Task 1: History of a Business
Tesco History
Tesco was founded in 1919 by Jack Cohen. The Tesco’s in 1919 sold surplus groceries from a stall in the East End of London. The brand Tesco, was first introduced in 1924 when the founder, Jack Cohen, purchased tea from T.E. Stockwell. Jack Cohen then made new labels, using the first three letters of the supplier’s name, TES, and the first two letters of his surname, CO, thus making TESCO. The first store was opened in Middlesex, in 1929, and not only until 18 years later in 1947 did Tesco find its way onto the Stock Exchange as Tesco Stores (Holdings) Limited. That same year, came the opening of the first Tesco self-service store, which is now home to Metro, and the first supermarket came 9 years later in 1956. Jack Cohen had resigned in 1973, leaving in charge his son-in-law, Leslie Porter, and MD Ian MacLaurin. Within two months of this appointment, Tesco had made a 4% market share rise. Tesco then pushed further boundries in 1987, buying out Hillards, who owned a chain of 40 supermarkets in North England, for £220 million. 7 years later they outbid another supermarket giant, Sainsbury’s, to purchase Scottish supermarket William Low, which operated 57 stores. Tesco have now built upon their popularity in the UK, with now moving abroad into paces such as Poland, USA, Thailand, Japan and so on. {draw:frame} Business Activities Tesco is much more than just a supermarket. Although their main purpose is to supply goods to their customers, such as dairy products, frozen foods, confectionery, drinks, etc, they also supply other services to their customers, as a way of trying to increase revenue and customer satisfaction. Activities which Tesco engages in are: Mobile phones – Tesco offer stylish mobile phones at cheap prices, which can be used on Pay As You Go and Contract basis. They also offer fast broadband access, along with deals involving both mobile phone and broadband packages. Gas and Electricity – Offers savings of up to £516 on energy deals, with offers for customers to receive updates via email. Insurance (Car, House, etc) – Offers insurance on all aspects of life, including; car, house, motorbike, travel, pet, life, health and dental. Can also offer quotes for those looking around different websites for cheap insurance.
Costco is one of the good companies in the USA. The company has quality products that function in four different department's food, health care, employee discount cost, and some types of delivery services. The company actually sells fewer kinds of products than Wal-Mart, Giant and others, however, this means that they can keep their costs down this way. They are also able to keep costs down by charging customers a yearly fee, which allows Costco to have more brand loyalty because of this. So, Costco is a good option because it has provided better services for many years.
Wal-mart is currently the world’s largest company. It has seen continuous growth and financial success since it was founded in 1962. Today it is living off of a previous reputation of solid ethical business practices that are no longer being exercised. Sam Walton, the founder of Wal-mart, was considered to be “freakishly cheap… Cost-cutting was an obsession in the Wal-mart culture… on business trips, everyone, including the boss, flew coach, and hotel rooms were always shared.” (reclaimdemocracy.org. 2006). This was only part of the reason for Sam Walton’s success.
Morrisons was founded over 100 years ago, as a stall in Bradford market. It has been a family business for most of the time since. Under Sir Ken Morrisons 55-year leadership, until he retired in 2008, the company grew steadily from market stall to superstore. With over 450 stores, it is now the fourth largest food retailer i...
For this unit I have chosen to do J Sainsbury's PLC. I have chosen to
Tesco also has various and wide range of products and that is to meet customers’ needs of whatever customers intend to buy, nearly whatever customer intends to buy would find it underneath one ceiling (at Tesco). On the top of selling groceries Tesco sells others products such as, books, CDs, DVDs to buy, DVDs to rent, games, flowers, electronics, cosmetics, etc.
In 1945, Sam Walton opened his first variety store and in 1962, he opened his first Wal-Mart Discount City in Rogers, Arkansas. Now, Wal-Mart is expected to exceed “$200 billion a year in sales by 2002 (with current figures of) more than 100 million shoppers a week…(and as of 1999) it became the first (private-sector) company in the world to have more than one million employees.” Why? One reason is that Wal-Mart has continued “to lead the way in adopting cutting-edge technology to track how people shop, and to buy and deliver goods more efficiently and cheaply than any other rival.” Many examples exist throughout Wal-Mart’s history including its use of networks, satellite communication, UPC/barcode adoption and more. Much of the technology that was utilized helped Sam Walton more efficiently track what he originally noted on yellow legal pads. From the very beginning, he wanted to know what the customers purchased, what inventory was selling and what stock was not selling. Wal-Mart now “tracks on an almost instantaneous basis the ordering, shipment, and delivery of literally every item it sells, and that it requires its suppliers to hook into the system, enabling it to track most goods every step of the way from the time they’re made and packaged in the factories to when they’re carried out store doors by shoppers.” “Wal-Mart operates the world’s most powerful corporate computing system, with a capacity (as of late 1999) of more than 100 terabytes of data (A terabyte is 1,000 gigabytes, or roughly the equivalent of 250 million pages of text.).
Wm Morrison Supermarkets Plc was founded by William Morrison in 1899 in United Kingdom and also the fourth largest food retailer with more than 400 convenience stores from Bradford market stall. Their business is mainly on fresh food, fresh fruits and grocery with their unique technology procurement and quality. Nine million customers would pass through the stores to shop for their foods and grocery and 132,000 employees of Morrison would deliver great services to them such as ordered online they wants and delivered to their residential. Morrison helped consumers to save money every day by having some competitive prices and hundreds of special offers.
What competitive pressures must Oliver’s Market be prepared to deal with? What do we learn about the nature and strength of the competitive pressures Oliver’s faces from doing five-forces analysis of competition? Which of the five competitive forces is the strongest?
Tesco is a public limited business and therefore is in the tertiary sector as it provides a service to the public, this means that the business is owned by many shareholders. Tesco sell their shares on the stock exchange and are number one out of its competitors in terms of number of shareholders. Having a high amount of shareholders means that the business needs to make and retain profit levels high so that they trust and gain loyalty to the
In today’s world even with the economy suffering and individual income declining, the food industry is still up and running. Chain restaurants, mom and pop establishments, and fast food restaurants that are learning to market their products cheaper and more reasonable to the consumer are still going strong in the United States. They are offering healthier meals due to the consumer wanting to become healthier. They have their ups and downs like any business but are learning to give the consumer what they need and desire. That is the way restaurants keep their customer happy, by buying products from company like Sysco, Gordon’s Food Service, (GFS), and other restaurant suppliers. However; Sysco is the number one supplier to restaurants and hospitals, making them the most profitable company in the world (Sysco.com, 2011).
Over the years, Tesco has recorded growth which has been achieved through different strategies. The company has adopted its growth strategy which has been implemented in four different parts. One has been emphasis on the growth of Core UK business in order to expand internationally. This growth has allowed that company to position itself in food and nonfood sectors based on retailing services. Over the years, the company has witnessed financial fortunes which have been reflected in its growing sales.
Tesco is one of the biggest grocery retailors in the world, it is one of the top five stores, it was founded in early nineties in UK, and now it is well known company around the global and very famous because of their successful strategies in marketing and how they manage any problem that they are facing. However, in recent day Tesco are facing some problems that may threat their career life, and make them loose their market position. This report will cover these problems, how the competitors are doing to take Tesco’s place, and what Tesco are doing to overcome these problems.
Costco is the largest discount wholesaler which can compete with the Sam’s Club of Wal-Mart. Target can be the biggest threat in terms of competing with Wal-Mart in all levels. The low price strategy followed by the Target is the same strategy which is Wal-Mart using. Target is gaining recently more market share by adding more grocery options in stores and expended its stores internationally. Tesco is a British retailing company that is known to have gained large international and domestic market share. Tesco is the third largest retailing firm behind Wal-Mart and Carre-Four. Like other retail companies, Tesco wants to have clients that will patronize their product. The company uses a loyalty program to gain the loyalty of its clients. Compared to Wal-Mart, Tesco has started to concentrate on the housing market but it has not been that successful as of
McDonalds has always been a leader in the fast food industry. Through its dynamic market expansion, new products and special promotional strategies, it has succeeded in making a name for itself in the minds of the target customers. However, McDonald’s earnings has declined in the late 1990’s and 2000s. This is mainly due to a fiercely competitive industry and variety in customer tastes and preferences.
The other day I walked into the supermarket to buy a box of Kleenex. I was faced with a variety of colors, textures, box designs, and even the option of aloe. All these features designed for a product to blow my nose into! Selection wasn't limited to the Kleenex section, either…I found abundance in every aisle. We seem to always want more - more choices, more variety, more time. In fact, even the word "supermarket" implies a desire for more than just a simple market.