourist Australia has gained many loyal customers and increase business through promotion by word of mouth (About Tourist Australia, n.d.)
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(2015) explains the importance of stakeholders with the tourism industry by explaining how each stakeholder influences the industry in offering new destinations, packaging destinations for new clientele, remarketing vacation destination and additional tour companies. Each industry stakeholder has their own agenda in achieving success, but the industry needs to work together in order to achieve success due to the highly competitive nature of business. Economically the industry has been expanding and developing tourism by offering a wide range of destinations and package vacations globally. The industry stakeholders are listening to the customers and offering unique and exciting destinations, thus increasing sales and opening up the tourism industry into a new
At present situation and forecasts for development of tourism in UK, it is most likely such business to be successful. In order to resist the heavy competition in this industry, organizations are forced to use new strategies for surviving. All are hardly trying to improve their profitability or sharpening the competitive edge, especially with the coming of new entrants in the market. The country offers good economic, legal and political situation and the government is open minded for legislative changes aiming help and development of the sector. These are the basic factors contributing for easy adapting of the marketers to the changes of the macro environment.
The travel and tourism industry is one of the leading growing sectors in UK and across the globe. The development of this industry is closely interconnected to the broader technological and socio-economic changes, which is evolving continuously, and are consistently reforming the nature of supply and demands in the travel and tourism industry. Tourism has attracted a significant number of attentions during the last decade, with studies being conducted on a diverse and broad range of topics, which includes marketing and advertising tourism in various cities across the globe (Pearce, 2001, 926). Distribution is one of the most crucial factors of hospitality, travel and tourism sectors’ ability to acquire higher market share, achieve greater levels of profitable revenue, and to perform at an acceptable level in terms of financial returns.
Tourism industry is an important sector in contributing a country’s income. It is connected to all business, from buying and selling of goods or service to providing pleasure and leisure activities away from the home environment, each component in tourism sector is able to generate income and increase a country’s gross domestic product rate. It also creates working opportunities to fulfill the needs of the tourists. Due to these reasons, the prosperity and good management of tourism industry is important. India is a country with many tourism potentials, however, even with the potentials, its share of global international tourism remains low (Banerjee, 2014). To achieve success in tourism industry, it is important to highlight the quality and
The economy can be clearly identified as the most beneficial aspect of tourism. “According to recent statistics, tourism provides about 10% of the world’s income and employs almost one tenth of the world’s workforce” (Mirbabayev, 2007). In Australia alone, Tourism contributed $87.3 billion in 2012, and employed 908,434 (7.9%) people (Kookana & Duc Pham, 2013). Tourism is “one of the most profitable and rapidly developing industries in the world” (Popushoi, 2004). Every year the number of tourists increase dramatically and consequently the revenues from tourism will increase substantially.
In the modern era, trend of tourism is increasing. During the last decade, tourism industry made a rapid growth in every state of Australia. It is a major contributor in the GDP of Australia. It plays a pivotal role for the growth of Australian economy by creating job opportunities, making tourism revenues in transport services, Cafes, Restaurants and Accommodation services etc. Tourism accommodation has got a higher rank in one of the tourism industry’s major sub sectors.
We are seeing a growing number of participants in sport related to adventure tourism. The motivations behind the behavior of participants can be seen in adventure tourism markets that include sports such as white water rafting or rock climbing. Behavior and motivation go hand in hand in this segment as it helps determine what desires visitor’s want from a sports tourism perspective.
In recent years, tourism marketing has gone through strategic changes with the improvement in new technologies, the chase of a relationship between customers and suppliers as well as the importance of sustainability issues in marketing. Marketing Tourism reconsiders the needs of the tourists but does not overlook on the long term economic, environmental, social and cultural interests of the local population. So, it means that marketing consider both the tourist demand and effect to society as
Tourism is the one of economic and social activities that increasingly vital. Number of travellers domestic and international is increasing. In fact, several countries in present world develop tourism sectors as primary sector which generate national income. According to Salah Wahab and Cooper (2003). Tourism is also sector which involves role that mutually link between government, private sector and also public.
Bicycle tourism was not so really demanded among the tourists before and to travel because of cycling activity were really uncommon for the tourist. Recently this cycling activity has emerge and shows lots of potential benefits to the tourism industry either in terms of economic, social or the environment. Bicycle tourism are categorized under the sport tourism, as cited in Faulks, P., Ritchie, B., & Dodd, J. (2008) Researchers in the sport tourism field (Weed, 2006; Gibson, 2004, 2006; Ritchie and Adair, 2004), suggest that previous research in this field has been descriptive, and therefore the understanding of sport tourism and sport tourists is limited as existing theories and concepts from other disciplines have had limited application to sport tourism. That is why this study were done in