Ben & Jerry's Case Study Company History Ben Cohen and Jerry Greenfield founded Ben & Jerry's Homemade Ice Cream in 1978. Over the years, Ben & Jerry's evolved into a socially-oriented, independent-minded industry leader in the super-premium ice cream market. The company has had a history of donating 7.5% of its pre-tax earnings to societal and community causes. Ben and Jerry further extended their generosity by offering 75,000 shares at $10.50 per share exclusively to Vermont residents, so
key values. These values include staying in touch with the customer base, using quality ingredients, maintaining profitability and maintaining social awareness and accountability. Throughout the history of the company, its owners, Ben Cohen and Jerry Greenfield, have interacted with their customers, gaining knowledge on what people like and dislike about their ice cream. Opening their store in Burlington, Vermont in 1978, they immediately began interfacing with the local populace by hosting a free summer
around progressive values. Co-founders, Ben Cohen and Jerry Greenfield, have been seen as role models for running a business that is both profitable and socially responsible and committed to using only natural ingredients in its products. With flavors like Cherry Garcia, Chubby Hubby, Chunky Monkey, Phish Food, and Rainforest Crunch its no wonder that they are known as the “Woodstock of ice cream”. · In 1977, Ben Cohen and Jerry Greenfield move to Vermont and complete a $5 correspondence course
Analysis of Ben and Jerry's Introduction: Overview of the Case The corporation of Ben and Jerry’s first began on May 5, 1978 in a small town called Burlington located in Virginia. The founders of this ice cream parlor were Ben Cohen and Jerry Greenfield with only limited funds of $8,000, they produced a famous nationwide parlor that caters to millions of people. Specialty flavors of Chocolate Chip Cookie Dough, Cherry Garcia, Rain Forest Crunch, and frozen yogurt are attractions and symbols
is very similar. Jerry Greenfield and Ben Cohen where both born in New York in 1951. On Merrick, Long Island Jerry and Ben first met one another in junior high school. Jerry graduated from high school with a national merit scholarship and enrolled at Oberlin College in Ohio to study pre-med. While studying there Jerry got his first experience working in the ice cream industry when he hired by the his schools cafeteria as an ice cream scooper. After graduating from college Jerry applied to medical
The Board of Directors of the Company has since 1988 formalized its basic business philosophy by adopting a three-part "mission statement" for Ben & Jerry's. The statement includes a "product mission," "to make, distribute and sell the finest quality all natural ice cream"; an "economic mission," "to operate the Company on a sound financial basis...increasing value for our shareholders and creating career opportunities and financial rewards for our employees"; and a "social mission," "to operate
The Life and Mind of Jerry Garcia in Conjunction with Howard Gardner's Model of Creativity "We always though of the Grateful Dead as being the engine that was driving the spaceship that we were traveling on."-Ken Babbs, a former Merry Prankster "Daddy is sleeping. Don't touch the guitars." -Heather Garcia In his Creating Minds, Howard Gardner states the purpose of his book as an examination of the "...often peculiar intellectual capacities, personality configurations, social arrangements,
Jerry Garcia and The Grateful Dead Jerome John Garcia was born in 1942, in San Francisco's Mission District. His father, a spanish immigrant named Jose "Joe" Garcia, had been a jazz clarinetist and Dixieland bandleader in the thirties, and he named his new son after his favorite Broadway composer, Jerome Kern. In the spring of 1948, while on a fishing trip, Garcia saw his father swept to his death by a California river. After his father's death, Garcia spent a few years living with his mother's
Paris Once upon a time there was an American man named Jerry Mulligan who lived in Paris. When he was discharged from the army he decided to become a painter and continue to live in Paris so he could just paint and study art. Paris is a place that a painter or artist is inspired. This is why Jerry loves it so much. Jerry lives 2 floors above a café in a little cramped apartment. But he is not complaining, he is lighthearted and fun. Jerry is popular with the children on the block because he gives
1970's during the hippie era. The story takes place at a higher intelligence level than most of the outside world. Jerry Renault, the main character in the novel, has lived a rough life, especially in the last year or so. He is mostly kept to himself and not to outspoken because of his mothers death. A hippie tells Jerry at the bus stop something that gets him thinking. Jerry then soon participates in a Vigil stunt of not participating in a chocolate sale that takes place at Trinity, which is
conditions and sensibilities of Jerry and Peter. The women referred to by each of the male characters affects, or has affected, their perceptions and routines in life. Jerry has had many encounters with various women, while Peter speaks only of three. The quantity of women roles in each man's life is not the dominate cause of their behaviors; it is the quality of the women. In "The Zoo Story" the women "backstage" are unseen influences that cloud reality for Jerry and Peter. The few women in
History: The Ben & Jerry's Joy Gang was started in 1987 in response to the increasing demands upon our employees. Our first Joy activities included pizza and 15 minute massages for our manufacturing employees who were working 12 hour marathon shifts. Jerry suggested that we should try to make fun an official part of our company culture. The Joy Committee changed its name to the "Joy Gang" due to the fact that we felt the word "committee" was too official. Mission: To infuse joy into everything we
text. I also turned Jerry, into a female character, so that I could associate more with whom I was playing. I found it difficult to associate with Jerry as a male character because I found it difficult to imagine what a man would do in a situation like this, and thought a female character would suit this play better. The play is set on a park bench, in a park, which is situated in the heart of a city. It is about two middle-aged people, a man Peter and a woman Jerry, and how they meet and
Wittgenstein in the Language of Thought In his book, The Language of Thought, Jerry Fodor claims that i) Wittgenstein’s private language argument is not in fact against Fodor’s theory, and ii) Wittgenstein’s private language argument “isn’t really any good” (70). In this paper I hope to show that Fodor’s second claim is patently false. In aid of this I will consider Wittgenstein's Philosophical Investigations (243-363), Jerry Fodor's The Language of Thought (55-97), as well as Anthony Kenny’s Wittgenstein
Everything Jerry was the kind of guy you love to hate. He was always in a good mood and always had something positive to say. When someone would ask him how he was doing, he would reply, "If I were any better, I would be twins!" He was a unique manager because he had several waiters who had followed him around from restaurant to restaurant. The reason the waiters followed Jerry was because of his attitude. He was a natural motivator. If an employee was having a bad day, Jerry was there telling
society can do to ensure equality. Taking a case of two boys, Tom and Jerry. Tom is from a respectable multibillion-dollar company owning family. Jerry on the other hand lives alone with his single mother along the streets. Assuming the every effort of equality, both Jerry and Tom are offered places in the same college. Upon entry to the college, Tom is instantly the popular guy with the hippest clothes and accessories, while Jerry is ostracized for his faded wear. The situation is simply not equitable
Robert Cormiers novel The Chocolate War, the character of Jerry Renault changes drastically from a rebel to a follower in the end. The school gang known as the vigils and his moral beliefs motivates Jerry’s actions. He feels he must take a stand against evil. Jerry can be considered a hero because of his beliefs. In the end however he gives in to the things he fought against and becomes a follower. There are many factors that cause Jerry to act the way he does. The main reason is he forced by the
The Chocolate War Jerry Renault is not the best-liked kid in his school. He barely had any respect, even though he is the quarterback for his school’s football team. In the beginning Jerry had lots of friends. But no one knew what is in store for Jerry. Jerry had no idea how his life is about to change. It is a tradition at Trinity to have a yearly chocolate sale. It is not mandatory to sell the chocolates, but no one ever refused. A secret underground group called The Vigils likes to
friend to Jerry. In the book when Jerry was refusing to sell the chocolates, Goober felt many feelings that Jerry was feeling. For example the guilt, fear, anger, tension, and most of all the horror of living another day just waiting for the coming of the next homeroom period to once again refuse the chocolates from Brother Leon. That was a sure sign of a bond between the two of them. When Goober waited for Jerry one day at the school’s entrance and pulled him aside to ask, “ Jeez, Jerry, what did
yowl, a statement of one's individual pleasure or pain". The Zoo Story shows the attempt of the character Jerry to make a statement about himself, his life, his pleasure, his pain. It is, in effect, his "yowl." Language is his means. Albee shows that language does indeed have the potential to "facilitate authentic communication" between Jerry and Peter (738). As the play begins, Jerry announces that "every once in awhile I like to talk to somebody, really talk; like to get to know somebody