The Desired Effect: First Impressions

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The Desired Effect: First Impressions Whether we like it or not, it takes just three seconds to come to a conclusion about someone new (Flora, 2004). First impressions strike like lightning and before you hear the thunder, you have formed a first opinion. In First Impressions Matter, “According to New York University, Graduate School of Business, people make eleven decisions about us in the first seven seconds of contact: (1) education level, (2) economic level, (3) perceived creditability and believability, (4) trustworthiness, (5) level of sophistication, (6) sexual identification, (7) level of success, (8) political background, (9) religious background, (10) ethnic background, and (11) social and professional desirability.” (Boucher, 2009, p. 1). I would like to add a few more: (12) attitude, and (13) mood. When reading First Impressions for the first time, John appeared to be an extrovert, governing the situations he was confronted with from walking on the sunny side of the sidewalk to greeting a woman he had just met. In the second scenario, John appeared to be an introve...

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