a glance into the Astor family’s rise and fall and their way of making regular people feel luxurious. Overall, Kaplan really focuses on the inconsequentialness of the rich and their appetite to be more superior than anyone. Hence, Their desire to compete to have larger homes, fancier furniture, more expensive yachts, and better hotels. However, the Astor’s even competed within their own family. The family’s fortune started in a German village called Waldorf by John Jacob Astor, the first Millionaire