Urban outfitters: assignment#1- urban outfitters continuing case study part 2: creating a business 1. Identify at least three challenges when setting up a business. Explain why they are Challenges. One of the challenges to start up a new business is choosing the kind of business to start. Most of the time business begins with simple idea and challenges to reality. But before we Invest on our idea to a new business we need to consider what kind business we