In the present twenty-first century, we have to look at cities not as skylines but as brandscapes and at buildings not as objects but as an experience. We are no longer consuming objects but excitement, even in lifestyles. In the new era of brandscapes, buildings are not like where we work and live but who we are imagining ourselves to be and what our identity should be. The use of concepts and methods of branding in Architecture helps as a quick and easy selling tool for architects and also a strategic
Delirious New York, Rem Koolhaas states: In terms of urbanism, this indeterminacy means that a particular site can no longer be matched with any single pre-determined purpose, From now on each metropolitan lot accommodates - in theory at least - an unforeseeable and unstable combination of simultaneous activities, which makes architecture less an act of foresight than before and planning an act of only limited prediction. It has become impossible to ‘plot’ culture. (Koolhaas 85) But what does this
twisted bourgeois Prada aw 10 - In a nod to Alberti’s De Re Aedificatoria, Prada and her collaborator, Rem Koolhaas, envisaged a set that was “an abstraction of a city,” made up of spaces such as a surreal beauty parlour, a music hall made from pink foam, and a “street” strewn with meaningless data. Into this strange world walked an equally strange figure: the Prada woman. Recalling the demureness of Catherine Deneuve in Belle de Jour, this season she was in the guise of a conservative, sixties
Koolhaas quickly began following in his father’s footsteps as a filmmaker/screenwriter, but soon realized that his true passion lied in building. He began writing at the Netherlands Film and Television Academy in Amsterdam. “Koolhaas co-wrote The White Slave, a 1969 Dutch film noir, and later wrote an unproduced script for American king Russ Meyer.” He also worked as a reporter for a newspaper called the Amsterdam weekly. During his time as a reporter and working in cinema, Koolhaas realized that
‘Urbanizing Architecture’ explores the work of Rem Koolhaas. It was examined that Koolhaas use interior designs like exterior designs at times. This concept is creating more open and smooth networks of public spaces rather than closed private spaces. It was explained that Koolhaas confronts social reproduction practices, how he is trying to break architectural doctrines through his work. His works are defined as challenging. In this chapter some of the Koolhaas/OMA completed projects, such as school
What is it that drives the diaspora in the age of globalisation? What moves a person to abandon their comfort zone, their established in-group, for an unknown place where they run the risk of encountering a disconnection to the place, and feel a sense of un-belonging? Global cities like London, New York, and Hong Kong offer their inhabitants greater opportunities of employment, education, and often a higher quality of living. People have also been known to move because of family ties and social experiences
Reading Analysis 1 - Zumthor Elaine ZiYi Cui Professor Valery Augustin Discussion Session 1 September 10, 2014 4. Zumthor relates architecture to music in his essay. He then says, “The human ability to invent melodies, harmonies, and rhythms amazes me” (11). In your opinion, is music an apt metaphor for architecture? How so? The philosopher Goethe says that “architecture is frozen music” (Goethe). Indeed, many terminologies, like texture, harmony, and repetition, apply both to architecture and
studied at the American University in Beirut, Lebanon, where she received her Degree in mathematics. In 1972 she moved to London to study at the Architectural Association. She collaborated with many famous architects such as Elia Zenghelis and Rem Koolhaas. She later established her own firm and gained international recognition for her architectural
Maya Lin Maya Lin, an architect and artist, emerged onto the architectural scene in the late 20th century, challenging conventions and redefining the relationship between architecture, art, and environment. Born in 1959 in Athens, Ohio, Lin's heritage as a Chinese-American played a significant role in shaping her perspective and approach to design. Her groundbreaking work not only reflects the socio-political landscape of her time, but also embodies a profound connection to nature and a commitment
Architecture operates with in the confines of a creative field and the current economic means, these two systems would prefer to operate independently, however are innately linked. Although most people would rather have you believe that they create a finite juxtaposition between the two. Architecture is seldom considered both a profitable business and a functioning artistic outlet, in which practitioners are consistently made to choose between the two. However it is conceivable that between modern
Rem Koolhaas, Daniel Liebeskind, Frank Gehry and Zaha Hadid. Modern day ‘starchitects’ who - through their practice of deconstructivist architecture - have heavily influenced the overall approach to today’s architecture. But what exactly is deconstructivist architecture? Is it a derivative of postmodernist principles, or something of its own entirety? Through the analysis of particular modern day architects and their works, deconstructivism ascertains its emergence as a separate architectural form
Good city thinking The following essay addresses the discourse around the good city, trying to understand the importance of having a thinking on the topic rather than providing solutions for a good city. Providing solutions for the good city pose questions such as: good for whom? what is good? etc. These questions prompt that good and city are two words that form more questions than answers. In these nebula of questions urban design plays an important role because its nature is in the urban and therefore
Globalization is defined as “the process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world,” and as “a process fueled by, and resulting in, increasing cross-border flows of goods, services, money, people, information, and culture.” Presently, globalization has been transpiring at a rather rapid rate. While this increased rate of globalization is a recent phenomenon, globalization has been happening long before the
Dubai has received prodigious attention for its enormous and rapid urbanization. As one of the seven emirates in the United Arab Emirates, the city has strived to become the world’s most global city that attracted plethora of tourists and businessmen from all over the world. The construction boom that rendered emblematic architectural buildings, soaring high-rises, and artificial islands caught the whole world’s attention. While people often discuss about its experimental architecture and they talk