Introduction WestJet is the second-largest carrier in Canada, which mainly focuses on economic airlines. In decades past, WestJet expanded its destination network form all western Canadian cities to international scope. During this development period, IT played a important role. For example, electronic ticket is used in the airline reservation system. However, some IT-related issues also hinders the company’s development. This case study will first list the current IT condition of WestJet Airlines,
➢ Low Price: WestJet Airline is the high value company among the competitors, who offers great deals. One of the main strength of WestJet Airlines is lowest airfare - it gives a competitive advantage and it helps make feel of value for money among the passengers. ➢ Strong Brand Image: WestJet Airline has strong brand image in Canada as offering a safe, customer focused and enjoyable air travel. For example WestJet Christmas Miracle 2015 , WestJet Airline surprises flyers with their gifts wishes
WestJet was established in 1996 by Clive Beddoe and a team of like-minded partners, who believed that just because you pay less for your flights, doesn’t mean you should get less. The headquarters of this company is in Calgary, Canada. The company started its journey with three aircraft, five destinations and 220 friendly employees which helped them to become a company of more than 12,000 passionate employees flying their fleet of Boeing 737 Next-Generation aircraft to more than 100 destinations
Introduction to the Marketing Success Story of WestJet Company WestJet Airlines Company is one of the major airlines in Canada, and as per results in 2014 became one of the market’s best players, growing around 20% and significantly exceeding the TSX* revenue index by almost 8%1. The results achieved by WestJet in 2014 were primarily because of the successful marketing strategy implemented and consistently maintained throughout the years. One of the most effective cause-related marketing activities2
Westjet Airlines Ltd. is a Canada-based airlines company, competing with the major airlines with charter air services to more than 100 destinations across the world including Mexico, Canada, America, United States, and the Caribbean. Founded as a low-cost airline in 1996, Westjet is has grown to be the second-largest Canadian air carrier, operating an average of 425 flights per day that carry over 45,000 passengers. Westjet officially announced to have carried over 21.95 million passengers in 2016
Presented in thousands of Canadian dollars, except per share amounts** The recent economic downturn has served to demonstrate the vulnerability of Westjet global economy and in particular, the tenuous financial thread by which a considerable number of airlines around the world operate. In Canada, there continues to be an uneven playing field that serves to give Canadian operators a disadvantage. This has resulted in a considerable increase in the number of Canadian passengers who cross the Canada/U
Air were very reliant on using traditional forms of media such as outdoor advertisements to market their brands. With WestJet identifying itself as a customer-oriented airline, they saw their brand positioning as a strength that made the brand stand out from the rest of its competitors, and decided to take a consumer-centric approach to act upon its slogan. What inspired WestJet to start a fresh campaign with a new resolution was the fact that the advertisements and marketing strategies deployed
Operations resources One of Southwest Airlines’ operations resources is their flight point-to-point service to maximize its operational efficiency and stay cost-effective, where its aim is to keep their aircrafts in the air more often to achieve better capacity utilization. Another resource that they have is the consistent aircrafts that they employ, in which they only use one type of aircraft , the Boeing 737 jets. By maintaining a single model fleet, it significantly simplifies scheduling, operations
The Boeing 737 is one of the most popular aircraft ever produced. Over 7700 in all variants have been produced, with an additional 11,275 aircraft on order. This makes the 737 the most popular jetliner to date. The 737 has a wide variety of uses, and still remains extremely popular and under high demand. Because it is such a widely mass produced aircraft, it is also a target for constant aerodynamic improvements. Boeing has looked at everything from the design of the anti-collision lights,
STEPPS to Contagion: Applying Berger’s Principles to WestJet Christmas Miracle Videos Anyone connected to social media has, at some point, had a video or photo appear in their feed that the entire world seems to be watching. The infamous dress that ignited a global debate on its colour, the Old Spice man stepping out of the shower, or Susan Boyle belting out I Dreamed a Dream. These are all moments that humanity has shared over digital space by means of rapid social distribution, or by ‘going viral’
be able to handle a very large amount of data and must be able to offer the services and systems that customers need and want from an airline. The first steps in determining what and how their reservation system needed to be updated JetBlue and WestJet needed to run a systems analysis. As Laudon (2013), stated, “First step is to identify the problem, gather information, devise alternative solutions, and make a decision about the best solution” (p. 372). Defining the problems is not as simple as
WestJet Airlines Ltd is a Canadian low-cost carrier based in Calgary, Alberta, that flies to most major cities in Canada and 11 cities in the United States. WestJet is the second-largest Canadian carrier behind Air Canada . The company's personality can be illustrated by its organizational structure, culture, values and the communication with the public and its employees. The culture and structure of WestJet is very much entrepreneurial. There are few levels of management, keeping the organizational
According to a recent survey by SFP (Spencer Francey Peters), a North American branding agency and The Strategic Counsel, WestJet came in at number 3 in Canada's best managed brands, while Air Canada bottomed out in last place. "Respondents ranked companies based on a number of criteria relating to delivery of brand promise including consumer focus, customer service, brand values, reliability, consistency, value, trustworthiness and respect" (par3 Best Managed Brands). The interesting part of this
Katherine Macklem explores the world of corporate espionage and shady business tactics that resulted in multiple lawsuits between two major airline companies, Westjet and Air Canada. In the article, Macklem notes several key workers that were involved in this long-term, ongoing feud. These workers were high-level employees from both Westjet, Air Canada and Air Canada’s subsidiary, Zip (Mecklem, 2004). These employees include, Stephen Smith, Zip president and previous chief executive officer
Market / Industry Analysis The NAICS code for Air Canada is 48111, which stands for Scheduled air transportation. The International Air Transport Association (IATA) is the global trade association for the airline industry. It focuses on representing, leading, and serving the whole airline industry. Air Canada and Air China are both the members of The International Air Transport Association, which means they all have the same value and put passengers’ safety on priority. Also, ITAT supports these
In a society, today, people stereotype to generalize certain groups; such as religion, beliefs, or even discriminating groups of people because of their race, gender, or appearance. When the stereotype occurs between men and women, they are called gender stereotype. According to Beere (1990), gender stereotypes are described as “perceptions of persons, objects, activities, or concepts that are based on relatively rigid, oversimplified, and over-generalized beliefs or assumptions regarding that characteristics
AIR CANADA Background Saturation of domestic markets and the need by firms to diversify their markets have provided firms with the need to go international (MA sum, & Fernandez, 2008). Internationalization can be defined as the act by companies to explore international markets, although there has not been a clear definition of internationalization (Andersen 1997, p.28). Internationalization is a huge decision by firms and the wrong strategy can lead to ultimate fall of the organization. Internationalization
Founded in 1937, Air Canada is Canadas largest and leading airline service provider, providing low-cost high-quality air travel to over 45 million scheduled passengers yearly. Air Canada provides scheduled, cargo and charter air travel on flights for passengers to nearly 200 destinations around the world as well air travel within Canada. Air Canada currently owns more than 800 flights that accommodate the different needs of every guest. Air Canada prides itself on providing one of Canadas best guest
Carr’s (2003) analysis of the commoditisation of IT represents food for thought for Zara. IT capability is valuable, regardless of whether or not it is a commodity, only if it enables the business’ strategy. Zara uses a vertically integrated supply chain to deliver their competitive strategy of fast fashion. IT is a vital component of its strategy as its employees need access to information across all stages of its value chain. The data contained on its network is vital to support critical business
Integrated Marketing Communication versus Traditional Advertising Before the days of the internet and all the new forms of communication currently available businesses had to use traditional advertising that consisted of TV commercials, newspaper ads, magazines and radio (also known as mass media). This form of advertising attempts to reach as many people as possible without being able to measure the full effects of the ads (Belch, Belch, & Guolla, 2008, p. 9). The ads needed to be attention grabbers