Under Armour is a leading athletic clothing line directed towards the overall athlete who is looking for the most comfort during extracurricular activities. The mission of the company is, "to provide the world with technically advanced products engineered with exclusive fabric construction, supreme moisture management, and proven innovation. In short, every Under Armour product is doing something for you; it's making you better." Founded in 1996 by University of Maryland graduate Kevin Plank, Under
Krystal Hoham San Diego Christian College BU 323 Date; (September 15, 2014) Abstract Under Armour, Inc. is a sporting line from America who sell clothing and accessories. Also is a supplier of not just sportswear but also some casual apparel. The company first started selling footwear in 2006, it also has global headquarters which are located in Baltimore, Maryland. Introduction Under Armour was founded 18 years ago in 1996 from a college athlete Kevin Plank. This is an American company
t-shirts to keep athletes dry during workouts and games he found Under Armour Athletic Apparel. Mission: “Under Armour was developed by athletes for athletes. We understand their needs and the demands of competition, What begin nearly a decade ago with superior under shirt for equipment sports has evolved into six diverse gear lines to cover all seasons. Climate and conditions by employing the finest microfiber fabric Under Armour has engineered the ultimate moisture transport System in garments
Since its founding in 1996, Under Armour has resoundingly been touted as the fastest growing sports-apparel brand in today’s global market. It’s current sales see an escalating trend to $20 billion by 2025 which solidifies their spot as a secondary competitor to Nike. With the company's surprising ascension above Adidas in 2015, market analysts project that “Under Armour is growing at an even faster pace than Nike, as well as Adidas — the two biggest sportswear companies in the world” (Peterson
the history , Under armour is an organisation that produce sportswear and casual garments. For once under amour has clarified themselves as an ‘underdog brand’ . In Under Armour , they only work with athletes that have confidence in themselves. For instance , the famous basketball player , Stephen Curry is the best example among all the athelets from other sportswear company. Stephen Curry has been training hard to achieve and became one of the best basketball player. Under Armour has then signed
Kevin Planker founded the company Under Armour and is the current CEO of the company with 3,300 employees working below him. The major products that Under Armour provides are performance accessories as well as shoes and apparel for women, men and youth. Under Armour reaches to athletes of professional and amateur level. There are many businesses that are said to have started out of the back of a car purely for exaggeration reasons. In the case of Under Armour, that is a clear fact. The founder
Under Armour: We must Protect this House The original creator of performance apparel in the athletic world, Under Armour was founded in 1996 by Kevin Plank, a former University of Maryland football player whose goal was to provide athletes with a breakthrough in the technology of athletic gear (UAbiz.com). Under Armour’s apparel was engineered to relieve the effects of temperature an athlete has to endure during any workout, practice or game, and wick away perspiration rather than absorb it. At
Program (Draft) My weekend life tends to revolve around what I like to call, “life under the canopy”. I spend a lot of time on the field watching my nephews play baseball and my nieces play softball. Needless to say sports gear of every kind is a way of life for us as well as key component to function. Due to my weekend life, I have decided to focus on Under Armour, Inc. as the organization for this paper. Under Armour is the originator and leader in the performance athletic apparel industry. Founded
Under Armour Apparel of Choice for Athletes Under Armour is focus is to be unique and high quality apparel and be an innovative performance of athletic apparels. As a runner and an active person most of the time looking for something to makes us a better runner, hockey player, football player, soccer player etc. Whether it be a vitamin to help us be heathy or lighter cloth to make us faster or in this case apparel to make us regulate body temp. Under Armour performance apparel has become the top
Under Armour is an innovative company that has performed considerably well in the years following its establishment. The financial analysis of Under Armour indicates the strong financial performance and position of the company. In addition, Under Armour’s strengths and opportunities easily outweigh its weaknesses and threats, which make it a compelling company to both, customers and investors. Under Armour has been faced with three internal strategic situations since the commencement of its operations
Why Under Armour is on the Rise Under Armour is a company that produces athletic wear from baseball cleats to basketball shoes. Their mission is “to make all athletes better through Passion, Design and the Relentlessness pursuit of innovation (uabiz.com).” The company was founded in 1996 by former Maryland football player, Kevin Plank, in hopes that he would create clothing that kept athletes cool, dry, and light throughout the course of a game, practice, or workout. Under Armour came out with three
Under Armour is a high level sport performance apparel company for both athletes and non-athletes. The headquarters that we will be talking about in this paper is in Baltimore Maryland. Although Under Armour started in Maryland, other locations that Under Armour can be found includes; Texas- both Austin and Houston, Colorado- Denver, New York City, Portland- Oregon, Tennessee- Nashville and also Toronto Canada. Its International Headquarters is located in Panama City Panama. Under Armour was founded
Like most things surrounding us today, Under Armour started with an idea. Kevin Plank was a 23-year-old college student when he decided to do. In 1996 he had an idea that stemmed from his life experiences: playing football. Back when he played football, he was tired of always having to change out of his sweaty gear, which was made of cotton. Plank wanted to change how athletes dressed, and the way that they felt in their gear. The first Under Armour product was named #0037. #0037 was a HeatGear
Under Armour to England “It all started in 1955 when Kevin Plank, then the special teams captain for the University of Maryland football team, noticed that the cotton T-Shirts he and his teammates wore underneath their pads were always soaked and heavy with sweat” (“Under Armour Incorporated”, 2015). From there he set out to New York’s garment factory to find a fabric that would not hold in the sweat. He gave his first prototype to his Maryland teammates and friends in the nfl to get their feedback
Under Armour Incorporated Jake Montalbano August 1, 2014 MGT 111 – Summer 2014 Prof. Robin James Company Introduction Under Armour is being selected because it is becoming a bigger and bigger player in the sports apparel and equipment industry. It is quickly gaining more notoriety and market share in the sporting world as they compete with Nike to be top American sporting company. Company Overview Under Armour was started in 1996 by Kevin Plank. Plank was a fullback and special teams captain
I. Introduction a. Background Before Under Armour cotton shirts filled with sweat all-over used repeatedly every game underneath their pads was essential for every footballer. The problem is with this is that you feel really uncomfortable with this and you might not play your A game in the process. A college footballer named Kevin Plank captain of the University of Maryland special team thought about this and wanted to change the way Athletes dressed forever. After canvassing some garments from
conditions hence increasing the efficiency of an organisation. Besides, it saves time by creating solid tracks for the employees to focus more on achieving their objectives and also help to avoid uncertainties while performing their tasks. Currently, Under Armour’s organizational structure is functional departmentalization as shown in Exhibit4.1. Functional departmentalisation is a proper system to separate the tasks performed within a company into various groups that are distinguished by
over another? Is it the price? Or is it the style of the clothing? There are numerous factors that will play a key role in determining who will purchase your products and why they will choose to purchase your product. Kevin Plank, the founder of Under Armour and former captain of the special teams on Maryland University’s football team, would become infuriated at the amount of times he was forced to change his undershirt during games and practices due to how heavy with sweat they would become. He set
Athletic wear has been around for many years. However, Technology was not used in the athletic wear Arena until the late 1990s. The company Under Armour was the pioneer in using technology for athletic clothing. Today, popular companies such as Nike, Reebok and Adidas all have their own athletic wear technology. Additionally, there are now several start-up companies that offer the same quality as the name brands. The most recognizable relationships in the athletic wear space are based on big
Understanding the competitive forces in the sport apparel industry is very important to analyze where Under Armour stands and where the brand wants to be in the future. Porter’s Five Forces model provides a frame which helps to determine the situation and attractiveness of the market. UA and its rivals are in very intense competition to get bigger market share in the sport apparel industry which is projected about 165 billion dollar revenue in 2017. (Total Revenue of the Global Sports Apparel Market